Through the provision of financial assistance and patient insights programs, Blue Charm Adherence strives to be the leading provider of RWE/RWD to the Canadian healthcare ecosystem with the goal of improving health outcomes for patients.

Populating the world with inspired leaders through peer learning sessions.

Certified Culture Coach; Commercial Excellence; Strategic Planning; Launch Optimization; Digital Transformation; Patient Support

Headed up the STI Sales Team with unprecedented growth and through the purchase by QuintilesIMS.

STI invents and delivers innovative marketing solutions to the Canadian healthcare market, using transactions and reimbursement as the source of real-time intelligence to allow all stakeholders (pharma, prescriber, pharmacy, and payer) to optimize patient acquisition and retention.Through technology and data intelligence, STI provides fast and easy access to patients to their medications in all therapeutic areas and throughout all stages of the brand lifecycle. STI offers Patient Support programs that help patients with their journey.

P&L responsibility for Commercial Operations. Management of marketing operations and personnel in Canada and the U.S. Work with executive team on business development opportunities.

Worked with a variety of pharmaceutical and medical device clients on all aspects of promotion to physicians, pharmacists, nurses, patients and consumers.Planned and facilitated 2-3 day strategic planning sessions for select clients.Negotiated promotional claim approvals with the Pharmaceutical Advertising Advisory Board (PAAB) on behalf of clients.

Full P&L responsibilities for the largest pharma brand in Canada, Lipitor, when it surpassed $1 billion. Managed all aspects of marketing, including personnel and promotion, and lead a team of 25 directors and managers from all cross-functional areas who were responsible for Lipids and Metabolic Disease.Managed new molecule commercial development of Torcetrapib and Exhubera.

While VP was on secondment in NY, filled his role on Pfizer Canada Leadership Team in charge of New Product Development and Strategic Planning.

Developed eBusiness opportunity assessment process and tools, and facilitated multi-disciplined assessments of all proposals for innovative practices and customer relationship enhancement.Lead the development team for a generic business (Genmed) at Pfizer and developed generic strategies to minimize impact on key brands.Member of 6-person team which integrated Pharmacia into Pfizer and was solely responsible for all knowledge transfer activities and marketing and medical integration.