Dean Constant Email & Phone Number

Gillwell Park, London

Ollerton, England, United Kingdom

London, England, United Kingdom

• Lead on the development and implementation of audience-tailored marketing plans for to maximise usage and income and contribute to their ongoing success• The key contact between the Centres within HQ and champion the Activity Centres in central communications, representing them in internal and external meetings• Work collaboratively with the local Centre teams and Centre Managers to coordinate all national and local marketing activity• Responsible for budget management of marketing activities, including carrying out work planning, monitoring costs against budgets, reforecasting and quarterly reporting • Produce and delivering presentations to key stakeholders to secure approvals on marketing plans• Prepare inspiring, engaging and creative copy for a range of audiences• Promotion of the Centres products, services, activities, merchandise and events programmes to key audiences, across both online and offline channels (e.g. email, print, digital, events)• Build excellent working relationships with the guiding community, including colleagues across different sites, key volunteers and internal teams, working closely with them to deliver effective communications and projects.

Cauldwell Street, Bedford Mk42 9Ah

• Lead and manage a high performing account management team to successfully achieve the strategic marketing objectives for three main brands and sub brands• Ensure the effective and efficient development and implementation of tactical marketing campaigns to achieve set objectives and recruitment targets• Provide the Head of Marketing with regular updates on the performance of the team and the effectiveness of student recruitment campaigns• Management of campaign budgets and reporting• Project managing large scale public events and open days• Develop strategies to meet business needs, manage multiple channel campaigns delivering on time and budget• Act as Senior Business Partner to key internal stakeholders, curriculum teams and local authority, providing an agency-style marketing service and ensuring coherent connection and joint working in delivering objectives• Production and distribution of relevant marketing collateral and communication materials including copywriting• Manage approval processes to ensure communications and marketing materials meet brand guidelines• Responsible for promoting equality and diversity in line with college procedures• Responsible for updating the Colleges image library through the organising of photoshoots and filming• Maintain professional standards in relationships and to maintain a high level of confidentiality and discretion• Proactively source and refer good news stories to Press Officer• Test and develop new initiatives in conjunction with annual plans • Actively support the College’s values, policies and procedures• Undertake any other duties as appropriate assigned by the Head of Marketing, Director or Principal.

Huntingdon, Cambridgeshire

• Develop and execute strategic and improvement plans in accordance with College procedures • Anticipate and develop strategies to meet internal / external business needs, manage multiple campaigns across diverse channels to make sure that they are delivered on time and on budget • Establish a clear brand proposition and a coherent brand message which is delivered across all channels • Manage approval processes to ensure communications and marketing materials meet brand guidelines • Effectively manage the marketing team including performance management and appraisals • Manage all necessary public relation events in support of the brand and College communication strategy • Foster a rapport with the local media and create mutually respected relationships • Act as the key point of contact internally and externally for all Press Relations activity • Ensure all communications comply with and re-enforce the brand position • Develop and manage the College’s social networking communications strategy • Analyse results of marketing and campaign activity and report these and recommendations to the Senior Team • Manage monitoring of key competitor activity and market trends and establish threats and identify new opportunities • Plan appropriate content on website and manage the development of the website in line with business requirements • Increase site traffic through a mix of online and offline marketing and promotional initiatives and increase awareness • Actively support the College’s values, policies and procedures, particularly responding to those relating to health and safety, safeguarding, equality and diversity, data protection and information sharing • Maintain professional standards in relationships, including non-discriminatory practices, and to maintain a high level of confidentiality and discretion.

St Neots, Cambridgeshire

• Undertake all sales and marketing activities including design and placement of adverts and editorials in local press, design and copywriting of leaflets and carry out distribution in local area, produce and implement marketing plan • Designed web pages and wrote copy for the current website • Manage social media pages such as Facebook and Twitter and keep blog site up to date • Build and manage relationships with local customer base and suppliers • Arrange, implement and follow up of every shoot, encouraging repeat bookings where possible • Order and manage customer orders, including enlargement prints, canvas, wall art, storybook albums • Book keeping of all accounts, banking and file end of year tax return

Sandy, Bedfordshire

• Develop marketing activities across a variety of channels including telemarketing, events, direct mail and email • Agree appropriate targets and key performance indicators for activities and to develop proposals to deliver those objectives • To conduct the direct marketing planning for each of the products/channels • Working collaboratively with colleagues, to co-ordinate the ‘end-to-end’ implementation of direct marketing campaigns from the proposal, through data management, list selection, creative briefing, print/production, fulfillment, sourcing promotional incentives and response reporting, to post-campaign evaluation/analysis • To collate and prepare the activity annual budgets and quarterly forecasts • To report results on activities and provide commentary as required on a weekly, campaign, monthly, quarterly and annual basis • Relationship management with marketing agencies (creative and media agencies, printers, data handlers) • Working collaboratively with planning team, to contribute ideas to help shape the Marketing Department communications plan • To test and develop new initiatives in conjunction with annual plans • To champion the use of best practice direct marketing techniques committing to delivering high standards of customer care.

