David Sim

David Sim Email and Phone Number

Head of Growth Operations @ Chatham Financial
Washington, DC, US
David Sim's Location
Washington DC-Baltimore Area, United States, United States
David Sim's Contact Details
About David Sim

I am a husband, a father, an engineer, a coach, a mentor, a marketing leader who is technically and data driven with a hands-on approach to driving marketing growth. I am an experienced professional with a proven track record in digital marketing, marketing operations, process development, and creating scalability, and hypergrowth in marketing teams. Having driven growth in marketing organizations to have a positive impact on business objectives, delivering scalable data-driven outcomes, while reducing waste and increasing efficiencies, I enjoy developing creative outcomes and delivering strategic goals. Trained as an engineer, and having worked on segmentation, email delivery, data mapping, project program management, event management, digital marketing, demand generation, SEM, PPC, and operations management, I am an omnichannel marketer who has a practical knowledge of marketing. For over 20 years, my career has been focused on B2B marketing in IT/Technology. My experiences range from startups to large enterprise companies, and diverse cross functional teams. I have worked to establish alignment and cooperation with various functions including, sales, procurement, finance, customer success and marketing units under a CMO's preview. Have taken 6 companies through seed round raises, 3 through an A round raise of 1M+, 2 companies over 100M in revenue, 1 company over 500M in revenue, and have driven 1.72 Billion in pipeline over the past 2 years, I believe, I have a good understanding of marketing cadence to drive marketing growth. Specialties: ~ Marketing Operations (CRM management, pipeline management, MQL generation, MarTech integration/selection, and data analysis)~ Online Marketing & Strategies, content creation and distribution through omni-channel and measurement~ Web Design and maximization of digital footprint. ~ Go to Market strategies~ International business evaluations, ~ Business strategies, solutions research and optimization of processes~ Virtual team building of high performing teams~ Marketing Budget Management and Traceability~ Lead Nurture, lead flow, lead routing~ Marketing dashboards~ Cross functional team collaboration~ Funnel Optimization (ToFu, MoFu, BoFu, Marketing accelerated progression, Marketing contributed pipeline)~ Team development and coaching

