Deana Graffeo Weeks Email and Phone Number
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I'm a creative and versatile marketing and communications pro with 20+ years of experience developing and managing highly successful programs for leading-edge tech/SaaS companies, digital media companies and consumer brands. Prior to starting my own marketing agency, Alchemy Media LLC, dedicated to growing startups, I was the Director of Marketing & Communications at MuseAmi, the music technology startup behind the popular Hook'd social music app.My experience includes more than three years with AOL and two years with Vivendi Universal's digital media division. In addition to my consulting work, I served as the Director of Corporate Marketing & Communications for The Orchard, where I helped raise the company’s public profile by more than 65% over the previous year through strategic campaigns with partners such as Nokia, MySpace and Spotify. I also helped to launch the online marketing division for Shore Fire Media, where I managed the online campaign for Herbie Hancock's Grammy Award-winning album, "River: The Joni Letters." With a combination of in-house and agency experience, I have also spearheaded strategic campaigns for The History Channel, Barilla Pasta, and Microsoft, as well as legendary live music company Knitting Factory Entertainment. In my spare time, I help operate Endmusik Productions, an electronic music label I co-founded in 2007, and Totalmusik, an analog equipment and sample library company.Specialties: Superior written and verbal communications • Excellent client/agency, vendor and staff management • Demonstrated media relations (traditional and digital) • Strong social media strategy and marketing • Extensive knowledge of tech, entertainment, lifestyle, consumer products and education sectors • Sound consulting and decision-making • Solid strategic planning • Remarkable ability to work on multiple projects under tight deadlines • Outstanding budget development and negotiation
Alchemy Media
View- Website:
- alchemymedia.co
- Employees:
- 3
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Alchemy MediaPrinceton, Nj, Us
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Co-Founder And PresidentAlchemy Media Aug 2015 - PresentHightstown, Nj, UsAlchemy Media is a content marketing and communications agency dedicated to serving the strategic and creative needs of startups and shifting businesses. Services include marketing strategy, content, demand marketing/lead generation, social media, email marketing, advertising and paid media, PR/communications, graphic design, web design & development, SEO, sales enablement, events. Clients trust Alchemy Media to be their go-to marketing department, from ideation to execution and beyond. Currently serving clients in: Data & Analytics, Cybersecurity and Digital Infrastructure (through our partners at Rosie Labs), eCommerce, Media, and Non-Profit.
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Account Lead, Brand Strategist, And Head Of CommunicationsCorecentrica Feb 2024 - PresentSpringfield, New Hampshire, Us -
Member Board Of DirectorsGreater Princeton Youth Orchestra Sep 2022 - PresentPrinceton, New Jersey, Us -
Executive MemberShe Runs It Jun 2023 - PresentNew York, Ny, Us -
Founding MemberTech Ladies® Oct 2019 - PresentNew York, New York, Us -
Vice President, Content & Communications StrategyRosie Labs, Llc Sep 2020 - Apr 2024New York, Ny, UsContent/copy and communications strategy and execution. Partners include:Algorand, Outlander VC, PolySwarm, eShotLabs, Quali, SnapAttack, and Takwin, and more. -
Director Of MarketingCopilot.Cx Aug 2019 - Apr 2020New York, Ny, UsLed marketing efforts on behalf of Copilot, an automated customer experience platform for IoT and consumer electronics companies. -
Demand Marketing (Covance)The Creative Group Mar 2019 - Aug 2019Crawley, West Sussex, Gb -
Director Of Marketing And CommunicationsAmerican Association Of Advertising Agencies Sep 2016 - Nov 2018New York, Ny, UsOversaw marketing and communications for leading advertising agency trade association, including email marketing, social media, web content, event marketing, and member engagement. Provided marketing direction and support for programs including MAIP (Multicultural Advertising Intern Program), The Face of Talent, 4A's Accelerate and Transformation, StratFest, The Jay Chiat Awards, Talent@2030, MPF, 4A's Decision, the 4A's Foundation, and the 4A's 100th Anniversary, and more. • Successful implementation of 4A’s Partner Awards, developing and executing strategy to exceed entry goals and budgets by 10%• Oversaw the 4A's Agency Communications Committee, spearheading the successful marketing direction and programming management of 4A’s Agency Communications Summit 2018, achieving attendance 35% above targeted goal• Developed strategic media relations with key trade outlets, securing $1M annually in in-kind media value• Managed Email & Social Media Manager as well as Web Properties Manager• Created compelling content, including web copy, collateral, digital banner & print ads, executives letters, speeches and scripts -
Director Of Marketing & CommunicationsMuseami, Inc. Feb 2014 - Aug 2015Princeton, New Jersey, UsOversaw marketing, cross-platform advertising, public relations, and partnerships for innovative music technology startup and mobile app developer • Established and managed go-to-market strategies for popular social music apps Hook’d, which achieved over 1 million installs in just one year post-launch• Managed all day-to-day creative, media buying, and PR agency activity, ensuring consistency of brand and business goals, and overall program efficacy - building month-over-month user awareness, increasing organic adoption to near 75%, driving engagement to over 25% MAU, and reducing churn to below 30% • Optimized paid media spend through constant testing of various digital ad networks, including YouTube, AdMob, Facebook, Twitter, AdColony, and Spotify; as well as tested audience targeting, re-marketing, and creative/messaging; ultimately achieving an average sub-$2 CPI on non-incentivized networks• Directed creative initiatives, and oversaw a multi-million dollar marketing budget relating to all paid, earned, and owned media, including successful artist campaigns, contests, influencer and VIP-user programs, and sponsored events at SXSW and Isle of MTV (Malta)• Developed and directed KPI reporting process, relying on third-party and internal tools, to improve understanding of performance and communication of ROI• Managed relationship with Viacom International Media Networks through a successful broadcast media partnership with top MTV Europe properties, effectively launching Hook’d throughout Europe and delivering over 9.4 million impression in the first month -
Sr. Product Marketing/Marketing Communications ManagerInfragistics Sep 2011 - Nov 2013Cranbury, Nj, UsDirected and created high-impact, benefit-driven, enterprise-level communications for leading UX, Design, and Development Software company• Developed and executed overall product marketing plans 100% on time and on budget• Increased product awareness and engagement through lead generation and nurturing campaigns, and improved product downloads through delivery of collateral with compelling copy with clear, meaningful calls to action• Managed skilled team of Product Marketing Managers, Associate Manager, and Email Marketing Analyst, as well as external PR firm -
Marketing, Pr, And Digital Strategy Consultant (Music & Technology)Various Aug 2007 - Sep 2011Corporate and marketing communications, media relations and social media marketing for music clients, consumer products and emerging technology businesses. Writing services include the development of press releases, executive bios, company backgrounders, presentations, sales collateral and sales sheets, creative marketing brochures and materials, web content, blog editorial and more.Clients included Shore Fire Media (Herbie Hancock), The Catalyst Group (The Roots, JamNow.com), PhonePhix, Lionear, The Fletchers, Trylon SMR, Michael C. Fina, Jango.com and more.