St Neots, Cambridgeshire, United Kingdom

• Management of the Marketing Department including budget control and reporting • Deliver all marketing activity within the agreed budget • Develop an annual Marketing plan in conjunction with the Company objectives • Responsible for the Marketing of Company products and services to B2B markets • Organisation and attendance of trade events ensuring the company achieves maximum awareness • Identify, develop and evaluate Marketing campaigns and strategy, based on Marketing objectives • Formulate, direct and coordinate Marketing activities and policies to promote products and services • Sourcing advertising opportunities and placing adverts in trade publications • Identifying target markets and developing strategies to communicate with them • Monitor and evaluate customer research, market trends and competitor activity and implement marketing plan • Liaising with print houses and managing the production of Marketing material, including proof checking, receipt and distribution • Establish good relationships with trade publications and writing press releases achieving timely media coverage • Re-branded Ford Rental and produced a host of marketing materials, including copywriting and briefing creative agency • Managed a Telemarketing team identifying key customer lists and setting targets • Developed micro sites for customers allowing them to book online • Offered Marketing support and advice to all UK Ford Rental Dealerships • Set up and management of social media accounts, regularly updating with relevant news stories and linking back to our website

Norwich, Norfolk, United Kingdom

• Establish and maintain strong client relationships through regular close contact account management which include regular face to face meetings, telephone and email communication • Ability to write clearly and concisely in the different styles required by contact reports, business letters, creative and media briefs, internal requisitions and status reports • Effectively interact with other departments within the agency ensuring I have briefed fully and correctly in all aspects to the point of account manager handover • Ability to judge creative ideas in terms of factual accuracy and relevance to brief • Meet specific client objectives to agreed deadlines and within budget • Responding to requests from the Senior Account Manager in an efficient and timely manner • Provide a single point of contact for key account and escalate any issues as appropriate • Make suggestions and recommendations for media and marketing spend • Produce and update status reports and chair weekly status meeting for client and establishing key deadlines and responsibilities • Manage project’s campaigns, co-ordinating team members and developing timetables to achieve client objectives.

Bury St Edmunds, Suffolk, United Kingdom

• Drive and execute all sponsorship and promotional activity • Chairing of sponsorship and promotional meetings to find effective solutions for the sales team • Develop sponsorship and promotional ideas across all platforms that generated revenue to help deliver the local monthly target • Identifying and generating revenue from my own client base to bring sponsorship and promotional revenue into the station • Delivery of solutions and assistance in applying to proposals • Providing post campaign analysis for all sponsorship and promotional activity • Sharing of successful ideas across the total Kiss network • Running of commercial station led events such as Kiss Weekender and club activity • Holding excellent relations with key station members including Station Director, Programming Manager and Sales Executives

Norwich, United Kingdom

• Managed a portfolio of clients across B2B and B2C markets • Communicate well with clients on a daily basis building and maintaining strong professional relationships • Manage all aspects of the client’s online and offline marketing projects from drafting initial brief to final deliverables • Attend regular client review meetings and make recommendations and proactive advice for account development • Regular attendance of research debriefs and contribute to subsequent discussions • Ability to run small internal meetings to ensure work is being progressed through various different departments on time • Responsible for accurate estimating, budget forecasting, maximising account profitability and end of month invoicing • Responsible for the recruitment, training and development of an Account Executive • The ability to motivate other members of the agency during stressful times • Possess an in-depth knowledge of local and national media and assess new and current advertising and opportunities • Work effectively with the media and external suppliers, negotiating prices and discounts and building strong relationships • Ability to identify and convert new business opportunities.

Norwich, United Kingdom

• Built and strengthened the profile of the client among relevant target audiences • Provided accurate quotations and gain clients agreement to all project costs before commencing work • Progressed all work in line with agreed schedules and modify plans if circumstances change • Proof adverts, checking punctuation and write copy when required • Worked with external agencies on the planning and evaluation of regular events on behalf of clients • Produced monthly media activity and cost analysis reports for clients • Motivated and supervised my Account Co-ordinator • Created, produced and distributed a range of promotional material and liaise effectively with suppliers

Bachelor’S Degree, Business & Marketing

High School