Dean Dacko Email & Phone Number

Toronto, On, Ca

Corporate Branding:• Brand Audit, Research & Analysis• Brand Strategy/Go-to-Market Strategy• Brand Positioning • Brand Leadership • Brand Identity/Corporate Identity • Brand Architecture• Corporate Design & Package Design • Brand infrastructure Integrated Communications • Strategic Marketing • Advertising • Corporate Communications - Internal/External• Customer Service Strategy• Loyalty Programs• Digital/New Media (e-Branding & e-Marketing) • Change Management - Strategy & Communications• Crisis Management & Communications

Keynote speaker engagements:• Marcus Evans CMO Summit (Queensland, Australia)• Adobe Digital Symposium (Singapore) • Campaign Asia – (Kuala Lumpur, Malaysia) • Festival of Media (Rome, Italy)Other engagements:• Travel Distribution Summit North America 2014 (New York, NY)• CMO Asia Summit (Kuala Lumpur, Malaysia)• Media 360 Asia (Singapore)• Outlook Asia (Singapore)• Mobile Marketing Conference (Singapore)RecommendationListening to you is like a master class in marketing - it’s a great pleasure to hear your perspectives and ideas. Look forward to hearing you speak again! ~ Julie Cleeland Nicholls, Director, Communications, Japan and Asia Pacific at Adobe

Toronto, Canada Area

128-2000 Wellington Avenue, Winnipeg, Mb

• Established NewLeaf as Canada’s first ultra low-cost travel company, developing the company's strategic direction. • Drafted, implemented and evaluated the structure, policies, procedures, and programs to ensure operational and financial success from start-up through expansion.• Provided executive leadership across key management functions including corporate planning, sales, marketing, customer experience, loyalty programs, network and schedule planning, product and revenue management, technology, public relations, partnerships and communications. • Created operational framework and procedures for crisis response• Acted as media spokesperson

Kuala Lumpur, Malaysia

• Created and managed a global crisis communications plan to deal to the tragic incidences of MH370 and MH17 • Managed all marketing activity on a global basis, including strategic development, implementation and evolution of the Malaysia airlines group of brands (Malaysia Airlines, Golden Holidays, MAS Wings, MAS Engineering, and MH Insure)• Developed and executed ground and in-flight product strategy, consumer advertising, promotion, and corporate sponsorships, as well as enhanced the loyalty program with a membership in excess of 2.2 million• Lead a best-in-class digital marketing and traditional communications team that executed several on-line and off-line campaigns that have generated over 4.5 million page views as well as massive social media adoptionRecommendations After Wall Street Journal’s story commending Malaysia Airlines’ social media management, it seemed as though we were only second in the world. This was a great honour for all of us in the MAS marketing ecosystem and I must say, it wouldn’t have been possible without an unflinching conviction from Dean that social media mattered. Within a span of 2 years, MAS developed a marketing machine that was among the most polished. This is all thanks to Dean's mature strategic stance, world-class vision, ability to lead, and knack for not losing sight of what truly mattered. ~ Prashant Kumar, President of IPG Mediabrands Asia World MarketsMalaysia Airlines made tremendous strides in becoming a digital first airline. Dean was, without a doubt, central in shaping the strategy to execute this plan, which he steered at a high level. His optimism to turn things around is and was inspiring.~ Sajith Sivanandan, Managing Director, Google Malaysia

2845 Matheson Blvd.

• Managed all aspects of marketing, sales, operations, product development, and supplier relations for travel division• Launched fully automated travel, shopping and booking tools• Developed consolidated, web-based client travel solution ‘GLOBE’ for international deployment

• Managed all advertising and sales promotions • Developed and executed strategic business development programs, product marketing, market research and tactical sales programs • Managed relationship with all Air Canada brands to develop co-marketing initiatives, advertising and promotions• Developed and managed all external marketing relationships worldwide• Developed and managed all partnered marketing programs, media relationships, and promotional activities

Toronto, Canada Area

Operated a consulting agency specializing in marketing and sales development to a variety of industries and product categories. Clients included international organizations such as Thomas Cook Travel (Canada) Qualitech Foods Inc. Iclassified.com, Webcity.com, and Chriselle Conference Management.

Managed all aspects of market research, product development, advertising, and sales promotion. Developed, coordinated, and supervised product marketing, acquisition, packaging, operations, systems, and sales compliance for national retail, major call center, and internet sales channels. Launched national travel brand with focus on 50+ consumers Expanded and implemented national marketing, sales distribution, and advertising of internal tour department to create hundreds of unique travel products, promoted within 20 different affinity brands.

Successful Sales Management

Bachelor Of Arts (B.A.), Economics