Research and create innovative content such as guidelines and best practices for consumer products / ingredients across digital and print ads like blogs, catalogs, e-commerce, email blasts, magazines, posters, PR promos, and social media, Draft comprehendible yet detailed descriptions, summaries, and comparables based upon statistical and numerical data from healthcare industry leaders, authorities, and competitors. Create relatable narratives through testimonials and finding relevant, diverse lifestyle images on approved platforms such as Canva, iStock, and Shutterstock.- Conduct research regarding new topics and trends to elevate company brand;- Employ various writing styles to present authoritative materials to large target audiences - B2B & B2C;- Implement new marketing strategies based upon evidence from successful businesses and industry leaders;- Ensure design scheme / element consistency across graphics, logos, images, banners, websites, and other digital mediums / deliverables using Adobe Suite, Photoshop, Microsoft Suite, PowerPoint, etc.;- Rewrote 200-page 2022-2023 Disposable Medical Product Catalog on Hygiene, Dental & Oral Care, Supplies & Accessories, Creams & Ointments, Personal Care, Skin Care, Nail Care & Hair Care, Cleansing & Self-Care, Shampoo, Conditioner & Body Wash, Deodorants & Fragrances, Powders, & Sprays, Towelettes & Wipes, Grooming & Shaving, PPE & Apparel, Applicators & Instruments, Tattoo Care, and Sports & Athletic Products;

Weekends:Green Compass Global, Molesworth Enterprise Inc., Talent Inc. | 2019 – PresentAdvocate for health & business-related content. Promote projects for independent contractors and business owners: listed under current resume.- Format design layouts / templates: fonts, headers, logos, images, et. al. across digital platforms;- Write & promote: authors, articles, blogs, & products that promote value of self-advocation, athletics / sports leaders & participants, beauty & positivity, health & wellness, fitness &textiles, manufacturing components, protocols & procedures via evidence-based research, search engines, encyclopedias, and interviews.- Translate findings on trending topics to gain new and advanced insights into products and services for companies like Apex Mills, Howe Corp., Keystone Electronics, Knickerbocker Roofing, and Pioneer Plastics; - Optimize digital content for target audiences through SEO, backlinking, and keyword strategies;- Asses, brief, and report on data for future in-field studies and business transactions;- Training with DOP on Canon’s Rebel T7i to capture crisp, small details and professional lighting with 24.1 – megapixel for sharp shots and images. 18-55mm lens adjustments ideal for wide-angle pictures or portraits photos;Please message me directly to receive my updated resume and a link to my personal portfolio. References are available upon request;

PM, HEAD OF AL’CARTE EMAIL MKTG, INTERNAL BRAND STRATEGIST – RPMThomas Marketing & Publishing | 2015 - 2018Targeted personas and nurtured leads to promote various B2B products and services. Coordinated production of content, design, SEO, CRO testing, and web development.- Strategized and executed lead generation programs for 55+ digital campaigns simultaneously;- Conducted research for 100 + companies in consumer products, retail and services for: in store design & display with emphasis on special events / - holidays, sports memorabilia & house décor, food & beverage, supermarket displays, technology & electronics in everyday items, health & safety standards – OSHA, FEMA, CDC, etc., - and STEM EDC.;- Developed new content for diverse clientele: articles, posts, infographics, charts, surveys, and forms across multiple media channels;- Advised 75+ clients on campaign releases based on relevant industry timing, dates, holidays, schedules to support mission of “U.S.A.” made products, businesses and services;- Evolved internal brand campaigns to achieve department KPIs; Vet existing data for revenue growth and ROI;- Created and presented tutorial on social media – Facebook, Instagram, LinkedIn, Twitter - and software platforms to new users;

Transitioned from external Client Marketing to internal Brand Marketing.Contributes to and works closely with a team of Brand and PR experts to execute initiatives on behalf of Thomas to grow exposure. Utilizes skills in email marketing, content writing, social media, and project management, acting as an instrumental part of successful execution of ever-evolving campaigns.Executes digital marketing ingenuities including email outreach campaigns, landing page design, content development & promotion, social media posting, and more in conjunction with the Brand and PR team to meet target marketing goals.Conducts special projects and research across varied industries, associations, trade shows, etc. to aid in development of new marketing pushes. Works in concert with Executive Management Product Development, Sales, Demand Generation, and Channel Marketing to support development of new marketing efforts for company platform, products, and services.Tracks performance of marketing initiatives accounts and communicate findings on a weekly basis: pulls reports from HubSpot and SalesForce. Communicates with team members to provide performance updates. Inputs best practices for overall progression and improvements.

Managed monthly email marketing programs/campaigns for fluctuating 5-25 unique clients, confirming projects satisfied customer requirements with strict deadlines.Produced campaigns in B2B market to increase client visibility, brand recognition, customer retention, and website traffic.Performed tasks associated with email production - database maintenance, content writing, Q/A, deployment, and reporting.Monitored, managed, and communicated project status to internal and external stakeholders as the main point of contact.Increased open rates, backlinking, product, and webpage visits through Hootsuite, FB, LI, Twitter, and email management software such as HubSpot, MailChimp, MyEmma.

Executed content writing and project management responsibilities, primarily for SM accounts, blog writing, and promotion.Collaborated with clients and internal production teams to create appropriate digital media solution strategies like SEO, SEM, content marketing, lead nurturing, and persona targeting.Discovered project requirements, determined applicable solutions; conveyed direction/action items/KPIs to clients.Provided direction to client to guide creation and placement of content during project's implementation phase.Monitored, managed, and communicated project status to internal and external stakeholders (clients and sales reps) at defined intervals and upon request; ensured projects satisfied customer requirements within assigned deadlines.Researched and developed content ideas, best strategies/implementation plans; edited blog and post material from internal and external writers; wrote original content for SM sites and blogs on behalf of designated companies. Stayed abreast of the most up to date digital media solution techniques, goals, and quality standards; defined and refined digital media project management procedures, tools, and policies.

ACCOUNT EXECUTIVE; BLOG WRITER & IMAGE EDITOR – SPECIAL PROJECTS; PHOTOGRAPHER & SOCIAL MEDIA CAPTIONS – FACEBOOK, LINKEDIN, TWITTER PROMOTIONS; SPORTS CLUB PROMOTERYelp, Crown Awards Corporate, Solaris Sports Club | 2011 – 2014- Emphasized the value of youth sports programs, participation events, and recognition awards to promote healthy endocannabinoid systems / endorphins and encourage higher levels of confidence and self-esteem;- Thoroughly investigated the composition of international metals & materials to accentuate premium products;- Collaborated with Marketing Department on blog expansion

ACCOUNT EXECUTIVE; BLOG WRITER & IMAGE EDITOR – SPECIAL PROJECTS; PHOTOGRAPHER & SOCIAL MEDIA CAPTIONS – FACEBOOK, LINKEDIN, TWITTER PROMOTIONS; SPORTS CLUB PROMOTERYelp, Crown Awards Corporate, Solaris Sports Club | 2011 – 2014- Emphasized the value of youth sports programs, participation events, and recognition awards to promote healthy endocannabinoid systems / endorphins and encourage higher levels of confidence and self-esteem;- Thoroughly investigated the composition of international metals & materials to accentuate premium products;- Collaborated with Marketing Department on blog expansion