David Sim's Current Company Details
Chatham Financial

Chatham Financial

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Head of Growth Operations
Washington, DC, US
Website:
ChathamFinancial.com
Employees:
835
David Sim Work Experience Details
  • Chatham Financial
    Head Of Growth Operations
    Chatham Financial
    Washington, Dc, Us
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  • Rethinkfirst
    Vp - Head Of Growth Marketing And Operations
    Rethinkfirst Jul 2024 - Present
    New York, Ny, Us
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  • Altium®
    Head Of Marketing, Mid-Market Software
    Altium® Mar 2024 - Jul 2024
    La Jolla, California, Us
    Oversight of mi-market software marketing, supporting 62% of revenue generation for Altium. Global responsibilities in generating pipeline for three major regions, with 50% of revenue coming from NA, 30% from EMEA and 20% from AZN markets. Managed a team of 14 people to execute across cross functional teams in generation of marketing campaigns. - Established measurement cadence and changed a discount model to a value based selling motion- Introduced marketing pipeline channels for net new logo growth that increased average deals closed by 152% higher value for closed won- Re-architected content calendar, content syndication channels and content orchestration to ensure fluidity and timeliness of campaign orchestration- Campaign orchestration speed and launch sped up by 73% with average launch occurring 3 to 4 weeks prior to quarter start, allowing for pipeline generation and timely sales hand off- Strategic campaign execution and team organization throughout Q4 FY2024 to deliver numbers to help with company’s compelling event and acquisition- Marketing team was responsible for delivering 16M in revenue in Q4 FY2023
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  • Market Tact
    Fractional Mops And Strategy Consultant
    Market Tact May 2023 - Apr 2024
    Salem, Massachusetts, Us
    MarketTact is a fractional marketing strategy/operations consultancy specializing in digital marketing, martech integrations, marketing operations, and development of scalable data driven marketing for companies of various sizes. Experts in GTM strategies, MarketTact helps to establish and manage, marketing contribution to pipeline, marketing accelerated pipeline and everything in between to drive marketing driven revenue. - Established martech outline for various companies creating a foundation for startups to scale their marketing infrastructure- Product showcased companies seeking to gain more enterprise clients around event management and event software- Digital transformation of legacy martech systems, to streamline and digital twin/digital thread attribution and visibility through reduction of technical debt- Developed pipeline best practices to drive top of funnel measurements and increase conversions to MQLs in middle of funnel attribution and SLA refinement with Inside Sales / Business Development teams and reduce lead acquisition pitfalls- Advisory board member for various organizations establishing martech MVP with LLM and generative AI product offering around martech visitor acquisition, user metrics and enhanced speed of automated chat with 3 second delivery per chat
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  • Bmc Software
    Director Of Marketing Operations And Business Management
    Bmc Software Jul 2021 - Apr 2023
    Houston, Texas, Us
    Oversight of forecasting, targeting, budget management, analytics, lead management, lead routing, marketing reporting, dashboard creation, day-to-day operations for campaign operations and marketing services execution, martech integrations and martech strategy.- Implemented all touchpoint traceability across marketing channels, source and tactic traceability in 1 year stopping a 6 year exercise on multi touch attribution that was stagnant- Started a CDP initiative with central operations to create visualization of all data for end to end buyers’ journey, combining 4 data lakes used across BMC’s cross functional teams- Helped drive over 1.726 Billion in pipeline, 27% of total pipeline generated through marketing endeavors with oversight in forecasting, tracking, and pace to goal measurements on a weekly basis- Reimplemented MarTech cleanup of overall martech tools reducing cost variability and consolidated duplicative tech stack, creating lean automation and transition of data flow - Developed better demand marketing budget controls to increase return on investment by 12% YOY through efficient vendor and program management, with test budget segmentation of 15% - Changed marketing intake system from legacy “Marketing Task Requests” to improved “Marketing Request Portal” and successfully deployed work flow management through Optimizely- Drove data driven solutions to marketing forecast, goal setting, decision making and marketing growth- Oversight of a 23 person team, responsible for lead management, lead routing, MarTech management, MarTech Integrations, Marketing measurement and forecasting, budgetary controls (ROMI), and marketing services- Responsible for a team supporting over 110 person inside sales team, 21 cost centers across marketing, 4 customer success teams and collaboration with procurement, legal, assurance, IT, Sales Ops, Sales and other cross functional partners to drive marketing growth
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  • Aras Corporation
    Director Of Marketing & Revenue Operations
    Aras Corporation Nov 2017 - Jun 2021
    Andover, Massachusetts, Us
    Aras Corporation is a Product Lifecycle Management (PLM) company offering its software as an open-source tool to disrupt a market dependent on legacy systems such as Dassault SolidWorks, Siemens and PTC. Main responsibilities include management of Marketing Operations team with 9 direct reports dedicated to pipeline analysis, channel measurement, Tech stack integrations, segmentation, contact research, report generation, revenue analysis, pipeline mapping and marketing discretionary budget tracking/management.- Developed GTM dashboards through Google Data Studio and Power BI integrating disparate data sets through a data lake.- Restructured data across various marketing and sales collection points to establish new KPIs and increase digital traceability.- Revamped internal infrastructure for lead routing and top of funnel conversion tracking and contact to account mapping.- Increased named account contacts by over 135k in a year and a half from 5k marketable named account contacts.- Mapped out the buyers’ journey from identification of intent to subscription across multiple channels and personas.- Interpreted marketing and sales business and organizational metrics, highlighting trends and developed intervention strategies to minimize negative and augment positive trends. - Implemented new MarTech stack to drive marketing success and reduce marketing variability across marketing functions. - Managed, trained and prioritized a team of marketing analysts, business analysts and seasonal staff.- Continued improvements on data hygiene efforts through data mapping within the homegrown CRM system. Mapping of contacts to accounts and advanced segmentation.- Oversight of total Go-To-Market budget and reporting against metrics for GTM team reporting on expenditures of seven VPs and reconciling to define ROI against actuals with finance.- ABM marketing tools (DemandBase, N.Rich) measurement and training for all field and corporate marketing functions.
