Dean Scrutton Email & Phone Number

Oregon City, Or, Us

Portland, Oregon, Us

Portland, Oregon, Us

• Led marketing for major consumer and small business bank initiatives including cross functional development of new ground-up product rollouts that exceeded business plan. Led a refresh of Umpqua’s Consumer online checking program, resulting in 12% YOY growth, with a CPA 50% below target. • Built consumer nurture streams for existing customers to increase digital acquisition and engagement, establishing new benchmarks and best practices for Umpqua’s digital acquisition program. • Led retail marketing through pandemic related shutdowns, transition to digital, and reopening across 5 states and over 200 stores. Led marketing for the Paycheck Protection Program, resulting in over 9,000 new loans with a value exceeding $1 Billion, and incremental revenue that significantly contributed to overall positive growth for the bank.

Cincinnati, Ohio, Us

• Built a new team and process from the ground up, leading marketing plans and execution for the general merchandise business with over $4 Billion in annual revenue.• Led major marketing initiatives including Black Friday (Identical Sales up over 10%), Fred Meyer Back to School and General Merchandise Holiday (primary digital promotion grew target customer sales and visits up 32% and 11% respectively) and Department-Wide Flash Sales (exceeded sales goals by 20%-30% across multiple sales in 2018 while engaging 23K entirely new Households to key categories).• Primary marketing partner and contact for Sr. General Merchandise and Fred Meyer Jewelers leadership.• Leverage key data and insights to inform decision-making.• Partner, collaborate and work cross functionally with subject matter experts in Social Media, Email, Broadcast and Paid Digital Media to develop balanced plans that engage customers, are within budget and grow sales!

Cincinnati, Ohio, Us

• Led the development and execution of marketing plans for multiple business units across 16 grocery Divisions nationwide and was the key point of contact for 16 Division Customer Communication Mangers on assigned areas of business.• Day-to-day management of Kroger’s third party Multicultural marketing agency (June 2013-April 2015)• Co-Led RFP process engaging 20+ agencies including communications, interviews and other interaction to ultimately choose a Multicultural marketing agency for Kroger (2014-April 2015)• Portland Cultural Council leader and key liaison to Marketing leadership on workplace improvement and morale (2012-2013)

Cincinnati, Ohio, Us

Provided coordination and leadership in the development of marketing initiatives at Kroger including corporate fuel programs, Divisional grocery campaigns and other strategic initiatives. Worked cross functionally with corporate and divisional teams on advertising campaigns to drive business and marketing results.

Washington, Dc, Us

• Developed and issued press releases and managed media briefings for senior OPM officials• Project Management• Worked as a liaison with the media on OPM initiatives