Marketing Director
CurrentMarketing Director for Arizona River Runners and sister company, Grand Canyon Whitewater. Responsibilities include:•Oversee all marketing efforts for Grand Canyon Whitewater and Arizona River Runners, collectively the largest rafting company in Grand Canyon•Find and explore new marketing opportunities, set and manage budgets for all campaigns•Manage Google Ads implementation, budget, and updates•Create and send email campaigns, drip email campaigns, email automation, A/B testing, segmentation•Oversee customer journey campaigns•Produce content (video and still images) for publication on the website and social media•Create and manage marketing campaigns concept and implementation•Update websites, create new content for blogs, update SEO on pages, use HTML to create new webpages•Manage social media accounts, post and create content•Contact person for Google Workspace, LastPass, and VOIP system•Handle all merchandise ordering and sales