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  • Providence College
    Adjunct Faculty, Social Media Marketing
    Providence College Jan 2014 - Jun 2018
    Providence, Ri, Us
    As an Adjunct Faculty at Providence College, my area of focus was in Social Media Marketing. Over the course of six months I developed an in depth non credit certification course designed for senior executives, new social media managers and social media enthusiasts to better understand how Social Media Marketing can fit into B2B and B2C marketing functions as a viable acquisition channel.Topics such as: - Integrating social channels into your marketing strategy - Effectively Measuring and increasing your Social Media Marketing ROI - Leveraging technology in conjunction with marketing best practices - Developing a content strategy that builds audiences and increases engagement - Methods to measure, track, analyze, report on, and manage social networksare some of the topics discussed through out this 6 week course.http://www.providence.edu/sce/academics/pages/social-media-certification.aspx
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  • Portfolio Decisionware Inc. (Pdware)
    Director Of Marketing & Demand
    Portfolio Decisionware Inc. (Pdware) Oct 2015 - Oct 2017
    New York, Ny, Us
    PDWare is a provider of Project Portfolio Management software for fortune 500 companies trying to get a better understanding of their resource management and time tracking needs for capacity planning. Thought leader and market leader in Enterprise Resource Management, PDWare also runs an annual conference called “The Resource Planning Summit”.- Marketed a 150 person conference in NYC and Austin resulting in over $225K in revenue.- Implemented a marketing automation system (Pardot) and upgraded existing CRM system (Salesforce) to reduce silos in marketing communication and increase visualization of lead funnels. - Revamped sales collateral to market cloud and on-premise software products to segmented audiences with different value propositions and personas.- Restructured social media channels to align with a 36-week marketing campaign designed around core value propositions to enhance lead nurture funnels, increasing interactive communication by 28%.- Created soft and hard launch of product features for 2017, set to revitalize the market and revamp how PPM software industry will perceive their approaches to strategy, allocation and execution methodologies.- Performed marketing research and competitive analysis to stay current with market segments across industries and verticals.- Managed CMS and corporate website with outside vendors to ensure continuity between corporate marketing, product details and client engagement.- Established new trade show and conference schedule to promote thought leadership and brand awareness focusing on major hubs within the competitive landscape. CPL from field marketing endeavors was below $20.
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  • Market Tact
    Principal Marketing Strategy Consultant
    Market Tact Oct 2011 - Nov 2015
    Salem, Massachusetts, Us
    Experienced marketer with experience working for over 14 startups and having taken 6 through seed round raises and 3 businesses through an A round raise of $1M+. Specializing in demand generation, digital channels, martech stack builds, marketing operations and marketing management. Driving scalable, measurable marketing for various vendors. * TUBIFI, Burlington, MATubifi specializes in agile video content for digital marketing and distribution. Successfully developed and structured digital marketing initiatives to enhance search engine optimization (SEO) of website and the platform (due to release in September 2012). Created lead generation through social media channels, email marketing initiatives and measured operational metrics to scale the business using online analytics tools. To drive the agency side of the business.
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  • Market Tact
    Principal Marketing Strategy Consultant
    Market Tact Dec 2011 - Dec 2012
    Salem, Massachusetts, Us
    * CoachUp, Boston, MACoachUp is an online market place that connects athletes seeking private coaching with local qualified coaches. Managed day to day marketing operations and developed go-to-market strategies around all aspects of CoachUp's online marketing needs.* TeenLife, Bookline, MALargest aggregation site for Teens to search for Summer, GAP, Community Service and Volunteer opportunities online. Helped grow the team and formulate structure around marketing-centric business.* NETBRAIN TECH, Burlington, MAPremier network infrastructure mapping tool for level 2 and level 3 systems. Wrote marketing strategies to tie digital marketing endeavors to social media campaigns. Created a turnkey solution to rolling out content through various marketing channels* SWEATEQUITY CONNECTION (Now - Equitylancer) San Francisco, CASweat Equity Connection is the ideal meeting ground for head hunters, recruiters, and company founders to connect with talented job seekers and candidates who are willing to work for equity. Managed social media marketing campaigns across all social channels. Creating content for distribution and development of thought leadership portal and drove acquisition of both companies and job seekers.
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  • Motion Recruitment Partners
    Director Of Digital Marketing & Demand
    Motion Recruitment Partners Jul 2014 - Jul 2015
    Boston, Ma, Us
    Motion Recruitment Partners (MRP) is a holding company for staffing firms such as Jobspring Partners, Workbridge Associates and Seven Step RPO. Jobspring and Workbridge represent the contingent staffing or agency side of the business, specializing in placement of IT candidates, and roughly 80% of MRP’s revenue. Main responsibilities include digital marketing, content creation and sales enablement to support 20 offices across 10 metropolitan cities in North America.- Re-negotiated existing vendor relations with various print vendors reducing overall print marketing expenditure by 48%, a savings of $32,000 dollars, and re-allocated to other expenses- Managed digital presence, content, and modifications to 7 websites with continuous updates to its algorithm to enhance SEO and increase organic traffic- Re-structured technology listing on outward facing websites to allow for faceted meta data search, and modified search algorithm to allow for Boolean search - Enhanced UI/UX to mitigate loop holes and increase interactivity within the platform- Completed sales enablement materials with periodic updates to account for changes in seasonality and cyclicality- Implemented sell sheets and electronic sales decks to all offices through the use of iPads and tablets connected to Microsoft Office 365 (Using technology to sell technical recruiting services)- Increased traffic to websites from less than 100K sessions to over 200K sessions a month across agency websites- Managed presence on LinkedIn, through the use of 100+ job listings, company pages, branded ads, inMails and LinkedIn long form posts- Unified social media campaigns and content calendar to target audiences accounting for seasonality and trends increasing this channel traffic by 63% growth within 8 months- On track to hit 40% growth over the previous year (2014) with web applications; 15% ahead of projected growth- Digital marketing endeavors is roughly responsible for 12+% of total revenue
