Dean Aslin

Dean Aslin Email and Phone Number

Sales Director @ Continental Wines Ltd
Hong Kong
Dean Aslin's Location
Hong Kong SAR, Hong Kong
Dean Aslin's Contact Details

Dean Aslin personal email

n/a
About Dean Aslin

As the Head of Strategy - Sales at Black Type Distribution (HK) Limited, I lead the planning and execution of the sales strategy for the Hong Kong beverage market, with a focus on customer acquisition, management, planning, and delivery. I have over 25 years of management experience across various industries, including 16 years in the Hong Kong beverage market, where I have developed a deep understanding of the customer needs, preferences, and trends.I am passionate about delivering results, growing the business, and ensuring customer satisfaction. I have a proven track record of developing and implementing effective sales and marketing plans, managing supplier performance and analysis, overseeing P&L and budget management, and recruiting and developing key staff. I also manage the brand strategy and communications for Black Type, ensuring that our offering is competitive and market-ready. I am a collaborative and supportive leader, who empowers and motivates my team to achieve sales targets and critical outcomes.

Dean Aslin's Current Company Details
Continental Wines Ltd

Continental Wines Ltd

View
Sales Director
Hong Kong
Employees:
5
Dean Aslin Work Experience Details
  • Continental Wines Ltd
    Sales Director
    Continental Wines Ltd
    Hong Kong
  • Black Type Distribution (Hk) Limited
    Head Of Strategy - Sales
    Black Type Distribution (Hk) Limited Aug 2023 - Present
    Hong Kong Sar
    Plan & Execute the Black Type Sales Strategy with a focus on customer acquisition, management, planning and delivery to achieve sales targets.Develop a blueprint for increased distribution and growth while promoting professional development of the team and delivery of critical outcomes. Manage Brand strategy and communications to ensure that Black Type's offering is competitive and market ready.
  • Northeast Wines & Spirits Ltd
    General Manager
    Northeast Wines & Spirits Ltd Nov 2015 - Jun 2023
    Hong Kong
    Strategic business planning Supplier performance and analysisP&L managementKey staff recruitmentPerformance metricsSkills developmentProcess Improvement
  • Northeast Wines & Spirits Ltd
    Senior Manager, Sales & Marketing
    Northeast Wines & Spirits Ltd Jun 2013 - Nov 2015
    Hong Kong
    Strategic sales & marketing planning Staff development & trainingImplementation of incentive schemesPortfolio monitoring & developmentTalent acquisition & retainment
  • Rockbare Winemakers
    Business Development Manager Asia
    Rockbare Winemakers Aug 2012 - May 2013
    Hong Kong
    Responsible for importation growth in Asia. Supported existing importers to encourage growth and expansion of product lines. Sourced and developed new opportunities with importers in China. Developed relationships with end clients on a multi national level in order to drive business for regional importers.Marketing: Assisted importers with localised marketing campaigns that included functions, advertising, wine maker dinners and wine education programs.
  • Global Wine Cellar Limited
    Marketing Manager, Corporate/Private Sales
    Global Wine Cellar Limited May 2009 - Jul 2012
    Tsuen Wan
    In 2012, lead role in rebranding and launching of new company. Redeveloped all marketing infrastructure and policy. Introduced and managed a client data base and CRM system for sales and marketing teams. Designed and implemented new website with online purchasing. Developed and instigated a corporate relations programme.Soley responsible for event management, all B2C & B2B marketing communications, social media management, PR and media relations.Personal sales increased over… Show more In 2012, lead role in rebranding and launching of new company. Redeveloped all marketing infrastructure and policy. Introduced and managed a client data base and CRM system for sales and marketing teams. Designed and implemented new website with online purchasing. Developed and instigated a corporate relations programme.Soley responsible for event management, all B2C & B2B marketing communications, social media management, PR and media relations.Personal sales increased over 350% over the 3 year period. Show less
  • South Australian Wine Group
    Se Asia Marketing Manager
    South Australian Wine Group Nov 2008 - May 2009
    Hong Kong
    Established and developed the business plan for the new Asian office selling and marketing bulk wine products in to South East Asia. Developed and identified new business opportunities in the region with a focus on China.Sales of 3,600 cases in first 6 months through 3 new distributors.
  • Limestone Coast Wines
    Sales Executive Corporate Accounts
    Limestone Coast Wines Apr 2008 - Nov 2008
    Hong Kong
    Sourced corporate & private clients for sales & tasting events selling Australian & New Zealand wines. Also managed a selection of wholesale accounts such as hotels, bars and restaurants.
  • Lifestyle By Aslins
    Managing Director, Proprietor
    Lifestyle By Aslins Apr 2005 - Dec 2007
    Mount Gambier
    Started company in 2005 to meet a growing demand in the building industry for domestic electronic design and integration. Domestic & professional audio & video design, lighting design, electrical layout, data system design, design and programing of user interface systems and automation.Specialised in Home Theatre design and A/V distribution.Other responsibilities Sales, Marketing, Financial control and staff management.Qualifications: C-Bus designer/programer… Show more Started company in 2005 to meet a growing demand in the building industry for domestic electronic design and integration. Domestic & professional audio & video design, lighting design, electrical layout, data system design, design and programing of user interface systems and automation.Specialised in Home Theatre design and A/V distribution.Other responsibilities Sales, Marketing, Financial control and staff management.Qualifications: C-Bus designer/programer, Leaf system designer, Bose custom designer, Liscensed Cabler Show less
  • Aslin Hi-Fi
    Partner, Sales And Marketing Director
    Aslin Hi-Fi Dec 1995 - Feb 2005
    Mount Gambier
    Specialist Hi-Fi and Home Theatre retail store.Managed a team of 8, developing sales opportunities and growing market position. This included staff training and incentivisation.Financial management included budgeting, sales monitoring and projections, creditors and debtors, data analysis and reporting. Marketing included advertising and promotions, copy writing, point of sale displays, window displays, analysis and reporting.General management duties included staff… Show more Specialist Hi-Fi and Home Theatre retail store.Managed a team of 8, developing sales opportunities and growing market position. This included staff training and incentivisation.Financial management included budgeting, sales monitoring and projections, creditors and debtors, data analysis and reporting. Marketing included advertising and promotions, copy writing, point of sale displays, window displays, analysis and reporting.General management duties included staff hiring, training and monitoring customer satisfaction. Show less
  • Hudson'S Wine Bar
    General Manager
    Hudson'S Wine Bar Jun 1993 - Oct 1995
    Daily running including marketing, sales, promotions, advertising, copywriting, brochure and menu design, staff hiring, training, ordering, cash up, banking and maintenance.
  • Kings Head
    Promotions & Bar Manager
    Kings Head Jan 1993 - Jul 1993
    6 month contractTo lift profile of establishment and to secure a position in the marketplace, targeting tourists and locals. Function and event marketing, sales, promotions, copywriting,brochure and menu design.
  • South East Telecasters (Ses 8)
    Producer / Host
    South East Telecasters (Ses 8) Oct 1987 - Jan 1992
    Cartoon Connection & Music ExpressProduce, research, write and host 5 hours of live television weekly aimed at a youth market including studio and outside broadcasts.
  • South East Telecasters
    Commercial Copywriter/Producer
    South East Telecasters Dec 1984 - Jan 1992
    Copywriting for television commercials and programmes, client liaison, talent sourcing, directing studio and location shoots, producing and editing television commercials.

