Senior Ux Strategist For The Innovation Lab
At Intact, I designed a new UBI (usage based insurance) mobile experience for 3 brands: Intact, Belairdirect and National Bank. I was responsible for the Design vision, which included research, strategy, ux and ui and an intensive collaboration with 13 teams, including data lab, machine learning and AI.Among my tasks:- Analyse competitors and UBI programs world-wide;- Analyse different technologies applied to UBI and its possibilities (e.g. beacons, NFC etc.); - Research BJ… Show more At Intact, I designed a new UBI (usage based insurance) mobile experience for 3 brands: Intact, Belairdirect and National Bank. I was responsible for the Design vision, which included research, strategy, ux and ui and an intensive collaboration with 13 teams, including data lab, machine learning and AI.Among my tasks:- Analyse competitors and UBI programs world-wide;- Analyse different technologies applied to UBI and its possibilities (e.g. beacons, NFC etc.); - Research BJ Fogg's behaviour change theory, among other behavioral studies;- Analyse reward systems to suggest efficient solutions for behaviour change;- Run a "customer journey" workshop to identify user needs with a multidisciplinary team;- Perform user tests and interviews - virtual and live;- Create wireframes, mock-ups et prototypes;- Create a style guide for each application, following iOS and Android norms;- Run demos of the application at the end of each sprint;- Present multiple "lunch and learn” activities to share the news (research, improvements and results); Show less