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  • Brandeis University
    Director Of Marketing And Outreach
    Brandeis University Oct 2012 - Jun 2014
    Waltham, Ma, Us
    As the Director of Marketing and Outreach at Brandeis University, my primary area of responsibility is marketing the Division of Graduate Professional Studies (GPS), one of four graduate schools at Brandeis University.- Updated marketing endeavors to be more in line with digital initiatives- Launched a new website from strategy to implementation in five and a half months- Redesigned division brand identity to be more useful and easier to recognize- Doubled lead volume of prospective students within eight months of being on the job- Doubled website page views within 3 months of website launch- Rolled out social media pages to engage students, faculty and bigger community of perspective students- Saved over $60,000 by re-evaluating vendors and restructuring marketing initiatives within the first 5 months on the job.- Refocused marketing efforts to be more metrics driven, through the use of analytical tools- Managed direct reports to increase corporate partnerships for the division
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  • Zintro Inc.
    Director Of Demand Generation
    Zintro Inc. Aug 2009 - Dec 2011
    Boston, Massachusetts, Us
    Zintro is a congregation point for professionals making high value (e.g. investment, market analysis, risk assessment, purchasing, technology selection, hiring...) decisions to speak with subject matter experts in the field who are worthy of being paid for their expertise. It is free to sign up as an expert.Responsible for 4 different segments of Zintro's Business: the day to day operations of a live web platform, designing and developing best practices for customer service, social network marketing through various outlets such as LinkedIn, Twitter, Facebook and WordPress Blog; driving and implementing affiliate programs, structuring partnerships and ensuring partnership satisfaction. - Managed and developed employees and interns to maximize their potential and productivity- Stream lined Zintro's Expert Acquisition process by reducing acquisition cost by 76%, and managed to bring in over 35,000 experts onto Zintro platform over a year and a half - Analyzed trends and developed strategies to drive Expert and Client acquisition, by using web analytics - Launched Zintro Acquisition Partnership program, a piecemeal plan that pays third party contractors a fee for valid leads or acquisition of a client or expert- Guided and managed relationships through customer service objectives, premium client management services, and affiliate partner management - Established Social Network Marketing protocols to maximize visibility of Zintro - Formulated an affective expert acquisition model and developed lead generation techniques for affiliate partnerships through the use of various Social Network Sites, such as LinkedIn, Facebook, and Twitter- Developed and launched Zintro Blog and News as a means to utilizing the various resources at Zintro's disposal to generate rich content for various industries. - Responsible for delivering and managing inbound campaigns to create additional streams of revenue through conversion of premium clientele.
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  • Zintro Inc.
    Sr. Associate Marketing Operations & Digital Demand
    Zintro Inc. Jun 2007 - Aug 2009
    Boston, Massachusetts, Us
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  • Strategic Solutions Group
    Project Management Consultant
    Strategic Solutions Group Sep 2004 - Feb 2005
    Needham, Ma, Us
    Worked on various projects configuring data and processes to maximize cost reduction and enhance project capabilities as a business consultant. Organized project management constraints and research data utilizing operations management and process engineering tools such as TQM, and JIT methodology. - Performed cost-benefit analysis of pure play or benchmarked applications and systems- Assisted in reorganization of communications operability for Massachusetts’ EMS systems (state level), previous update was performed 20 years prior
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  • Formgenus
    Quality Assurance Manager
    Formgenus Jul 2002 - Apr 2004
    Formgenus was a startup company specializing in software for sharing virtual desktops between multiple users simultaneously and updateable at real time. Developed versatile desktop project management software tool for multi-faceted businesses. Responsible for day to day testing of quality control initiatives. Created an evaluation process to measure quality assurance software for new releases and sprints. - Collaborated in writing the help/assistance manual for end user support and was made available in print and online, reducing client service calls by 15% - Tested new software releases and recorded usage problems through in-house bug tracking system, decreasing unfriendly user activity by intervals of 18% with each new version released- Established feedback parameters for corporate training materials and documentation procedures thus reducing training expenditure by 22%
  • Meadwestvaco
    Production Associate / Process Control Engineer
    Meadwestvaco May 2001 - May 2002
    Richmond, Va, Us
    - Created ISO compliant training manual for CSR training that streamlined and standardized processes- Established MS-Access based database and developed an inventory management program that reduced spare parts inventory cost by 38% - Enabled Just-In-Time shipments of electronics packaging material through the implementation of a bar-code based stocking program- Reduced production variability through the establishment of a min/max based scheduling system- Supervised 25-40 people during various shifts in unionized and non-unionized settings
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  • Teradyne
    Process Engineer
    Teradyne Aug 2000 - Apr 2001
    North Reading, Ma, Us
    Part of the engineering team re-evaluating solder work center manufacturing processes in line with ergonomic standards, behavioral analysis and working standards OSHA, and occupational regulations established by federal manufacturing boards to optimize working conditions.
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David Sim Skills