Dean Aslin Skills

Marketing Management B2c Social Media Customer Relations B2b Online Marketing Brand Development Retail Sales Media Relations Event Planning Wine Marketing Customer Satisfaction Business Development Food And Beverage Digital Marketing Advertising Promotions Strategy Sales Management Business Planning Budgeting Fmcg Marketing Event Management Training Restaurants Customer Service Winemaking Small Business Development Social Media Marketing Wine Budgets Business Strategy Management Public Relations Marketing Communications Marketing Strategy Brand Management Copywriting Wine Tasting Recruiting Crm

Dean Aslin Education Details

  • Mt Gambier High School
    Mt Gambier High School

Frequently Asked Questions about Dean Aslin

What company does Dean Aslin work for?

Dean Aslin works for Continental Wines Ltd

What is Dean Aslin's role at the current company?

Dean Aslin's current role is Sales Director.

What is Dean Aslin's email address?

Dean Aslin's email address is de****@****lar.com

What schools did Dean Aslin attend?

Dean Aslin attended Mt Gambier High School.

What are some of Dean Aslin's interests?

Dean Aslin has interest in Children, Education, Human Rights, Animal Welfare, Arts And Culture, Health.

What skills is Dean Aslin known for?

Dean Aslin has skills like Marketing Management, B2c, Social Media, Customer Relations, B2b, Online Marketing, Brand Development, Retail, Sales, Media Relations, Event Planning, Wine Marketing.

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