Born in South Africa, live in Surrey, married to a Geordie. Oh and I have a 4 year old son called Zeus (Frenchie not human!) Aside from braais come rain (damn UK climate!) or shine, sports are a huge passion of mine. I grew up on cricket, football and rugby and it was this that spurred me on to join IDS back in 2022 to specialise in health + wellness. It’s great to surround myself with suppliers and clients that personally interest me and it definitely helps make those long hours more enjoyable! After almost 10 years in advertising, I know how important the right environment is for any campaign. There are so many awesome campaigns out there that deserve attention from the right audience who are in the right headspace. That’s why my role at IDS centres around combining impactful OOH media solutions with the right health hotspots such as hospitals, GP surgeries, hospitals + pharmacies. From traditional media and digital screens targeting patients to sampling and educational packs for healthcare practitioners, I can help you approach OOH a little differently, so please do DM me if you'd like to find out more.