Deana Graffeo Weeks Email & Phone Number

Princeton, NJ, US

Hightstown, NJ, US

Alchemy Media is a content marketing and communications agency dedicated to serving the strategic and creative needs of startups and shifting businesses. Services include marketing strategy, content, demand marketing/lead generation, social media, email marketing, advertising and paid media, PR/communications, graphic design, web design & development, SEO.

Springfield, New Hampshire, US

Princeton, New Jersey, US

New York, NY, US

New York, New York, US

New York, NY, US

Content/copy and communications strategy and execution. Partners include:Algorand, Outlander VC, PolySwarm, eShotLabs, Quali, SnapAttack, and Takwin, and more.

New York, NY, US

Led marketing efforts on behalf of Copilot, an automated customer experience platform for IoT and consumer electronics companies.

Crawley, West Sussex, GB

New York, NY, US

• Oversaw marketing and communications for leading advertising agency trade association, including email marketing, social media, web content, event marketing, and member engagement. Provided marketing direction and.
• Successful implementation of 4A’s Partner Awards, developing and executing strategy to exceed entry goals and budgets by 10%
• Oversaw the 4A's Agency Communications Committee, spearheading the successful marketing direction and programming management of 4A’s Agency Communications Summit 2018, achieving attendance 35% above targeted goal
• Developed strategic media relations with key trade outlets, securing $1M annually in in-kind media value
• Managed Email & Social Media Manager as well as Web Properties Manager
• Created compelling content, including web copy, collateral, digital banner & print ads, executives letters, speeches and scripts

Princeton, New Jersey, US

• Oversaw marketing, cross-platform advertising, public relations, and partnerships for innovative music technology startup and mobile app developer
• Established and managed go-to-market strategies for popular social music apps Hook’d, which achieved over 1 million installs in just one year post-launch
• Managed all day-to-day creative, media buying, and PR agency activity, ensuring consistency of brand and business goals, and overall program efficacy - building month-over-month user awareness, increasing organic.
• Optimized paid media spend through constant testing of various digital ad networks, including YouTube, AdMob, Facebook, Twitter, AdColony, and Spotify; as well as tested audience targeting, re-marketing, and.
• Directed creative initiatives, and oversaw a multi-million dollar marketing budget relating to all paid, earned, and owned media, including successful artist campaigns, contests, influencer and VIP-user programs, and.
• Developed and directed KPI reporting process, relying on third-party and internal tools, to improve understanding of performance and communication of ROI

Cranbury, NJ, US

• Directed and created high-impact, benefit-driven, enterprise-level communications for leading UX, Design, and Development Software company
• Developed and executed overall product marketing plans 100% on time and on budget
• Increased product awareness and engagement through lead generation and nurturing campaigns, and improved product downloads through delivery of collateral with compelling copy with clear, meaningful calls to action
• Managed skilled team of Product Marketing Managers, Associate Manager, and Email Marketing Analyst, as well as external PR firm

Corporate and marketing communications, media relations and social media marketing for music clients, consumer products and emerging technology businesses. Writing services include the development of press releases, executive bios, company backgrounders, presentations, sales collateral and sales sheets, creative marketing brochures and materials, web.

New York, NY, US

• Successfully developed, presented, and implemented first formal, board-approved communications messaging and strategy plan for newly public leading global digital music and video media distribution company
• Enhanced overall media, industry, and investor community awareness of products, services, partnerships and developments by over 69% through constant media engagement
• Spearheaded high-visibility communications initiatives with partners including Nokia, MySpace, Verizon Wireless, Spotify, and others, securing coverage from outlets including NY Times, Wired, MediaWeek, AdAge.
• Administered all internal communications, public relations, branding, sales collateral, web content, and advertising for project-based and corporate initiatives

New York, NY, US

• Oversaw entertainment marketing and public relations programs for clients including The History Channel, Barilla Pasta, GlaxoSmithKline, and Knitting Factory Entertainment, supervising up to six junior staff members on.
• Negotiated celebrity endorsements, spokespersons and charitable partnership with America’s Second Harvest for Barilla’s online celebrity cookbook, and coordinated launch editors luncheon, resulting in over $200,000 in.
• Successfully brokered strategic relationships and sponsorship sales on behalf of Knitting Factory Entertainment, including deals with AOL, Real Networks, Napster, and MTV for new digital services initiative
• Managed budget for History Channel Save Our History program, negotiated spokesperson and coordinated event planning and execution in 20 major markets, increasing media coverage for philanthropic history education.

New York, NY, US

• Managed public relations and corporate communications for leading AOL Entertainment (AOL Radio, AOL Music and AOL Games) programming, products and services
• Successfully developed, delivered, supported, and managed unique, results-driven campaigns for popular platforms and franchises including AOL Music On Demand (Time Warner Cable) and the AOL Music Now services; Network.
• Garnered regular coverage from outlets including NY Times, AdAge, Brandweek, MediaPost, WSJ, CNN, Entertainment Tonight, Radio & Records, FMQB, Billboard and Billboard Airplay Monitor, Game Informer, etc.

Paris, FR

• Managed public relations on behalf of leading online destinations GetMusic, RollingStone.com, MP3.com and Emusic, as well as properties MP4.com, The Flipside Network (Uproar, iWin and Virtual Vegas), Education.com.
• Developed and distributed consumer and corporate-based press communications, as well as plans and creative collateral materials. Secured press placement and coordinated executive interviews in national and local press.
• Negotiated service contracts and assisted with budget establishment and invoicing.
• Organized and managed corporate events for NY-based staff. Managed two Public Relations department interns; interfaced with Vivendi Universal corporate offices and international PR agency.
• Secured client speaking opportunities at leading media trade conferences and developed executive briefings and speaking points.