Dean Atkinson Email & Phone Number

EXPERTISEExperienced Direct Selling industry executive with expertise gained from 30 plus years working in senior leadership positions at Avon Products Inc. In depth knowledge and capability in:• Strategic and Tactical Planning• Brand Management • Merchandising and Assortment Planning• Operational Planning • Talent Management and Development• Organizational Design• Process ManagementSELECTED AVON EXPERIENCE AND ACHIEVEMENTS•Key Marketing positions in US business during the most productive and profitable years (1995-2002). Led North America Marketing in 2005/06, delivering sales and profit growth.•Led Mexico’s Marketing functions during 2002-2004 business turnaround, restoring it to number one (Growth, Size, Profitability) position in the international portfolio.•Led Germany Sales and Marketing from 1990-93, driving market to number one position in EMEA•Led Global Commercial Marketing for 7 years: Developed a robust matrix organization with 15 markets, effectively transferred best practices across markets, trained and mentored international Marketers, restored performance in several key markets, and led numerous high priority projects for Executive Committee and Board•Key member of 2010 Long Range Business Review (turnaround project with McKinsey). Led work streams that formed fundamental reassessment of Avon’s business model, operating strategies, processes, systems and organizational structure; realized significant cost reductions and revenue optimization •Responsible for Avon’s Product Line Simplification initiative with Accenture and BCG that realized $200 million in increased operating profit over two years by reducing size of line SAMPLE RECENT CONSULTING PROJECTS-Mid sized Midwestern Jewelry direct seller: Strategic advisor to the CEO on building Merchandising and Assortment Planning capability and general Marketing capability across the organization-Mid sized Southwestern Home Fragrance direct seller: Strategic Planning and Marketing

Listed skills include Marketing, Pricing, Direct Sales, Consumer Products, and 29 others.