Megan D. Email & Phone Number

Scottsdale, Az, Us

• Lead strategy and team for digital communications, overseeing marketing communications (customer & field), internal communications, email/SMS marketing, social media, product launches, and events communications.• Develop, implement, and measure integrated marketing communications strategies to enhance brand awareness, drive sales, and support business growth.

Mesa, Arizona, Us

Directly responsible for integrated marketing campaigns including web development, paid advertising (PPC, display), SEO/SEM, social media management, email marketing, content marketing, and brand marketing & PR.

Lehi, Utah, Us

Oversee strategy and operations for the brand communications team, including social media, marketing communications (customer and field), content marketing, email/SMS marketing, public relations/earned media, issues/emergency communications, product launches and promotions, and events communications. Responsible for the oversight and development of all communication content, copywriting, and channels. Develop and implement integrated marketing communications strategies to enhance brand awareness, sales, and drive business growth. Write, review, and approve all creative and marcomms copywriting. Lead a team of 5 full-time remote employees.

Chandler, Arizona, Us

Oversaw the brand and digital marketing department. Developed and implemented strategic content, brand and digital marketing functions supporting national and local marketing initiatives. Hired, recruited, and managed 8 full-time employee positions and several contract positions to support integrated marketing campaigns including public relations, marketing communications, creative (including copywriting, video, podcasts, and design), social media, content marketing, email marketing, paid advertising, organic SEO, and web development. Managed digital marketing agency and paid advertising including display, search, and social media ads. Developed in-house processes and marketing project management structure to support more than 50 active projects monthly across more than 27 and growing national program locations across the U.S. Operated as the project director, regularly interfacing with internal clients and leading meetings to ensure ongoing communication and budget optimization. Oversaw corporate foundation operations, fundraising, and staff.• Managed $3.5M+ annual marketing budget for the company's in-house marketing support function.• Led marketing and digital reporting/analytics partnering with the strategy team.• Launched digital marketing campaigns, including email marketing, paid ads PPC/social, SEO/SEM, and content/website.• Directed all brand creative initiatives, including video, traditional and digital design, and podcasts.• Developed annual editorial calendar in line with trending topics and SEO-optimized content, oversee all content for brand and tone of voice alignment.• Developed integrated marketing campaigns including earned media coverage, weekly subscriber e-newsletter, weekly blog, daily social media, infographics, etc.• Directed website development, including optimization of landing pages for funnel conversion activities.• Oversaw email marketing and automation strategy and implementation of Salesforce Marketing Cloud.

Mesa, Az, Us

Assess, build, and maintain an in-house marketing agency to support HJR Global in addition to its sister companies. Agency functions include marketing communications, digital marketing, creative services, public relations, crisis/issues communications, community relations, and more. Oversee corporate foundation operations, fundraising, and staff. • Transformed and created robust marketing strategies that supported HJR Global and its multiple subsidiary companies. • Optimized decades of experience to develop creative services, digital marketing, public relations, issues communication, community relations, and reputation marketing strategies that created a visual brand identity and established a consistent and compelling message. • Account/Project Manager who regularly interfaced with clients and directed client status meetings to ensure ongoing communication and budget optimization.• Designed innovative go-to-market plans for new markets, products and services, and company launches.• Launched key digital marketing campaigns, including email marketing, Google Business, SEO/SEM, lead funnels, and content/ website development.• Headed corporate foundation operations, communications, fundraising, annual reporting, and staff.

Gilbert, Az, Us

Responsible for overseeing staff, budget, and strategy focused on corporate communications, crisis/issues management and communications, media relations, publicity, employee communications, social media, and community relations. Oversee corporate foundation operations, fundraising, and staff. Prior roles at the company included public relations senior manager, marketing communications manager, and international marketing supervisor.• Aligned a team of 15; directed the programming and budgeting for global marketing communications, publicity, media and community relations, crisis and issue management, and executive engagement. • Led all publicity strategies and media outreach programming, including the first-ever online newsroom and proactive annual media strategy.• Restructured departments and implemented initiatives that maximized efficiencies, including centralizing social media and communications teams.• Launched an internal campaign that drove business goals, including company meetings and employee programming.• Developed a food rescue and charity donation program that garnered $6M in product donations.• Created internal communications program tailored to Human Resource topics and driving executive visibility.• Directed the annual corporate award and recognition program securing 12 awards in one year.• Generated 2M+ impressions and 11K unique purchases per month through the effective direction of a centralized social media team.• Directed a team of eight full-time staff and various contractors, including sales and marketing communications and editorial teams, project coordinators, creative writers, and editors. • Oversaw B2C and B2B communications content across the website, blog, email, and social media.• Implemented SEO/SEM-optimized content on the company website and redesigned the blog, which led to an overall increase in organic searches.

