As part of the Bulk Communications team, I was point of contact for the Implementation and Optimization of a Daily Purchase Promotions working with BI to setup daily reports and segments in line with the automation journey. I setup vendors and assisted in migration of Affilicate Campaigns to ExactTarget Platform from our inhouse system. My strategy for Lapsed customers (90+ day customers) improved delivery by up to 50% by systematically throttling sends to the main Email Service Providers… Show more As part of the Bulk Communications team, I was point of contact for the Implementation and Optimization of a Daily Purchase Promotions working with BI to setup daily reports and segments in line with the automation journey. I setup vendors and assisted in migration of Affilicate Campaigns to ExactTarget Platform from our inhouse system. My strategy for Lapsed customers (90+ day customers) improved delivery by up to 50% by systematically throttling sends to the main Email Service Providers (Gmail, Outlook etc) and ensuring bounce rates reduced.Mailing: Administration of current active campaigns and Campaign Automation, Providing specialized campaigns support to Campaign Managers and Paid media vendors for Retention, Acquisition and Conversion mailing. Setting up daily outgoing bulk emails and SMS while ensuring HTML code quality (Mobile device optimization) and accuracy of content using Dreamweaver. Uploading of mail templates and segments to ExactTarget, ensuring that emails are delivered and throttled for optimal delivery according to pre-determined rules and deadlines.Reporting and Analysis of campaigns to the Campaign and Bulk Commumications manager.Automation: Planning, designing, creating, testing and implementing email automation in line with specific business requirements. Setup of Triggered Campaigns Setting up new Business Units with specific IPs and Sending Domains. Daily Tasks: Daily SCRUM with the Developers for project updates and improvements. Compiled a Configuration plan for the Automation of certain Conversion and Retention tracks to the specifications agreed upon in the SCRUMs Show less

Data management and cleaning for Affiliate Email CampaignsSetting up templates in SilverPopSegmenting and Uploading lists to SilverPopEnsuring the Email Campaigns are sent timeously and reporting back on the results.

Currently under short term contract @ Investec.Design, Coding and Sending Email communication and Web Content Management for Capital Markets.

As a Web Traffic Administrator I was involved in many areas mainly managing the Email section and Back Office support for the Affiliate program. My responsibilities included maintenance and management of the Marketing Email Database while assisting in design, coding and tagging HTML mailers, segmentating lists and sending of Acquistion Marketing Emails. On the Affiliate side I was tasked with managing the inventory and content available for the Affiliates through the Affiliate sites and setting… Show more As a Web Traffic Administrator I was involved in many areas mainly managing the Email section and Back Office support for the Affiliate program. My responsibilities included maintenance and management of the Marketing Email Database while assisting in design, coding and tagging HTML mailers, segmentating lists and sending of Acquistion Marketing Emails. On the Affiliate side I was tasked with managing the inventory and content available for the Affiliates through the Affiliate sites and setting up campaigns through DART/DoubleClick for Paid Media deals. Show less