Kristen Dean Email & Phone Number

Northbrook, Il

➤ Leading a team of copywriters charged with creating consumer-facing marketing materials and client-facing sales tools.➤ Developing creative concepts and copy to effectively market products and solutions throughout the product lifecycle.➤ Serving as the primary copywriter and editor responsible for developing consumer-facing materials including web copy.➤ Developing client-facing sales tools, including presentations, FAQs, brochures, collateral, and multimedia content.➤ Coordinating with in-house graphic design staff, vendors, and agencies to create marketing pieces to brand standards.➤ Establishing metrics for service delivery and budget monitoring while developing individual goals or team objectives.➤ Providing training, coaching and mentoring opportunities for direct reports to support professional development.➤ Ensuring that all material is accurate, compliant with the company style guide and branding, and delivered on deadline.➤ Contributing as an active member of the enterprise-wide Editorial Review Board charged with representing the PBM.➤ Overseeing media relations including press releases, management of media inquiries, and crisis communications.➤ Developing corporate style guides and copy guidelines to direct communication strategies and marketing campaigns.

Northbrook, Il

➤ Led a team of editors and graphic designers charged with reviewing and approving all materials used with audiences.➤ Managed a team of 8 editors and graphic designers including 3 direct reports to create and support marketing efforts.➤ Served as copy editor ensuring clarity and compliance with the company's style guide and all brand standards.➤ Oversaw the continual review and refinement of all processes and procedures used by the team in producing materials.➤ Educated internal partners throughout the organization on the team's purpose and processes and how to be supported.➤ Served as a key liaison to Legal, Marketing, Sales Operations, Account Management, and other internal partners.➤ Directed development of new projects and marketing campaigns and strategies across multiple lines of business.➤ Created and edited content for print collateral, social media, and web copy as well as consulted with external vendors.

Northbrook, Il

➤ Drove development and execution of strategy and oversight of marketing activity related to pharmacy benefit products.➤ Created effective marketing strategies around product launches including segment-specific messaging and positioning.➤ Served as single point of contact for the pharmacy retail business and managed inquiries from sales and account teams.➤ Acted as the liaison to departments and vendors or agencies for on- or off-line marketing projects and initiatives.➤ Oversaw marketing collateral development and coordination of sales training while collaborating with creative staff.➤ Developed effective messaging for employer, health plan, consultant, and third-party administrator client segments.➤ Maintained assignments to bring clarity to functional roles for the team with the ability to be cross-functional.➤ Assisted with strategic planning and operating plans for Marketing/Communications with measurable results.

➤ Marketing Communications Analyst – PharmaCare Management Services, Inc., Lincoln, RI – 09/2006 to 03/2007➤ Senior Proposal Writer and Database Coordinator – PharmaCare Management Services, Inc., Lincoln, RI – 11/2005 to 09/2006➤ Writer/Communications Specialist – East Jefferson General Hospital, Metairie, LA – 11/2002 to 08/2005➤ Editor, Department of Urology – Tulane University Health Sciences Center, New Orleans, LA – 10/2001 to 11/2002