Phoenix, Az, Us

Responsible for organizational management, oversight, and supervision of a multi-person team (3 full-time staff, seasonal interns, and collaborative/contract partners), in addition to strategic management of clients and account services. Developed multiple marketing programs customized to each client and their industry. Managed media relations and activities on behalf of clients and the agency. Implemented client management system for hours reporting and billing efficiencies. Developed new business strategies and outreach proposals. Recruited, trained, and mentored agency staff. • Supervised a multi-functional integrated marketing team and led the strategic coordination of client and account services and business development opportunities. • Executed innovative plans and daily account activities that built brand awareness, including campaign strategy and execution, media relations and publicity, digital media, SEO/SEM, paid ads, direct mail, event planning, copywriting, c-suite communications, influencer development/outreach, and awards management.• Defined scope of activities that encompassed strategic planning, initiative and program development, counsel, and creative direction on multiple agency accounts.

Phoenix, Arizona, Us

Responsible for managing strategy and execution of crisis communication, public relations, executive communication, internal communications, campaigns, and events. Company spokesperson for grand openings and other media inquiries. Executive visibility, including CEO blog. Managing editor and lead writer for monthly print newsletter. Lead cross-collaborative teams. Recruit and manage staff. • Aligned staff operations through clear job descriptions, recruiting techniques, and initial and ongoing training initiatives. • Chief Editor and Lead Writer for the "Inside Scoop" an internal monthly employee publication.• Designed a formal communication function that included best practices, programs, policies, and procedures.• Launched a company brand platform, vision, and business goals.• Cross-collaborated with Marketing and HR teams to implement corporate social media marketing strategy and content.

Phoenix, Arizona, Us

Enterprise-wide communication program development and consultation. Develop and manage communication programs and campaigns including business strategy and initiatives, executive visibility, leadership communication and events, employee ambassador program, communication impact/measurement, and employee feedback mechanisms. Lead cross-collaborative teams. Recruit and manage pipeline talent. Represent the corporate communications function during annual business planning, budgeting, and benchmarking process. • Advanced enterprise-wide communications strategies and deliverables that connected and engaged 6,500+ employees in business strategies and objectives• Partnered with the Media team to head tabletop and SOP planning for internal crisis communication.• Introduced an internal c-suite visibility program including a CEO blog, monthly executive breakfasts, executive speeches, and presentations.• Promoted the company brand through an employee advocacy program and ambassador training sessions.• Initiated an internal strategy for a new company brand and advertising campaign launch.

Phoenix, Az, Us

Responsible for the development and management of enterprise-wide communication strategy, campaigns, and deliverables to connect and engage over 20,000 global employees to the company, business strategy, and initiatives. Implemented new communication vehicles that increased communication effectiveness and maintainedcompany brand Managed redesign of HR website to increase usability Developed and managed content for internal HR website, and program and event promotion websites Lead writer and editor for monthly newsletter publication Conducted research and analysis for communications campaigns and program development Redesigned department procedure manuals Managed publication process for enterprise wide employee handbook Managed monthly department satisfaction assessment including survey development and analysis Manage redesign internal documents, forms and brochures

Responsible for external and internal marketing and communications deliverables to build the company’s brand, promote its products and services, and cultivate employee engagement. Managed redesign of corporate branding and sales collateral Managed external website development and content Developed and implemented employee engagement program Managed monthly employee pride events Lead writer and editor for monthly internal newsletter Managed market research in current and new markets Developed and implemented direct mail and advertising campaigns Managed yellow page directory advertisements Maintained media lists, press releases, and external media relationships Organized and managed tradeshow participation

Chandler, Arizona, Us

Responsible for managing enterprise wide marketing deliverables that promoted the company and its automotive products. Recruited, trained and supervised direct report Managed creation and publication of internet content for 13 automotive centers Managed and maintained internet inventory content on third party websites Completed corporate photography requests as needed Assisted in managing content and design of external websites

Certificate, Digital Marketing

Bsb, Business/Corporate Communications

Aas, Internet/Intranet Web Development