I was a child without passion, looking for a form of expression. Then, one day, I discovered the world of sales —and it was love at first sight!

As a good aesthete, I began to study (during university and my MBA too) the different forms of visual communication, advertising and persuasion to the point of discovering that at the basis of all business processes there are marketing strategies, storytelling and emotions.
From that day my mission was clear. Everything made sense.

There is nothing greater than supporting people to achieve their goals, and it's a fantastic process that I feel lucky to participate in.
For over 20 years I have been an international keynote speaker, a trainer and a lover of scientific marketing.
In particular, I specialize in sales automation.

I love helping the best entrepreneurs to solve everyday problems and achieve their revenue goals thanks to automation technology, so as to have more time to spend with their loved ones and passions.

When I'm not at work, I am usually to be found playing with my lovely kids (Diego & Alessia), talking with my wonderful wife or drinking a cold craft beer with my friends. I am very much a kid at heart; I love to cook and listen to music. I am curious, passionate and greedy for Nutella. And I love my life. I love meeting new people and learning new things, so please feel free to say hello and share your story with me. I am thrilled and truly blessed to be a part of your life!