Media Boss Group has a specialty in the Out of Home advertising segment providing commercial, sales, buying and technology consulting services. North American expansion of previous company, Media Boss started in 2012.

Led the N American launch of BSV Digital Displays, a premier LED technology company specialising in signage across key verticals in Out of Home, Retail, Casinos/Gaming, Stadiums/Sports arenas & hospitality. - Advised company ownership on strategic plan for N American launch and aligned key partnership with major trade/industry organizations. - Helped establish the Las Vegas, NV N. American headquarters.- Successfully hit targets of new LED installations in key categories of billboard, casino, racing/stadium and hospitality with landmark clients in key US markets. - Company lead at major conferences & industry events in both US and Canadian markets. Speaker at Independant Billboard Operators (IBO) summit 2023.- Spearheaded certified carbon neutral association with Ad Net Zero & anchored position as first tech/LED partner in membership.- Developed go to market social strategy which grew brand presence, established voice of trusted authority and grew social audience 4,000%.- Expanded team by 300% with strategic hires for accelerated growth.

Australia’s largest out of home company with a diverse portfolio of OOH assets: billboards, transit media, airport media, street furniture and wide variety of digital place based networks including premium office towers, cafés, pubs, medical centres, universities, TAFEs, gyms and sport facilities. Experience also with Youth online publishing titles of Junkee, Punkee and AWOL with integrated OOH content publishing.

Specialist in Place Based Media. oOh!'s digital panel portfolio includes national Café, Venue, University, Sport Centre and Medical Centre networks.Agency representation and management across Ikon Communications, Mindshare, MEC, Hyland Media, The Media Store, Match, Havas, Unity, UM, Initiative, Bohemia Group, Posterscope, MediaCom, Atomic212, Ogilvy Australia, The Media Shop and many more.

Ran boutique media consultancy that offered media sales representation. This included major industry publications: Management Today (Australia Institute of Management) & INFINANCE (FINSIA). Responsible for generating maximum revenue from selling innovative multi-channel promotional solutions to advertising, PR agencies and brands direct.

Founded small business company to serve out-of-state and foreign clients who own investment properties. Company served as representation for home owners. • Oversaw maintenance-upkeep, contract- renewals of leases and most finances related to property.• Coordinated renovation projects for owners. • Prepared monthly management reports and communicated regularly with tenants and owners.

Specialist in Digital Asset Management and media market research. Projects included extensive travel for on-site work around the USA.Microsoft: Analysis of advertising agency rate cards for in-house studio rates. This included all major international broadcast, print and digital components from Microsoft agencies of choice, domestic and international. (Crispin Porter + Bogusky, J Walter Thompson Worldwide Group, McCann. Created independent rate card analysis report for whole media industry broadcast, print and digital rates. Research from agencies such as Razorfish LLC, Wunderman, BBDO, Tribal DDB, Euro RSCG, SGS, Silk, Hogarth, DDB, etc.Qwest Communications: Three stage project of discovery, assessment and implementation for Qwest media asset storage. Created DAM system to function for the re-purpose and re-use of assets.Oversaw a data migration to centralize storage vendor, achieving massive yearly savings per year through proper purging of assets.

Designed and loaded international online securities pre-clearance system for GE Capital. The system allowed for internal audit tracking and protection from insider trading. Position required solid understanding of the securities market and applicable regulations.