Director US Sales & Marketing Private LabelCurrent responsibility:Responsible for leading and developing US Supermarket PL team. Customers include HEB, Amazon, Albertsons, Kroger, Wal Mart, Dollar General, Sprouts, Casey’s, Hy-Vee, Stator Bros, AWG Wholesale and 7-11.Sales leadership role working with private label paper towels, bath tissue and napkins• US Supermarket retail lead

National Sales Manager/Director - Dallas, TX Entrepreneurial and driven sales leader with 20+ years of consumer product experience highlighted by rapid advancement through a series of increasingly responsible leadership positions. Strong analytical skills combined with a results oriented approach. Authentic leader with a demonstrated track record of success in achieving growth by building brands, creating consumer preference and leveraging strategic relationships. AREAS OF EXPERTISEStrategic Planning – Product Management – Project Management – Marketing Development – Profit & Loss – Team Development – Category Management – Sales Growth – Consumer Insight – E-Commerce - Private LabelResponsibility:Responsible for leading a team of direct and indirect reports including sales and service technicians. Customers include HEB, Amazon, Albertsons, Dollar General, Family Dollar, Trader Joes, Sprouts, Casey’s, Hy-Vee, Stator Bros, AWG Wholesale and 7-11.Sales development role working with branded and private label Fresh bakery (Donuts, Breads, Cakes, Pies and Artisan Breads) and shelf stable private label wire cut cookies.• E-Commerce lead for Amazon Fresh serving 11 US markets.• Develop and present business plans to drive profitable volume while building permanent distribution.• Effectively manage national broker personnel to ensure achievement of business objectives.• Execute customer and market strategies using syndicated sales data.• Integrate multiple product introductions with national customers.• Conduct formal business reviews with all levels of customer senior management.

Responsible for store brands national sales, forecasting and day to day business operations within the US West region. Managed customer and broker contacts for national and regional customers.o Safewayo HEBo AWGo Western FamilyImplemented store brand new product introductions in the following categories:o Frozen o Dairy o Private label Cereal Barso Private Label Fruit Snackso Adult CerealDeveloped business plans to drive profitable volume while building permanent distribution on key designated store brand products.• Executed customer and market strategies using syndicated intelligence and sales data.• Effectively manage broker personnel to ensure achievement of objectives.• Conducted formal business reviews with all levels of customer management.

Director, National Sales, Dallas, TX Responsible for national sales in Canada, Mexico and the US Club Channel.Managed broker contacts for national and regional customers.o Including Costco – 8 US Regions, Canada and Mexicoo BJ’s Wholesaleo Smart & FinalCrafted dedicated customer business plans for all key retailers. Instituted fact-based retailer selling model using syndicated intelligence and sales data.ntegrated multiple product introductions into national direct sales model.Developed customer specific packaging to meet customer needs.

National Account Executive – Value Channel Dallas, Texas Managing over $600M in annual sales and act as the General Manager for the value channel.• National team lead directing sales and marketing plans• Developed new package test markets for key customers• System expert on the Value Channel consisting of 20,000+ stores• Developed senior level relationships with key national customers• Participated and lead regional and national sales and marketing meetings• Established key customer contacts within the value channel• Created strategic sales plans, resulting in increased operating income and gross profit• Led initiatives in Strategic Planning, Negotiation, Category Management, Information Systems and Trade Communication which increased market share and profitability.