Deborah Petersen Email & Phone Number

- Execute marketing initiatives to inform prospects of our multiple, evolving service lines (full-time contingent search, executive search, contract and interim talent solutions)- Manage ongoing weekly jobs and LinkedIn newsletter to support recruitment efforts and pipeline cycle- Amplify brand presence online by maintaining company social media calendar and content creation- Support business development through digital client communications (one-pagers, pitch decks, proposals… Show more - Execute marketing initiatives to inform prospects of our multiple, evolving service lines (full-time contingent search, executive search, contract and interim talent solutions)- Manage ongoing weekly jobs and LinkedIn newsletter to support recruitment efforts and pipeline cycle- Amplify brand presence online by maintaining company social media calendar and content creation- Support business development through digital client communications (one-pagers, pitch decks, proposals, etc.)- Work in collaboration with team and SMEs to develop copy and creative for LinkedIn ad campaigns and customized landing pages- Supported the development of new and improved brand guidelines, strategic key messaging and their continuity and/or evolution- Supported new website design and ongoing updates using Wordpress + Elementor and refreshed to exemplify Clarity's Data Analytics functional expertise (Q4 2023)- Provide administrative support, creative, and digital assets for online and on-site events Show less

- Helped 20+ SMBs from varying industries transition and adapt to e-commerce and build their online presence- Reviewed analytics on social platforms to optimize marketing strategies, organized social media content calendars and scheduled posts- Developed customer acquisition strategies and implemented Facebook, Instagram, and Google ad campaigns to increase brand awareness and engagement- Created on-brand graphics for webpage & social media platforms using Adobe CC [Photoshop… Show more - Helped 20+ SMBs from varying industries transition and adapt to e-commerce and build their online presence- Reviewed analytics on social platforms to optimize marketing strategies, organized social media content calendars and scheduled posts- Developed customer acquisition strategies and implemented Facebook, Instagram, and Google ad campaigns to increase brand awareness and engagement- Created on-brand graphics for webpage & social media platforms using Adobe CC [Photoshop, Illustrator, Premiere Pro] and Canvaℹ️ Ask me about the clients I've worked with whose businesses were impacted by COViD-19 and how I helped them embrace the digital world. Show less

Peterborough, Ontario

Peterborough, Ontario

- Planned, implemented, and monitored marketing strategies- Staged and photographed products/services for featured businesses on the app, as well as for social media marketing purposes, webpage updates and print materials- Wrote engaging copy for marketing materials and designed creative (utilizing Sketch and Adobe CC software), primarily for social media- Consulted with new and existing clientele to build and maintain rapport- Organized in-person promotional events and engaged… Show more - Planned, implemented, and monitored marketing strategies- Staged and photographed products/services for featured businesses on the app, as well as for social media marketing purposes, webpage updates and print materials- Wrote engaging copy for marketing materials and designed creative (utilizing Sketch and Adobe CC software), primarily for social media- Consulted with new and existing clientele to build and maintain rapport- Organized in-person promotional events and engaged with customers one-on-one Show less

Bachelor'S Degree, Marketing

Marketing