Developing mutually rewarding franchise partnerships with hotel/motel owners & operators across regional Australia.Responsibilities:• Built and maintained effective stakeholder relationships and business partnerships with single & multiple property owners, strata managers & property managers.• Developed a comprehensive database of existing & prospective customers (Pipeliner and Salesforce CRMs), which enabled efficient customer relationship management.• Participated in conversations with prospective partners across Australia resulting in the presentation of over 30 formal proposals in person and via video conferencing technology.• Provided timely assistance and information to other Managers to ensure all correspondence and proposals were of a high standard and presented professionally.• Worked together with a team of five development team members to set the strategic direction and develop tactical marketing materials.• Provided a high level of customer service to both internal and external customers in relation to franchisee engagement and recruitment.• Prepared negotiated terms for inclusion in franchise documentation and ensured that all associated tasks were completed on time.

Responsible for effective B2B engagement with caravan park owners and operators across Australia.Responsibilities:• Business to business engagement with caravan park owners & operators across Australia.• Developed and maintained strong relationships with industry partners including state caravan parks associations, state & regional tourism bodies, park owners/operators and trade partners.• Grew the G’day Parks network of licenced parks.

As Product Development Manager, I was responsible for the product planning and execution of all SeaLink, South Australian tourism products/brands.Responsibilities:• Managed the development of all SeaLink, South Australian tourism products and experiences including Adelaide Sightseeing, SeaLink Kangaroo Island, Kangaroo Island Odysseys, PS Murray Princess, and Kangaroo Island Adventure Tours.• Effective management of the Product Development team (five people) providing guidance, leadership and training as required.• Negotiated rates and terms with third-party tourism suppliers and operators to complement SeaLink’s product operations.• Provided clear and precise product information to operational, marketing and sales teams to support the growth of SeaLink SA.• Monitored all customer feedback and made appropriate changes to products and product inclusions to meet customer expectations and market conditions.• Identified new product development opportunities to meet customer needs & demands, particularly in the small-group touring space.• Developed and costed all South Australian tourism products including day tours, extended coach touring, self-drive packages, and short-break holiday packages.• Built and maintained strong relationships with key stakeholders including existing product suppliers, industry partners, tourism operators and internal team members.• Developed an annual business plan providing the strategic direction and the setting of goals for SeaLink South Australia.• Monitored and analysed product quality, sales, trends, and profitability of all products.• Provided relevant market, industry, and competitive analysis.

Overall management of an accommodation business (70 rooms) in the main street of Hahndorf, South Australia.

As part of the Business Development Group, I was responsible for the implementation of proactive initiatives to generate new and refreshed tourism product and infrastructure in South Australia.

As Regional Tourism Manager, Adelaide Hills Tourism, I was responsible for all marketing activity for the Adelaide Hills tourism region.

As Industry Development Executive (SA/NT/WA) with Tourism Australia, I was responsible for tourism industry (trade) communication & liaison in South Australia, Northern Territory & Western Australia.