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Director, Corporate Marketing And CommunicationsThe Orchard May 2008 - Oct 2008New York, Ny, UsSuccessfully developed, presented, and implemented first formal, board-approved communications messaging and strategy plan for newly public leading global digital music and video media distribution company• Enhanced overall media, industry, and investor community awareness of products, services, partnerships and developments by over 69% through constant media engagement• Spearheaded high-visibility communications initiatives with partners including Nokia, MySpace, Verizon Wireless, Spotify, and others, securing coverage from outlets including NY Times, Wired, MediaWeek, AdAge, MediaPost, San Francisco Chronicle, Fortune, etc.• Administered all internal communications, public relations, branding, sales collateral, web content, and advertising for project-based and corporate initiatives -
Sr. Account ExecutiveEdelman - Matter Apr 2006 - May 2007New York, Ny, UsOversaw entertainment marketing and public relations programs for clients including The History Channel, Barilla Pasta, GlaxoSmithKline, and Knitting Factory Entertainment, supervising up to six junior staff members on accounts• Negotiated celebrity endorsements, spokespersons and charitable partnership with America’s Second Harvest for Barilla’s online celebrity cookbook, and coordinated launch editors luncheon, resulting in over $200,000 in donations to ASH and millions of media impressions• Successfully brokered strategic relationships and sponsorship sales on behalf of Knitting Factory Entertainment, including deals with AOL, Real Networks, Napster, and MTV for new digital services initiative • Managed budget for History Channel Save Our History program, negotiated spokesperson and coordinated event planning and execution in 20 major markets, increasing media coverage for philanthropic history education program by over 25% -
Manager, Corporate CommunicationsAol Dec 2002 - Apr 2006New York, Ny, UsManaged public relations and corporate communications for leading AOL Entertainment (AOL Radio, AOL Music and AOL Games) programming, products and services• Successfully developed, delivered, supported, and managed unique, results-driven campaigns for popular platforms and franchises including AOL Music On Demand (Time Warner Cable) and the AOL Music Now services; Network Live joint venture; and AOL Music Live and the Emmy Award-winning Live 8 events • Garnered regular coverage from outlets including NY Times, AdAge, Brandweek, MediaPost, WSJ, CNN, Entertainment Tonight, Radio & Records, FMQB, Billboard and Billboard Airplay Monitor, Game Informer, etc. -
Public Relations ManagerVivendi Universal Net Usa Mar 2000 - Oct 2002Paris, FrManaged public relations on behalf of leading online destinations GetMusic, RollingStone.com, MP3.com and Emusic, as well as properties MP4.com, The Flipside Network (Uproar, iWin and Virtual Vegas), Education.com, Moviso and TruSonic. • Developed and distributed consumer and corporate-based press communications, as well as plans and creative collateral materials. Secured press placement and coordinated executive interviews in national and local press outlets. • Negotiated service contracts and assisted with budget establishment and invoicing. • Organized and managed corporate events for NY-based staff. Managed two Public Relations department interns; interfaced with Vivendi Universal corporate offices and international PR agency.• Secured client speaking opportunities at leading media trade conferences and developed executive briefings and speaking points.
Deana Graffeo Weeks Skills
Deana Graffeo Weeks Education Details
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New York UniversityMusic Business
Frequently Asked Questions about Deana Graffeo Weeks
What company does Deana Graffeo Weeks work for?
Deana Graffeo Weeks works for Alchemy Media
What is Deana Graffeo Weeks's role at the current company?
Deana Graffeo Weeks's current role is Marketing Alchemist | Storycrafter for Startups in Tech/SaaS, AI, Web3, Music, eCommerce, Cybersecurity, Advertising, and Media.
What is Deana Graffeo Weeks's email address?
Deana Graffeo Weeks's email address is de****@****mac.com
What is Deana Graffeo Weeks's direct phone number?
Deana Graffeo Weeks's direct phone number is +191737*****
What schools did Deana Graffeo Weeks attend?
Deana Graffeo Weeks attended New York University.
What skills is Deana Graffeo Weeks known for?
Deana Graffeo Weeks has skills like Digital Media, Social Media Marketing, Marketing, Online Marketing, Media Relations, Digital Marketing, Social Media, Digital Strategy, Marketing Communications, Strategy, Email Marketing, Public Relations.
Who are Deana Graffeo Weeks's colleagues?
Deana Graffeo Weeks's colleagues are Anna Zarpellon.
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