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I am an experienced Executive, who has led teams in large companies like Microsoft, Verizon and Yahoo, and also in start-ups of under 100 people.Deep analytical skills. Demonstrated value creation proof points in addressing pricing, inventory management and segmentation problems.Worldwide expert in the use of display advertising to monetize websites through a direct sales force (pricing, packaging, inventory management and sales techniques). Professional Services leader with specific focus on the internet, new media and high tech verticals.Specialties: Online Media MonetizationRevenue Management, Yield Management, Yield Optimization, Web 2.0, Online Advertising, Pricing Management and Inventory Management, Pricing Strategies, Rate Card Management, Business Intelligence, Internet Marketing, New Media, Analytics, Best PracticesConsulting and Software ActivationSoftware development and Implementation, Thought Leadership, Marketing and Online Technology, Change Management, Leading teams, strategy engagements.I am a lifetime learner who is always looking for ways to learn and have positive impact on the world around me.
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Founder, CeoKorukea MediaAlameda, Ca, Us
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Senior AdvisorMckinsey & Company May 2024 - PresentUs -
Founder, CeoKorukea Media Oct 2023 - PresentFounder of Korukea Media. Advisory Services in Digital Media. Strategy, Yield Management, Analytics and Pricing
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Senior Vice President Product Management, Ad Marketplaces Strategy And ArchitectureYahoo Mar 2022 - Jan 2023Sunnyvale, Ca, Us -
Vp Global Yield ManagementVerizon Media Jan 2019 - Feb 2022New York, New York, UsGlobal responsibility for all Verizon Media Yield Management, including pricing, channel management, deal review, auction mechanics and marketplace management -
Vp, Global Yield Operations And Ad PolicyOath Jul 2017 - Jan 2019New York, New York, Us -
Vp, Revenue Management And PolicyYahoo Nov 2013 - Jun 2017Sunnyvale, Ca, UsGlobal responsible for Pricing and Yield Management, Display and Search Marketplaces, Advertising and Data Policies
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Vp Advertising And Data SolutionsYahoo May 2012 - Oct 2013Sunnyvale, Ca, Us
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Vp, Data Solutions And InsightsYahoo Nov 2010 - Jun 2012Sunnyvale, Ca, UsVice President of Data Solutions and Insights in the Products Organization at Yahoo! Responsible for delivery of internal services related to custom reporting, data quality, business intelligence and quantitative insights development.
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Director, Monetization ExcellenceMicrosoft Corporation Dec 2009 - Nov 2010Redmond, Washington, UsI lead the display Monetization Excellence team within the Microsoft Advertising business group. My responsibilities include development of the Monetization Community (Revenue Management, Yield, Pricing, and Inventory Management) within Microsoft Advertising. I oversee development of the materials used by pricing and inventory managers around the world, including development of Best Practices, Case Studies, a Knowledge Management Portal, Career Models, standardization of Roles and Responsibilities and organization of global summits. -
Director, Publisher Advisory ServicesMicrosoft Corporation Jul 2008 - Nov 2009Redmond, Washington, Us* Developed Microsoft Advertising’s publisher-side consulting business* Grew the team from 3 FTE to 10 FTE* Sold and delivered engagements at Facebook, IAC, Cox Newspapers Interactive* Created the half-day IAB Professional Development program “Introduction to Yield Management” and presented to sold-out audiences in New York and San Francisco
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Vice President, Advisory ServicesRapt Sep 2007 - Jul 2008Oversaw delivery of consulting engagements that helped Rapt clients improve their yield management capabilities through the combination of insights from quantitative analysis, improved decision making processes, and the implementation of best-in-class organizational structures* Identified and recruited the Advisory team* Managed the Advisory Services P&L to immediate profitability * Responsible for the sales, delivery and operational aspects of all Rapt Advisory Services engagements* Personally sold 7 projects, totaling $700,000 in revenue* Led engagements at ATT Wireless, Shutterfly, Mindset Media, Expedia -
Client Partner & Snr Director Engagement ManagementRapt May 2007 - Aug 2007* Account responsibility (Delivery, Sales and Client Satisfaction) * Responsible for performance of delivery team on client software and advisory services engagements* Functional head of the Engagement Management (Project Management) discipline
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Senior Director, Integration And Business ConsultingRapt Jan 2005 - Apr 2007Led the group of Business Consultants and Integration Consultants responsible for analysis of clients business and data models.
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Senior Decision EngineerRapt Jan 2004 - Dec 2004Lead all non-coding aspects of the development of the Rapt Business Director application, leading to successful deployment at one of the three major online portals.Responsible for the translation of client business challenges into a workable model within the Rapt Price Optimization Software.
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ConsultantBoston Consulting Group Jun 2000 - Oct 2003Boston, Massachusetts, UsStrategic and process consulting, including market analysis, financial planning and project management.
James Deaker Skills
James Deaker Education Details
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Stanford UniversityEngineering-Economic Systems -
Stanford UniversityEngineering
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The University Of AucklandEngineering Science
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The University Of AucklandEngineering
Frequently Asked Questions about James Deaker
What company does James Deaker work for?
James Deaker works for Korukea Media
What is James Deaker's role at the current company?
James Deaker's current role is Founder, CEO.
What is James Deaker's email address?
James Deaker's email address is ja****@****apt.com
What is James Deaker's direct phone number?
James Deaker's direct phone number is +141569*****
What schools did James Deaker attend?
James Deaker attended Stanford University, Stanford University, The University Of Auckland, The University Of Auckland.
What skills is James Deaker known for?
James Deaker has skills like Analytics, Online Advertising, Business Intelligence, Management, Big Data, Leadership, Digital Media, Strategy, Digital Strategy, Web 2.0, Digital Marketing, Yield Management.
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