• Lead a seven-member team to drive all marketing sales and catering efforts for a 350-room full service lifestyle property with 20,000 sq. feet of meeting and event space.• Oversee sales & marketing performance for citywide conventions, business travel, entertainment, filming and production, OTA, and retail direct channels and segments.• Manage a $1.2M annual marketing budget, monitoring expenses from across all rooms, catering and food and beverage verticals.• Establish strategic partnerships with OTA partners, achieving over 160% RGI Index and over $3.2M GOP in 2020 Covid marketplace.• Secured a CA contract worth over $4.2M with medical professionals, which allowed the hotel to remain open and operational in 2020.• "Immerse yourself in the story of LA's most instagrammable hotel"

• Led sales and revenue management and reservations and catering segments for a 209-room full-service property.• Increased email database from 10K to 25K, crafting “Inner Circle” loyalty program, and launching exclusive marketing offers, producing over $8.5M in web direct sales since 2013 based on PPC, SEO, and marketing efforts.• Consistently surpassed all revenue goal metrics, averaging 8-10% in room revenue, 3% in RevPAR, and 3-5% in food and beverages.• Drove PPC and eMarketing efforts, producing 7-15:1 ROI based on seasonality.• Established “Inner Circle” loyalty program in 2017, growing membership to 17K members in 2018.• Oversaw a team of eight sales to drive full SEM campaigns, comprehensive OTA marketing initiatives, and business travel advertising to increase brand’s visibility for hotel and WEST restaurant.• Managed brand relaunch and hotel repositioning in relation to $2.5M room enhancement project in 2016.• Managed PR efforts to support brand relaunch and hotel renovation, gratuity free food and beverage model, and Uber services at hotel.• Designed all marketing initiatives and assets with a focus on user-friendly new service culture to position brand as "the unique alternative to the formula hotel experience" and creating and executing “We are NOT Square” positioning and internal branding culture.• Established a conversion-centric digital marketing strategy following brand refresh vision to drive direct and online reservations.

• Directed an eight-member team for a 203-room full service property with 13,000 sq. feet of meeting space.• Designed vertical-specific marketing initiatives based on target audiences, achieving over 136% YOY room revenue growth ($136K) and over 142% YOY catering revenue growth ($212K).

• Drove sales and revenue management, reservations, and catering for a 267-room full service property with 22,000 sq. feet of meeting space.• Implemented all web direct marketing and promotions, including catering and group referral programs and hotel credits, increasing web direct revenues in Q3 by 142%+ ($79K).• Used omni-channel marketing strategy, achieving over 127% YOY occupancy growth, equivalent to $210K YOY increase in room revenue.

• Led repositioning of The Holiday Inn Costa Mesa to The Hotel Hanford, a 230-room 4-star full service property with 8000 sq. of meeting facilities, driving conversion, CRS implementation, website creation, and brand identity development.• Achieved over 100% RevPAR and Occ index in all hotels YTD while producing over 100% RevPAR/Occ and 120% ADR in one property during and post-recession.

• Increased consumer direct channel over 10% in Year one with ADR increase of over $30.• Exceeded 2005 revenue goal by $1.1M and 2006 revenue goal by approximately $1M.• Increased ADR year over year by 11% and total revenue by over $2.1M.• Directed and coordinated advertising program of print, TV, and internet with a $1M budget.• Led sales and marketing efforts for a 285-room villa on The Kapalua Resort, including group, wholesale, FIT, and Asia markets.• Introduced and executed a new brand standard with a focus on luxury lifestyle, partnering with Ritz Carlton Kapalua.• Collaborated with general manager to develop sales and marketing plans that addressed shifting of market segments from travel agencies to a more consumer-direct model, resulting in a 620% increase in direct revenues.