Working at IMS, Dean, managed 10 accounts geared toward estate planning attorneys. Dean createdmarketing strategies and deliverables for multiple social platforms, including, Facebook, Instagram,Twitter, Tik Tok, Pinterest. Once a campaign was complete, Dean monitored KPIs to see what can be fixedto boost the CTR/conversion rates of each campaign and ran each social media campaign for all clientele.

During his employment with Universal Controls, Dean, Assisted in the creation of graphic materialspertaining to marketing the company at events, organized and analyzed data and marketing results,coordinated mailings, marketing materials as well as the website’s content, and managed a team ofmarketing professionals to ensure the success of marketing campaigns. For the first year ofemployment, each campaign was created with the UNICA software to allow for a complete tracking ofanalytics as well as a seamless marketing campaign. Each marketing specialist that he managed weretrained to read data, set up calendars, and launch campaigns with the software. After the first year,Universal Controls transitioned to Hubspot for the company’s marketing needs, which is when, Dean,became Hubspot certified.

At Service Source, Dean, Organized/analyzed data and marketing results, performed in-depth datavalidation on data from various suppliers across the world, collected and recorded data pertinent toproject goals, and worked to assess the company’s needs and resolve issues with the house of data.

At the start of his marketing career, Dean, assisted in running social media campaigns for the SavannahMarriott, handled the beginning stages of contract development and presented the hotel to clientswhen they began to plan their corporate event.