Dianne Davis Email & Phone Number

Jonesboro, Ga, Us

Provide guidance and consultation for executive management teams in the development and implementation of marketing, communications and public relations plans to increase media exposure and consumer brand awareness.Key accounts:TicketAnnex, LLC - New Business Development; Marketing Strategies, Brand PositioningNABCJ - Event Engineering, Marketing Strategies Media Planning/Placement, PR Coordination, Talent/ Artist Negotiations, Sponsorship ActivationHolyfield Foundation - Sponsorship Activation, Event Coordination, Corporate Relations Management, Public Relations

Define strategy and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with internal business units, MSO Affiliates, broadcast partners, and outside service agencies on ongoing campaigns. Research, analyze, and monitor cable and broadcast industry financial, technological and demographic factors. Implement detailed pre and post system launch initiatives. Collaborate with creative staff- broadcast producers, writers and artists. Oversee copywriting, design, layout, and production of promotional materials. Selected Contribution:Plan and organize field marketing logisticsDevelop and recommend policy and procedures for the NDM department Plan and oversee the department advertising and promotion activitiesPrepare and manage marketing budgetsAdministration of system contracts and agreements

Conceptualized and developed customized direct marketing campaigns to meet non-profit organizations’ fundraising goals. Managed and tracked the measurements of direct marketing programs. Selected Contribution:Achieved a 100% client retention rateWrote and delivered creative briefs and RFP responsesTracked/analyzed results and presented strategies to increase program ROICo-produced and managed annual budgets of 2-4MCultivated fee-based vendor relations and coordinated vendors and internal operations group

Directed and produced corporate and experiential marketing events. Selected sites, negotiated contracts, developed print and collateral materials, coordinated travel logistics, synthesized tactical implementation. Defined, developed and launched corporate and community partnerships. Led a multi-channel team in the development and introduction of national grass-root advertising campaigns. Selected Contribution:Secured press and media coverage resulting in a 40% exposure increase Directed signature events corporate sponsorship initiativesFirst executive management team member ; developed and nurtured the corporate mission

Directed clients’ advertising objectives across multi-media platforms; broadcasting, print, out of home, internet, and direct response. Agency producer and casting director for TV & radio broadcast commercial spots for retail advertising campaigns. Executed agency pitches and RFP responses and coordinated media planning and buying. Supervised 4 junior staff and managed vendor relations. Selected Contribution:Generated new business initiatives producing revenues of $35 million dollarsKey entertainment and retail accounts: Buena Vista Television, Franchise Pictures, Pasadena Tournament of Roses, Krause’s Furniture, Clothestime, Babies R’ Us, PureBeautyDetermined and managed production schedules and budgets

Developed and nurtured the corporate vision and business plans. Executed talent promotions, bookings and contract negotiations. Produced and presented talent development workshops. Grew the organization through successful recruiting and leadership and designed corporate operations and managerial processes.Selected Contribution:Signatory Built a new Children’s & Young Adult division of 100+ talent within one yearAchieved a 95% retention rate for direct hires

Film & Television Studies; Marketing; Business Administration

Georgia Film Academy