Dean Harris Email and Phone Number
Dean Harris work email
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Dean Harris personal email
A dynamic marketing leader with over 15 years of experience spanning B2B and B2C markets, previously holding roles in advertising, loyalty, CRM, trade planning, brand management, and customer strategy.My career started in advertising, working at McCann Erickson across their global B2B client portfolio. Now at Co-op, I've spent more than a decade driving the performance of our grocery and life services businesses in a variety of customer & commercial functions.As the Head of Co-op Media Network, I am responsible for growing Co-op’s convenience-focused media business.At Co-op we partner with advertisers to leverage Co-op's scale, convenience shopping habits, and first-party data to make purchasing decisions easier for shoppers.
Co-Op Media Network
View- Website:
- coop.co.uk
- Employees:
- 19849
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Head Of Co-Op Media NetworkCo-Op Media NetworkManchester, England, Gb
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Head Of Co-Op Media NetworkCo-Op Media Network Jan 2024 - PresentManchester, Greater Manchester, GbLead the transformation of Co-op's retail media business, across People, Brand, Marketing, Product, Sales, and Operations.Revolutionise the way media is valued in convenience retail.Champion Co-op's nationwide scale and the unique media advantages of convenience shopping to deliver brand growth for our advertising partners - both inside and outside of Co-op.Put 'co-operation' into retail media, establishing transparent and collaborative partnerships. -
Head Of Member Rewards & Retail MediaCo-Op Jan 2023 - Jan 2024Manchester, England, Gbaka 'Head of Membership - Commercial'Three remits of accountability...1) Membership Rewards: Shape Co-op's suite of reward propositions to motivate members to choose Co-op businesses more often.2) Retail Media (Co-op Media Group): Help Co-op suppliers grow their brand sales within our stores, using Co-op's owned media, membership propositions, and first party data assets.3) Member Data : Guardian of Co-op Members' data; protecting their best interests whenever their data is collected, stored, moved and used.
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Membership Commercial ManagerCo-Op Jan 2021 - Dec 2022Manchester, England, GbAccountable for maximising the long-term financial benefit from Co-op's loyalty assets.- Strengthening the overarching loyalty proposition for Co-op Members- Ownership of all Co-op loyalty incentive channels (coupons at till, digital and on-shelf)- Responsible for crafting and evolving Co-op’s personalised loyalty offers strategy- Manage an eight-figure budget with accountability for nine-figure annual incremental sales targets- Drive the internal and external technology roadmap for enhancing Co-op’s future loyalty capabilities- Develop proposition and rate card for launching personalised offers channels to suppliers - Support cross-sell income by nudging Food shoppers into other Co-op businesses- Improving the value perceptions of Co-op Members- Matrix-management of cross-functional squad (Data Science, Analytics, CRM, Digital, Tech, & Finance)- Connecting Member Value with Co-op Values, to support Co-op's vision of 'Co-operating for a Fairer World'
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Customer Propositions LeadCo-Op Sep 2020 - Dec 2020Manchester, England, GbDevelop Co-op’s Brand Positioning, Brand Strategy and Food Customer Strategy- Co-creation of Co-op’s insight-led Brand priorities and Food Customer priorities- Designed &facilitated workshops to coordinate and prioritise commercial, customer & community activities- Collaborated with Co-op’s research team & agencies to develop new robust qualitative brand insight.(note: this was a split role with 'Lead Trade Planning Manager Sep-Dec 2020')
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Lead Trade Planning ManagerCo-Op Jan 2020 - Dec 2020Manchester, England, GbAccountable for Co-op Food's instore Customer & Loyalty Promotional Plan, and supplier Shopper Media income...- Ensured delivery of both Customer & Commercial objectives- Adapted promotional processes and plans during Covid-19 outbreak- Introduced agile promo planning process to manage Covid-19 related availability and supplier issues- Simplified Co-op's annual Customer Trade Plan to be more focused and utilise latest customer insight- Achieved annual eight-figure supplier income target- Adapted shopper media propositions recoup lost Covid-19 income- Created a Co-op Member Value Framework, clarifying the role of the different tiers of reward propositions- Developed a new approach to promotional planning, which delivered Co-op Member Deals in 2000+ stores - Led the development of proposals, processes, and systems to attract promo funding from suppliers.
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Comms Planning Manager - FoodCo-Op Jan 2019 - Dec 2019Manchester, England, GbDevelop & deliver Co-op comms strategy & plan, generating YoY improved returns for our media budget.- Authored briefs for Co-op’s key advertising campaigns- Co-created Co-op Food’s annual comms strategy, comms plan and media strategy with lead agencies- Consulted with lead agencies to develop key campaign strategies and propositions- Introduced workshop planning step to co-create briefs with lead agencies- Grew teams’ knowledge of behavioural science to improve effectiveness of owned media- Introduced price psychology analysis with specialist agency to prioritise our price messages.
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Comms Planning And Content ManagerCo-Op Jan 2015 - Dec 2018Manchester, England, GbGenerate incremental revenue and profit for Co-op’s CRM programme.
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Comms Delivery OfficerCo-Op Jun 2014 - Dec 2014Manchester, England, GbDeliver member-centric campaigns, ensuring that relevancy of content and creative execution is optimised against objectives.
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Marketing Control OfficerCo-Op Jun 2013 - May 2014Manchester, England, GbEnsure Co-op Marketing functions deliver their SLA accountabilities to Co-operative Bank, improving compliance over time.
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Marketing & Projects OfficerManchester Metropolitan University Jun 2012 - May 2013Plan and deliver internal and external integrated marketing campaigns to recruit prospective students.
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Account ManagerMccann Erickson Jan 2012 - May 2012New York, Ny, UsWin new business, own creative briefs, craft campaign strategy and coordinate profitable campaign delivery.Clients: UPS, Fellowes, United Utilities, Clarks, Lafarge, Welcome to Yorkshire, Sage, Manchester United, WorldPay. -
Senior Account ExecutiveMccann Erickson Jul 2010 - Dec 2011New York, Ny, Us
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Account ExecutiveMccann Erickson Jul 2009 - Jun 2010New York, Ny, Us
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Trainee Account ExecutiveMccann Erickson Jan 2009 - Jun 2009New York, Ny, Us
Dean Harris Skills
Dean Harris Education Details
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University Of LeedsInternational Marketing Management -
Manchester Metropolitan UniversityIntegrated Marketing Management
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The Institute Of Direct MarketingIdm Certificate In Direct And Digital Marketing
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University Of LeedsBusiness And Financial Economics
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Altrincham Grammar School For Boys
Frequently Asked Questions about Dean Harris
What company does Dean Harris work for?
Dean Harris works for Co-Op Media Network
What is Dean Harris's role at the current company?
Dean Harris's current role is Head of Co-op Media Network.
What is Dean Harris's email address?
Dean Harris's email address is de****@****ve.coop
What schools did Dean Harris attend?
Dean Harris attended University Of Leeds, Manchester Metropolitan University, The Institute Of Direct Marketing, University Of Leeds, Altrincham Grammar School For Boys.
What are some of Dean Harris's interests?
Dean Harris has interest in Social Services.
What skills is Dean Harris known for?
Dean Harris has skills like Marketing, Marketing Communications, Digital Marketing, Marketing Strategy, Integrated Marketing, Advertising, Social Media Marketing, Direct Marketing, Market Research, Account Management, New Business Development, Online Marketing.
Who are Dean Harris's colleagues?
Dean Harris's colleagues are Kasper Jensen, Patricia Gisler, Sean Loughrey, Nina Rhodes, Zowie Duncan, Domenico Di Tommaso, Karl Fursey.
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