To establish implementation strategies for marketing plans for the different brands of the group, according to the specific needs and requirements of each one. Efficiently control the spending budget. To drive Market, Competition and Products Analysis. To lead business events organization (Product Launch, Event Sponsorship, etc.). To develop POS materials and BTL activities. In charge of production of communication and commercial materials for ATL Media including OOH. Support and coordination of web media content and campaigns including campaigns and content development on social media, as well as support on Public Relations over Brands and Corporate Commercial Communication.

In charge of managing brand communications. I am able to effectively negotiate, sell concepts and solutions, and evaluate the return on investment of each project. Among my duties I supervised my account’s budgetary control and billing, and coordinated the different teams (Creative, Production and Planning). I was also in charge of establishing and promoting communication between the client and the agency.In charge of the production and adaptation of materials for mass-media campaigns for TV, cinema, radio and newspapers, overseeing all stages of the process.Under my coordination and supervision, several digital projects were carried out, such as social networks campaigns, SEO / SEM positioning, content generation from promotions and CRM elements using social networks and interactive elements on portals and specialized sites.

In charge of managing brand communications, drawing on in-depth knowledge of the market and clients’ products, as well as periodic analyses of the competition. I am able to effectively negotiate, sell concepts and solutions, and evaluate the return on investment of each project. Among my duties I supervised my account’s budgetary control and billing, and coordinated the different teams (Creative, Production and Planning). I was reported to directly by an Account Supervisor and a Financial Analyst. I was also in charge of establishing and promoting communication between the client and the agency. In charge of the production of materials for mass-media campaigns for TV, radio and newspapers, and outdoors, overseeing all stages of the process. I was in charge of a wide range of BTL projects (80% of the scope of operation of the account), including national promotions, point-of-sales and soccer-stadium activations, trade fairs and expos, merchandising and production of material for dealers’ loyalty programs, as well as coordination of school bus campaigns, corporate events, product launches, conventions and seminars. I also coordinated and supervised all stages of production of printed literature with commercial and technical content both for brands and products. This included overseeing the production of materials and souvenirs for promotions and events. Under my coordination and supervision, several digital projects were carried out, such as the corporate website, online promotions, SEO / SEM positioning, content generation from promotions and activations using social networks and interactive elements on portals and specialized sites.

I was in charge of the development of brand-communication strategies for Mercedes-Benz Vans and aftersales marketing for Freightliner trucks, Mercedes buses and Sterling trucks, based on profitability targets and efficient allocation of resources and budgets. It was among my goals to generate specific actions based on vehicles’ technical features, market behavior and knowledge of the competition. My duties also included supervising budgetary control and billing, coordinating creative agencies and media buying. I managed the production of materials for specialized media campaigns, primarily in radio and newspapers, and outdoors. I was responsible for conducting communication campaigns for products and brands, including national promotions, nationwide point-of-sales activations, trade fairs and expos, merchandising and production of material for dealers’ loyalty programs, as well as coordination of corporate events, product launches, conventions and seminars. I also coordinated and supervised all stages of production of printed literature with commercial and technical content both for brands and products. This included overseeing the production of materials and souvenirs for promotions and events. I coordinated several digital projects, such as maintenance and content generation for the dealer extranet, intranet for employees, launch of the corporate web site and interactive elements in specialized sites and portals. I was in charge of generating content for internal communications, as well as generating and reviewing published information in specialized media regarding the brand and the products and services on offer. It was among my duties to provide support for drafting releases, organizing press conferences and providing information of a commercial nature to journals and the media.

As an in-plant staff member, I was in charge of setting up and managing the extranet for dealers, and I also collaborated on the implementation of the corporative/brand web sites, and in the development and implementation of policies and strategies for corporative e-communication. Support adviser for client-users of the systems.