Dean Decarlo Email & Phone Number

Greater New York City Area

At Mission Disrupt, our agency thrives on the synergy of talented people, cutting-edge technology, and an unyielding drive for success. We specialize in helping brands Build, Focus, and Scale their marketing efforts through a comprehensive approach that ensures all marketing channels work seamlessly together to deliver measurable results.What We Help Brands Do:Build:-UX/UI Design-Website Development -Tecnology API Integration-Salesforce Integration -A/B Testing & PersonalizationFocus:Conversion Rate OptimizationA/B Testing Search Engine OptimizationWebsite PersonalizationLanding PagesScale:- Google Ads- Paid Social Ads- Creative Testing - Predictive Modeling (Using AI to predict customer action)- Performance Benchmarking

-Oversee all departments of ATV and their respective Vice Presidents.-Leverage partnerships that will expand ATV programming.-Wrote new bylaws which created a more efficient management structure. -Lead day-to-day operations of production, distribution and marketing.-Created new Broadcast Journalism program designed to enhance news programming within ATV.

-Founded and organized ATV's first official Marketing team- Brought the Marketing department from a team of five students to a 30 member marketing department-Organized the department into 4 teams which included; Strategy, Creativity, Social media and a Commercial unit. -Manage and plan all marketing affairs for the television network.-Attending weekly executive board meetings and discuss major network decisions.-Report directly to President about marketing progress.-Create innovative Marketing strategy and branding proposals to executive board for approval while staying in budget constraints.This includes promotions (flyers, tabling, social media, merchandise, etc), setting up catering services/entertainment and contacting other groups and school about our events.-Lead weekly marketing meetings (discussions include tasks for the week and how to spread ATV brand).-Oversee all other Marketing team leaders as well as the regular members.-Additionally I created the first IT team that deals with PC/Mac maintenance, creating databases and forms that help ATV run efficiently and infrastructure issues.

As Managing Director, my responsibilities include:-Overseeing ATV's 200 members-Creating weekly reports of activity done by the organization-Collaborating with Executive board about potential ideas for show.- Playing a key part in rebuilding the ATV brand-Organization of events such as our "Golden Globe Awards" and charitable events

-Organize weekly meetings with a group of 15 other marketers, where we come up with out of the box ideas to get our name out their.-Make sure tasks are evenly distributed to members and keep everyone on task.-Communicate with other executive board members to make sure tasks are completed on time.-Organize events to promote ATV. This includes setting up budgets, promotions (flyers, tabling, social media, etc), setting up catering services/entertainment and contacting other groups and school about events.-Setting up classes to expand our knowledge of marketing, as well as mentoring other members.-Finding out what people want to see out of our channel through polls.

-Develop knowledge of analytic platforms such as IBM Core Metrics and Google Analytics.-Assist in the analysis of daily reports to provide impactful business insights to multiple departments.-Use analytics to identify problems within our eCommerce site while finding solutions to address these issues.-Participated/lead multiple intern group projects from our intern video to pitching new product ideas for the 18-24 age demographic.-Create daily morning reports that were sent out to senior level executives.-Won the annual Internship Business Competition.

My job as the General Marketing Intern includes:-Collecting/organizing bid data for marketing research.-Creating custom email blasts, flyers, brochures and post cards to expand NYSID brand.-Aid the Marketing Manager in marketing campaigns.-Develop creative and innovative ideas to attract customers .-Designed Access database that greatly increased creation of custom mailing lists.

Bachelor’S Degree, Business Administration/Marketing/Information Technology Mangement, Graduate

Activities and Societies: Albany Student Television Marketing Department, Albany Business Leaders Emerging, American Market Association

Education record

Activities and Societies: United States Naval Sea Cadet Corps, Executive Board, Future Business Leaders of America, Varsity and Junior.