Dean Thomas Email & Phone Number

Managed all research projects. These included both ongoing audience updates and ad hoc requests from members.Conducted review comparing Canadian methodologies with other leading countries in out-of-home research with a view to meeting or exceeding best practices.Initiated and collaboratively developed the COMB School to explain methodology to advertising agency members.Responsible for key communications with COMB members.Planned all Research Committee meetings and topics. Prepared all documentation for Research Committee meetings so that this committee could make key decisions regarding research programs, practices, and policies.Supervised a Research Department consisting of three people. This department conducts the core functions at COMB.Managed relationships with key data suppliers through lifecycle of projects from RFPs to final delivery of data.

Toronto

Lead the rollout of two new applications for the Canadian market – TOPS (Telmar Outdoor Planning System) and Timeplan (a magazine planning system).Trained clients on software usage in order to ensure that clients understood all the features in order to achieve most effective use of media planning and buying software.Assisted clients with research issues to enable them to address research needs appropriately.Acted as a liaison with media research suppliers such and PMB, NADbank, and BBM.Discovered and communicated software user requirements to software development manager. Helped identify software functionality issues – including bug reporting, testing of solutions, and implementation of solutions.