Dean Heckscher Email & Phone Number

Brisbane, Qld, Au

Working as one of the lead content coordinators in the shared services space, I have been given ownership of multiple websites and portals, working with multiple programs, departments and teams to improve content offerings and rollout projects. Have also spearheaded the revitalisation of SEO projects and undertakings, including keyword identification and streamlined website structuring, along with support for IT testing, user journey identification and analytics reporting.

In another newly created role, working as the go-to for site-wide edits and projects, including assisting transitions across backend systems, new initiatives for streamlined customer journeys, as well as ensuring legal and SEO practices are consistently established and adhered to across the website. Increased SEO knowledge and range of duties, along with overseeing the Digital Marketing and Social Media aspects of the business.

In a newly created role, originally worked as the bridge between editorial and commercial teams to create content that equally benefited consumers and commercial relationships. Consequently took on additional ownership of subject areas to expand content, worked with in-house SEO team to improve SERP and keyword ratings, along with backend processes across the website. Additionally took on a more established management role, hiring and working with casual Content Producers, with workloads including sourcing and planning content goals and ideas, along with editing, proofreading and establishing learning objectives.

Brisbane, Australia

Began as a Casual before being quickly made Full-Time, working on improving established content and producing new content across multiple areas – including automotive, small business, energy, phone, internet and streaming – to expand the website’s reach, expertise and offerings. Worked on long form informative articles through to short form news pieces, alongside social media copy and internal video scripts. Trained in G Suite, WordPress and a variety of SEO tools and analytics to help produce and analyse content, achieving both team and wider company goals.

Worked as a freelance copywriter, working with small businesses, publications and individuals to produce new content and edit existing content for both EDM and website content. Subject matter ranged from the health industry to the automotive industry, with a wide variety of other subjects covered to build a strong portfolio and meet client needs. Also learned proper client communication, SEO principles, invoicing and other small-business practices to sustain myself.

Robina, Gold Coast

Undertook tasks including content writing for multiple businesses and industries, data collection and data entry, along with making numerous outgoing calls to both existing and potential clients. Consistently able to reach KPIs, as well as satisfy client needs and preferences in regards to published content, and was a valued member in small team environment.

Brisbane, Australia

Primary Administrative Assistant in a micro-business, involved with most aspects of the business, including general administrative and communicative duties, along with various supportive roles. Largely assisting the auditors in the collection and preparation of client documents and reports, and was trained in the day-to-day running of the business.