Director of Public Relations, Communications, and Sponsorships

- Collaborate with Western and Eastern VPs, as well as with the President on strategic business development, client management, revenue generation, and complete North American marketing plan for The Fifteen Group - Identify, develop, and secure opportunities for new marketing and communications clients; project and retainer while identifying and solving critical business gaps - Strategically build, lead and execute complete restaurant marketing campaigns and projects including out-of-home advertising campaigns, social media, digital media, customer relations management strategies, in-house guest initiatives, earned press, media and influencer relations, and stakeholder media training - Client management to ensure KPIs and targets are met and communicated - Aggressively monitor hospitality marketing landscape and be first-to-market with competitive, calculated, and creative strategic tactics - Lead relationship development and management of all third-party vendors including, large-scale guest surveys to better understand consumer perception and value proposition, brand ambassadorship teams, experiential promotional companies, photographers, videographers and food stylists

- Provide strategic contributions, focusing on revenue-generating business development opportunities, for iYellow Agency, Convey & Co, Notable Life Media Group and Notable Productions- Collaborate with VP on creative and innovative offerings under the NLMG umbrella with focus on strategic consumer journey and evolving client objectives- Seek and nurture opportunities to secure new client business, campaign or retainer, and grow business within current accounts- Collaborate with Vice President on creative, new and innovative offerings under the NLMG with focus on strategic consumer journey and evolving client objectives- Lead ideation, campaign development and successful business solutions for prospective and current clients- Oversee active campaigns and project files and develop strategic and tactical planning process while leading a public relations, creative and marketing team- Aggressively monitor and understand the competitive landscape, both strategic and creative, in the Canadian media landscape

- Responsible for creating strategic proposals to develop new business through insightful public relations campaigns and situational analysis- Manage North American public relations campaigns from strategy and planning to the creation of media materials, events, and key messages within client budget- Strategic social media, and influencer content development- Supporting ongoing initiatives by garnering coverage, managing media requests and maintaining relationships with brand advocates: Cara Corporation, Masi Wines, The Cheesecake Factory, Collingwood Whisky, Boulart, and the European Union- Responsible for creating, managing, and nurturing relationships with key North American media stakeholders to build and utilize internal media lists - Extensively pursue knowledge and information of each client’s products to be able to serve as Brand Ambassador and Spokesperson

- Responsible for developing and executing public relations plans for all brands across Canada- Responsible for managing positive relationships with key media stakeholders, while monitoring the relevant landscapes to build media lists & seek out new wine and lifestyle Canadian influencers- Act as spokesperson for the brands & TWEC as a whole- Develop and maintain relationships with potential brand sponsors, nationally

- Assist in the national creation and execution of Canadian marketing programs for masstige and luxury brand- Forge collaborative relationships with trade and key liquor boards- Develop programming (LTO’s, AM, BAM, Value Adds, Shelf Extenders/Talkers) and review performance through RAF/ROI analysis- Lead competitive tracking and reviews within respective national regions- Manage critical path timing to ensure delivery of marketing programs

- Develop and execute marketing and public relations programs and events, primarily from luxury portfolio- Optimize TWE’s branded social channels (Facebook, Twitter) and community interactions - Create concise and compelling copy (i.e. press releases, customer communications, etc.) and social media content for distribution channels, including feeds and online outlets - Liaise with Trade Marketing Managers to discuss marketing requirements for the lines of businesses; analyzing and evaluating the effectiveness of marketing print and online promotion, recommend new program/projects; review existing programs and recommend improvements - 'Advertising and Promotion' budgeting

- Assisted in developing online marketing strategies- Determined demand for services and monitor trends- Identified potential clients- Set-up CRO customer and vendor accounts- Used tracking system to track patient recruitment and new leads