- Leading the integrated media planning and buying across EMEA (and APAC previously) for Paid Media channels (Display, Social, Print, Broadcast) with a view across SEM and SEO- Focus on primarily B2B (with some B2C) campaigns for Asset and Wealth Management services and products for JP Morgan- Management of Agency Team (Dentsu B2B) containing 15 members across both regions to help execute plans and strategic focus’- Focus across attribution and analytics using econometrics models , allowing the team to present true brand uplift and attributed Roi of media placements - Managing the implementation of our dco and cdp tools across EMEA

- Leading the In Housing of Display, Video Programmatic Retention and Acquisition for Media Planning, Strategy and Buying (was with an agency)- Cross channel environment – requirement of strong base knowledge of PPC strategy (Google, Bing, Yahoo!), Affiliates (rev share deals, cross display partners such as The Sun, Oddschecker, etc) and Social (Fb, Twitter, Snap)- Managing a Team of 3 (soon to be 4) who I recruited through the In Housing process, and continue to work with on growth )clear development plans set for each)- Working multiple Sports and Gaming products, with the primary focus of the team to drive new sign ups, depositors and general ROI - Working in a targets based environment, using numerous internal last touch BI tools and external measurement and attribution tools to measure impact: Responsible for £4 million p/year budget - Leading programmatic partnership and integration with attribution partners (Visual IQ, DDA, Appsflyer)- Leading programmatic partnership and integration with measurement partners (DCM, MOAT)- Leading programmatic partnership and integration with DMPs and CDPs (Adobe, Tealium) - Leading programmatic partnership and integration with On Site Analytics partners (Adobe, GA 360)- Deep understanding of Publisher programmatic setup – header bidding technologies, waterfall management, yield management, etc.- Leading DSP relationships (AppNexus, TTD, AdForm, Quantcast)- Constant maintenance of key supply partners and exchanges across key dsp partners – which ones we access per dsp partner, reporting on key performance metrics. Examples would be Appnexus, AdX, Rubicon, MoPub, OpenX- Management of rate negotiations, partnership deals – examples would be leading negotiations for Programmatic group wide deals with Teads, Unruly, Sublime, News UK, etc

- Helping identify new Supply Opportunities for Key Advertisers across OMG- Hands on Trading experience in The TradeDesk, DBM, AppNexus, Adobe, Videology, Brightroll, Amazon and AdsWizz- Deep understanding of Publisher programmatic setup; header bidding technologies, waterfall management, yield management, etc.- Constant maintenance of key supply partners and exchanges across key dsp partners – which ones we access per dsp partner, reporting on key performance metrics, etc.- Inclusion and exclusion list management- Management of rate negotiations, partnership deals; examples would be leading negotiations for OMG group wide deals with Teads , Unruly and KING- Setup of pmps and pg deals across the agency group for programmatic activation- Working with key agency leads to ensure smooth transition of direct IO partnerships to programmatic buying mechanisms- Leading internal Video Product development (for example, leading our launch of Vertical Video, Outstream, Native Video and Connected TV buying capabilities programmatically)

KEY RESPONSIBILITIES- Assisting the EMEA Publisher Sales Division and the EMEA Partner Sales Houses in building direct Ad Serving Partnerships with key clients across EMEA- Key Technical Consultant for new and existing Publisher Partners- Creating Technical Solutions to aid our Publishers AND Agency based Sales teams help monetise Publisher Inventory more effectively (Premium AND Programmatic)- Main point of contact for existing Publisher Partners regarding technical issues for upcoming and existing campaigns- Working to identify with ad formats, ad products, and ad technologies would work most effectively across our portfolio of Publisher Partners and also within the Programmatic space.- Working with our Partner markets to help evangelise our Products. - Visited Berlin, Prague, Warsaw, NYC, Dubai and Austin in past year to lead training sessions internally and Product Knowledge Sessions externally- Video Sales Specialist for EMEA region as of July 2015

KEY RESPONSIBILITIES- Acting in a team lead capacity for a team of 7 people; first point of contact for trafficking and technical escalations within the team and for other departments (sales, client services, legal, finance, etc)- Instigating and leading inter departmental projects to aid the sales workflow processes- Continuing to be responsible for the day to day trafficking of ad campaigns for the high revenue agencies and clients (Group M, Vivaki, etc)- Acting as the team specialist on all matters relating to yield management (class 1 and direct response)- Acting as the lead point of contact relating to all high level optimisation requests- Pulling daily/weekly revenue reports – working with the AM team t then identify areas where we can increase spending and optimize, and also identifying under-deliveries- Working as the first point of contact for all technical relations relating to 3rd party serving and flash implementation issues relating to the Yahoo! Ad Servers (Ruby/Right Media)KEY ACHIEVEMENTS- Evangelizing Ad Ops across the other business functions, making them aware of Ad Ops SLA’s and helping them bring Ad Ops into processes at an earlier point which in turn has helped us become easier to do business with client side, and helped improve turnaround times- Leading a project to create a cross functional workflow process which was to be used across the EMEA region when we rolled out our new DR project in 2010- Traveling over to Barcelona to give a presentation to the Mid Market sales team we have based their, outlining Ad Ops processes and how we can help them within the sales process- Working with o2, their spend with Yahoo! has increased 2 fold over the past 2 years due to work I have done in helping them us behavioral targeting on custom and exclusive events

KEY RESPONSIBILITIES- Managing day to day trafficking requests for a portfolio of agencies (revenue >£1 million per quarter)- Managing day to day optimization requests for a portfolio of agencies - Ensuring all revenue is recognized correctly within our ad systems – working with finance to ensure this- Working alongside our ad tech team to help troubleshoot technical and delivery issue across our different ad serving systems.KEY ACHIEVEMENTS- Worked extensively in helping implement processes between our on site Ad Ops teams and our outsourcing team in India – this involved identifying training needs, testing which tasks they could undertake easily, and implementing a QA process to ensure no mistakes were made- Taking over the Ad Ops/UK Mid Market role within the team – this was a troublesome position as the Sales and AM teams are off sit, and it was my remit to improve the processes’ here and turnaround times, both of which I managed within a month!- Being promoted to Ad Ops Specialist within 18 months of joining based on my overall job performance

KEY RESPONSIBILITIES- Managing Search Marketing Campaigns on a day to day basis- Optimising towards KPI’s and CPC targets, depending upon the clients remit- Using industry tools (Hitwise, etc) to help monetize performance- Generating keywords to aid performance- Generating daily and monthly reports for clients detailing performance and suggestions for improvementsKEY ACHIEVEMENTS- Passing my Google Adwords professional exam- Helping double the online conversions over a 3 month for Holland and Barrett based upon my optimizations, keyword generation and recommendations - Improving the click volume levels for Barrett homes increase 40% over a month based solely upon my optimisation