Dean Waite Email and Phone Number
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As an avid offshore fisherman and all-around interested boater, I have been lucky enough to be able to match my avocation with my vocation by publishing the leading BtoB trade journal, daily e-news and website in the recreational boating business. Despite recessionary times, my sales and sales management skills have seen our brand improve market share dramatically in the last ten years and we are, by far, the most respected news organization in our field.We have also collaborated with the International Boatbuilders' Exhibition and Conference (IBEX), the International Marina and Boatyard Conference (IMBC) the Marine Dealer Conference and Exhibition (MDCE) and the Marine Equipment Trade Show (METS) in Amsterdam.Earlier in my career, I served as the Eastern Divisional VP of Sales and Affiliate Relations for the Disney Channel, the Executive Director of the Cable Television Marketing Society and was VP of Cable Marketing on the launch team of The Weather Channel.Prior to that I served as VP and Publisher of daily newspapers in Florida and Southern California for the New York Times Regional Newspaper Group and Landmark Communications after graduating from the University of Florida Journalism School.
Soundings Trade Only
View- Website:
- tradeonlytoday.com
- Employees:
- 5
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PublisherSoundings Trade Only Jun 1997 - PresentFt. Lauderdale AreaAfter serving in a variety of regional and national sales positions, I was named advertising director in 2004 and publisher in 2011. During the last ten years, our market share has improved dramatically and we are a multi-platformed news organization that is the market leader domestically with very strong ties to international boating businesses. Our editorial products are very well respected and our ad opportunities are the most successful in boating business trade communications companies. We've been publishing a daily e-newsletter called Trade Only Today for over 12 years and our website offers daily updated stories and a robust and searchable selection of other content including access to special advertising sections. Our 20 annual branded-content sections tie into each segment of the industry and we co-sponsor every trade show in boating. We also provide our readers a mobile site and a fully functional digital edition with an extensive archive of past issues.
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General Sales ManagerTrader Publishing Company Feb 1993 - Jun 1997Ran the advertising sales efforts for Trader Publishing in its South Florida offices that published 25 specialty magazines at the time. I headed sales for Hollywood, Miami and Palm Beach locations. Significant sales success was achieved during the period and I found that the marine side was my favorite part of the job. -
Vp Eastern Division Of Sales And Affiliate RelationsThe Disney Channel 1984 - 1989Atlanta,GaOversaw three regional offices in Atlanta, New York and Chicago along with a national accounts team to sell and service major cable television affiliates in the eastern portion of the U.S. We created 3/4 of the programming premium service sales from 2/3rds of our basic subscriber universe while I was at Walt Disney Company.
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Executive DirectorCable Television Marketing Society 1982 - 1984Atlanta, GaStarted up the society's first full-time offices with a staff of three We produced very successful national conferences and track session days before major cable television industry events. Personally created a national marketing awards program that is still one of the cornerstones of the ongoing organization. Also, made a significant amount of profit on activities through product improvements and better marketing of the society's products.
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Vp Cable MarketingThe Weather Channel 1981 - 1982Atlanta, GaI was responsible for launching The Weather Channel to the largest number of subscribers in history, at the time, with only five months of experience in the cable television business. The Weather Channel was owned by the same company, Landmark Communications that had owned the newspaper I had managed for the prior three years in Southern California.
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Vp And PublisherCalifornian Publishing Company 1978 - 1982El Cajon, CaTurned around a suburban afternoon daily newspaper that had been languishing for many years before I arrived. Circulation tripled, advertising quadrupled, a pressman's union voted to de-certify by a 3-1 margin and profitability was achieved after 16 years of losses. The newspaper won many state and regional awards for reporting and I also oversaw a commercial leasing division for surplus space in our five-acre office complex.
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Vp And PublisherLeesburg Commercial 1975 - 1978Leesburg, FlTurned around a struggling suburban afternoon daily newspaper, trebling revenues, doubling circulation and created an outside printing division to aid in financing product improvements necessary to fuel the newspaper's improved operating results. Also critical in our success was the launch of a total market coverage vehicle that helped us to compete effectively against our large metro competitor. The newspaper was owned by the New York Times Company and I was recruited to CA for a larger turnaround opportunity with Landmark Communications.
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General ManagerSebring News 1973 - 1975Sebring, FlManaged a very successful 9,000 circulation weekly newspaper and outside printing operation in a small central Florida town. This experience taught me a lot about news writing, ad sales, sales management, production processes and circulation management. The newspaper was owned by the New York Times Company and I learned a lot about accounting and long-range planning.
Dean Waite Skills
Dean Waite Education Details
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Journalism, Economics, English
Frequently Asked Questions about Dean Waite
What company does Dean Waite work for?
Dean Waite works for Soundings Trade Only
What is Dean Waite's role at the current company?
Dean Waite's current role is Publisher at Soundings Trade Only.
What is Dean Waite's email address?
Dean Waite's email address is ma****@****aol.com
What is Dean Waite's direct phone number?
Dean Waite's direct phone number is +195464*****
What schools did Dean Waite attend?
Dean Waite attended University Of Florida.
What are some of Dean Waite's interests?
Dean Waite has interest in Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Fishing, Home Decoration, Health, Photograph, Cooking.
What skills is Dean Waite known for?
Dean Waite has skills like Event Management, Advertising, Boat, Online Advertising, New Business Development, Publishing, Yachting, Sales, Marketing Strategy, Boating, Marketing Communications, Social Media.
Who are Dean Waite's colleagues?
Dean Waite's colleagues are Gary Reich.
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Dean Waite
Los Angeles, Ca7aol.com, gmail.com, yahoo.com, hotmail.com, onlymail.com, yahoo.com, gmail.com4 +132366XXXXX
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