Online Marketing Email Marketing Lead Generation Digital Marketing Marketing Strategy Management Strategy Social Media Marketing Web Analytics Crm Project Management Social Media Marketing Product Management Analytics Business Strategy Entrepreneurship Market Research Leadership Market Analysis Sem Start Ups Social Networking Online Advertising Web Design Research Project Management User Experience Consulting Process Improvement Business Analysis Web Development Outbound Marketing Website Development Inbound Marketing Online Lead Generation Inbound Lead Generation Tqm Business Process Management Online Marketing Analysis Google Analytics Small Business Online Marketing Website Promotion Ui/ux Social Media Strategist Seo Analysis Lean Manufacturing Jit Due Diligence Product Marketing

David Sim Education Details

  • Brandeis International Business School
    Brandeis International Business School
    International Business / Marketing Strategies
  • Worcester Polytechnic Institute
    Worcester Polytechnic Institute
    Management Engineering
  • St. John'S Prep
    St. John'S Prep
    High School Diploma

Frequently Asked Questions about David Sim

What company does David Sim work for?

David Sim works for Chatham Financial

What is David Sim's role at the current company?

David Sim's current role is Head of Growth Operations.

What is David Sim's email address?

David Sim's email address is dd****@****hoo.com

What is David Sim's direct phone number?

David Sim's direct phone number is +197821*****

What schools did David Sim attend?

David Sim attended Brandeis International Business School, Worcester Polytechnic Institute, St. John's Prep.

What are some of David Sim's interests?

David Sim has interest in Hubspot, Tubifi, Community, Kingdoms Of Camelot, Jobspring Partners New York, Campus Building, Seth Godin, Recruiter, Food Network, Backbeat Brewing Company.

What skills is David Sim known for?

David Sim has skills like Online Marketing, Email Marketing, Lead Generation, Digital Marketing, Marketing Strategy, Management, Strategy, Social Media Marketing, Web Analytics, Crm, Project Management, Social Media.

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