Driven by a common ambition to be able to enjoy a delicious drink with alcohol as part of a balanced healthy lifestyle, Served was founded and is co-owned by Ellie Goulding and brothers Dean and Ryan Ginsberg.For us, enjoying a healthy lifestyle is a priority and maintaining this has always governed a large part of our lives. With this, we’ve also become increasingly aware of the provenance of not just what we were eating, but also what we drink; developing a thirst for products that were ethical, honest and transparent.THERE MUST BE A BETTER WAYWe realised that we are living in an age where people really care about the food they put in their bodies - for both themselves and the planet. With this in mind, we couldn’t seem to get our heads around why companies creating alcoholic drinks all seemed to be packing them with sugar and cheap artificial ingredients and offering little to no ingredient or nutritional transparency.SO, WE DID IT OURSELVESWe set out to create a drink to feel good about. Not just for ourselves, but for the planet. Something lower in ABV, that was natural and refreshing, that tasted amazing, but without all the bad stuff. Pure. We embarked on an extraordinary 12-month journey to make this a reality; from wading through crystal clear natural springs in rural Staffordshire, to handpicking wonky raspberries with local farmers in the heart of Scotland’s Strathmere valley.There's more to drinking than drinkingTM