Deana Goldasich has built content strategies for multi-billion dollar high-tech organizations and high-profile clients in software, engineering, government and healthcare. Today, Deana’s focus and expertise is in audience-focused Content Marketing – empowering clients to educate and influence customers through information, thought leadership and problem solving.Deana founded Well Planned Web in 2009 to help “trailblazing” businesses with audience-centric content, lead generation, lead nurturing, content marketing, content strategy and strategic distribution. “We work best with clients who are true thought leaders in their space,” says Goldasich. “We help them build aggressive content plans that generate clout, engagement and…ultimately…close new business.”Well Planned Web has grown rapidly in recent years — with clients that include national B2B organizations or B2C companies with complex sales cycles of six months or longer.Deana has been a featured speaker for several years at MarketingProfs B2B Forum, Content Marketing World, Digital Summit, DigiMarCom, American Marketing Association and the National Speakers Association.Prior to Well Planned Web, Deana served as Director of HSN.com—the e-commerce arm of the Home Shopping Network. Deana led the company’s aggressive marketing and content strategies for merchandising campaigns, celebrity showcase events, storefront launches, video on demand, and interactive shopping guides. Before HSN, Deana was a consultant with Sapient Corporation, specializing in User Experience (UX) and Content Strategy. Her clients included American Cancer Society, Kodak, Conoco, Land's End, Wine.com, Janus and the Texas Department of Criminal Justice.Specialties:- Content Marketing - Lead Generation- Lead Nurturing- Demand Generation- Account Based Marketing- Sales 1-to-1 Communication and Scaled Marketing- Marketing Automation- Sales Enablement Content- Blogging, White Papers, Case Studies, Online Presentations, Video Presentations- Social media and Social distribution- Consulting, Speaking, Educating
Listed skills include Online Marketing, Social Media Marketing, Content Strategy, Digital Marketing, and 34 others.