Dean Ditmer Email & Phone Number

Portland, Oregon, United States

I lead Portland's most watched TV station, KATU ABC, channel 2 with additional oversite of KUNP, Univision Portland.

Irvine, California, United States

We provide "best in class" deluxe revenue generating client incentive and rewards travel programs that deliver strong ROI and help our customers to gain valuable access and time with their best clients! We create memorable and loyalty forming experiences that WOW participants while driving incremental sales growth!!

Phoenix, Arizona Area

• Promoted from Denver station leadership to transform sales and market share at legacy NBC affiliate while also overseeing Tucson duopoly operations. Renovated KPNX infrastructure and revitalized culture to recapture.
• Turned around station into Phoenix's most decorated and awarded English language station, receiving the most Associated Press awards in 2020 throughout the West, including the Los Angeles market.
• Won 2018 & 2020 Rocky Mountain Region Emmy Awards for Overall Excellence and News Excellence, named AP 2020 Outstanding News Operation, and received 2021 USC Walter Cronkite Award for 2020 documentary on systemic racism.
• Doubled KPNX enterprise sales revenue from 2017 to 2018, then doubled that again by 2019 to reach station's highest-ever new business revenue output of $4M by complete restructuring of sales team, processes, and culture.
• Identified Over-the-Air transmission problem in 2018 limiting viewership to 25% of audience reached by competition; championed solution and set the table to petition the FCC for channel change from VHF to UHF just.
• Leveraged Phoenix-market content to enhance KMSB Fox inventory and political ad revenue in Tucson market, adding an additional incremental hundreds of thousands in news monies in the brisk 2020 election climate.

Denver

• Recruited to rebuild sales of station with excellent content but poor business performance by turning around sales office through role restructuring and incentives, and rebuilding client satisfaction. Directed all.
• Won record 40% market share for 2016, winning back sales team engagement by changing culture, resetting expectations, and recalibrating processes to support productivity.
• Effectively monetized key events, including Bronco's games, Superbowl, Olympics, and political coverage through astute pricing strategy and packaging to align with staff quotas.
• Led needed move to digital and cross-platform services, winning 2 largest, ~$1M accounts, by implementing new digital / social media marketing services, transforming websites, and maximizing customer service to regain.
• Applied Sharebuilders digital sales management platform to enable weekly pricing and strategy shifts for agile market response, consistently out-delivering regional competition, and most NBC stations nationwide.
• Promoted to President of Arizona market for exceptional leadership in turning around culture and performance, and outstanding success in regaining loyalty and productivity of sales team.

Dayton, Ohio Area

• Turnaround success as 6th GM in 7 years for underperforming network duopoly with poor brand image and deteriorating facilities. Led from the front through major news content expansion, new digital and broadcast.
• Gained back brand credibility, and pushed Fox station to #2 market revenue earner in #62 Nielsen market after long-time competitive disadvantages, repeatedly delivering 35-40% combined market share during tenure.
• Made station area TV market's employer of choice by instilling business mindset and transforming culture into success by merit model where producers received clear and substantial rewards for performance.
• Implemented robust digital services to align with industry trends, creating Dayton’s News Source “On the Move” mobile campaign, $2M sale renewed for 5 years to Speedway Dayton / Columbus, Sinclair’s largest.
• Re-focused marketing at local level 2009-2010 with "It's Where You Live" civic pride program to earn ~$1.5M in sales to non-traditional advertisers, increasing local brand image, and receiving Key to City of Dayton.

Greater Minneapolis-St. Paul Area

General Manager, Metro Networks Westwood One CBS, Minneapolis, MN. $8M sales target. Led team in strategic selling to capture national/regional deals with likes of United Airlines, Marshall Fields, and Menards, including record $3.8M sale.

Greater Minneapolis-St. Paul Area

Director of Sales, Viacom WCCO TV CBS, Minneapolis, MN. Brought change, transformation, and rapid revenue growth to underperforming legacy station after promotion for earlier turnaround success.

San Francisco Bay Area

Local Sales Manager, Viacom KPIX TV CBS, San Francisco, CA. Built new team and instilled professional culture to drive decade-long record output and gains in market share and enterprise revenue.

Raleigh-Durham, North Carolina Area

Sales Manager, Outlet Communications WNCN TV NBC, Raleigh, NC. Key contributor that created new station and guided it into NBC ownership with high growth potential. Received tremendous Paradigm sales and management training here.

Raleigh-Durham, North Carolina Area