Dean Leamy Email & Phone Number

Santa Monica, California, United States

Santa Monica, California, United States

Costa Mesa, CA

Tustin, California

• Recruited to develop and drive the company’s strategic vision for the beer category in California and Arizona markets for a leading distributor of fine spirits, wine and other beverages spanning 10 states in the.
• Provide leadership and direction to build and grow volume and revenue for the craft and specialty beer portfolio including Santa Monica Brew Works, Lucky Buddha, Absolution Brewing, Singha, and 20 more assorted import.
• Manage brand strategy, pricing, and positioning; develop and manage budgets to maximize ROI on beer programs.
• Plan, organize, and direct complexities to start-up the beer division, and maintain/increase annual growth rates.
• Manage relationships with current suppliers, and identify and recruit new brewer partners to deliver on the portfolio plan, including developing and negotiating new distribution agreements; build joint business plans.
• Conduct retailer calls to initiate and strengthen relationships, sell-in new products, and provide brand support.

Costa Mesa, CA

Greater Los Angeles Area (Carson, California)

• Selected to direct overall sales and marketing efforts at an ABI equity wholesaler.
• Led a team of five direct reports with a total of 150 sales & marketing professionals, covering 3,500 on and off-premise accounts, and selling six million cases of beer annually in Hollywood, Los Angeles, and Beach.
• Directed overall strategy and execution of plans to achieve goals and objectives in alignment with corporate vision in the areas of sales, marketing, operations, finance, labor, human resources, government and industry.
• Managed a $22M annual operating and expense budget, and a $1.6M annual sales & marketing budget.
• Developed sales and marketing plans to grow total beer sales, grow share of taps, and drive distribution of key brands with sales incentives, product launches, and key performance measures.
• Regularly identified and implemented opportunities for process improvements to enhance operational efficiency and improve service; built and maintained a high-performance team through coaching, mentoring, and training.

Greater Los Angeles Area (Sylmar, California)

• Promoted to lead sales & marketing efforts of an ABI equity wholesaler serving the San Fernando and Antelope Valley markets.
• Provided leadership and direction to a 136-person sales & marketing team, along with 100 indirect report logistic/delivery personnel selling over seven million cases of product.
• Aligned sales, marketing, and logistics to deliver annual sales, revenue, and market share targets.
• Motivated and trained a diverse sales team to build relationships, and deliver results with over 2,800 retail accounts.

Greater Los Angeles Area

• Led sales growth initiatives at high-volume grocery and convenience chains in Southern California and Nevada.
• Developed and managed sales and distribution goals to grow volume, market share, brand awareness, and profitability of ABI brands at ampm, Chevron, Mobil, Super A Foods, Kroger, Ralphs, Food 4 Less, and local Latino.
• Conducted key buyer calls to manage relationships, and provide total beer category management utilizing ABI selling tools, IRI and dunnhumby data to build selling programs that drove retailer category growth and ABI.
• Effectively communicated promotional pricing, displays, shelf-set, and ad features; communicated and partnered with wholesalers to ensure retail plans and programs were fully executed at more than 1,200 store locations.

Greater Los Angeles Area

• Promoted to increase profitable sales and market share by successfully strengthening wholesaler performance.
• Provided direction and leadership to four wholesalers in the Los Angeles MCA to maximize brand awareness, distribution, sales, and market share growth in a territory which sold 18M cases annually at 7,000 retail.
• Conducted regular market visits to communicate region priorities, manage the monthly Wholesaler Performance Review process, develop pricing plan and selling strategies, and ensure compliance with the Wholesaler Equity.
• Analyzed the competitive price landscape in the market and implemented action plans to address competitive price and brand/package gaps; identified revenue opportunities and executed annual price increase plans for all.
• Built relationships with key retail accounts in Los Angeles, San Fernando Valley, Antelope Valley, and Inland Empire which comprised the largest volume market in the West region.

Redding, California Area

• Promoted and relocated to provide oversight, strategy, and leadership of local sales and distribution efforts.
• Managed key pricing, sales, marketing, and distribution of ABI products working closely with eight rural wholesalers in Northern California selling 2.5M cases of beer annually at 1,500+ on- and off-premise retail.
• Conducted regular market visits to coach and motivate wholesaler sales team and conduct annual wholesaler assessments to ensure compliance with Wholesale Equity Agreement performance, and execution expectations.
• Worked with key Accounts, Brand Teams, and Geographic Marketing to assure successful execution of retail programs.
• Collaborated with retail and marketing partners to enhance ABI brands’ presence in the local market.

Greater St. Louis

• Promoted to identify insights, create opportunities, and deliver solutions that drove profitable sales growth.
• Maximized space allocation working closely with 21 wholesalers to grow sales at 150 Vons and Pavilion stores in California and Nevada with category space resources to support the needs of Key Account Managers.
• Met directly with Category Buyers to assist with overall beer category strategy by analyzing store-level cooler and shelf space, providing data and insights, and selling-in ads, brand assortment and shelf.

Greater Los Angeles Area

• Promoted to provide total account management and lead sales growth initiatives at local chain accounts.
• Developed and managed sales and distribution goals to grow volume, market share, brand awareness and profitability at 140 off-premise retailer outlets at Tresierras Supermarkets, Gelson’s Markets, Payless Foods, and.
• Conducted headquarter calls to establish and maintain business rapport with chain buyers to address business reviews, promo pricing and displays, shelf-set, permanent POS placement, ad features, pricing, and special.

Greater Los Angeles Area

• Promoted to lead sales initiatives and provide guidance to Sales Representatives to increase sales and distribution.
• Provided direction and leadership to five Sales Representatives selling 1.5M cases annually to 450 diverse, on-and off-premise accounts in Hollywood and the San Fernando Valley to achieve sales and customer.
• Coached, trained, and motivated sales team to encourage professional growth and maximize sales opportunities.

Greater Los Angeles Area

• Recruited to manage relationships and grow volume at on- and off-premise retail accounts in the San Fernando Valley.
• Executed the sales process for the entire ABI product portfolio at 85 retail accounts, managing the unique complexities of a diverse market with a vast beer portfolio; achieved all sales goals at chains and broad.

Greater Los Angeles Area

• Recruited and promoted to develop a sales territory for the Gallo portfolio of products.
• Led and directed a team of five Sales Representatives to build relationships and maximize Gallo’s exposure to shoppers through impactful placements in off-premise accounts including liquor stores, convenience stores.
• Consistently delivered district volume and distribution targets for wine and wine coolers through consultative selling.