Hugh Downs School of Human CommunicationSmall Group Communication, and Consumerism and Communication.

Designed and/or taught Introduction to Communication, Business Communication, and Small Group Communication. My key skills include Digital Content Development, Live and Online Teaching, and Curriculum Design.

As Chief Operating Officer at Relentless Partners/WiseRoots LLC, I spearheaded the scaling of content development, launched successful podcasts, diversified revenue streams, optimized affiliate marketing, integrated AI for efficiency, and fostered an innovative team culture, positioning the company as an industry leader.- Scaling Content Development: Streamlined content creation, including blogs, podcasts, webinars, and courses, with a robust pipeline for consistent quality and diverse audience engagement.- Podcast Production: Established several successful in-house podcast series by overseeing content planning, guest acquisition, and post-production, bolstering brand presence and audience engagement.- Revenue Generation: Diversified revenue through content monetization strategies like gated content, subscriptions, and sponsorships, fortifying financial growth.- Affiliate Marketing: Devised and optimized affiliate marketing campaigns through partnerships, broadening reach and boosting sales.- Artificial Intelligence Integration: Integrated AI to automate processes, maximize efficiency, and tailor customer experiences, solidifying the company’s position as a tech-savvy industry leader.- Culture and Team Building: Cultivated an innovative, collaborative work culture across a global team, fueling the development of pioneering products and team synergy.

As Director of Alumni Engagement, I spearheaded efforts to scale engagement and identify growth opportunities within ASU's network of over 600,000 alumni:- Engagement Scaling & Opportunity Identification: Utilized data analysis and surveys to identify and seize engagement expansion opportunities, fostering alumni connections.- Travel & Tour Department Transformation: Employed data insights and feedback to revamp ASU’s Travel & Tour Department, leading to increased alumni engagement.- License Plate Program Expansion: Used data analysis to nationally expand the ASU license plate program via a digital initiative, enhancing visibility and engagement.- Alumni Participation Growth: Leveraged survey data to create tailored strategies, communications, and events that bolstered alumni contributions and participation.

- Multi-Channel Marketing: Directed integrated marketing campaigns across digital, social, email, and traditional channels, enhancing reach and customer engagement.- Sales Focus: Aligned marketing strategies with sales objectives to drive revenue growth and enhance brand awareness.- Lead Generation: Implemented targeted lead generation strategies to ensure a consistent supply of high-quality leads, fueling the sales pipeline.Relationship Building: Fostered enduring relationships with industry influencers and affiliates, extending the company's reach and strengthening our industry network.

- Strategic Marketing & Fundraising Integration: Implemented astute marketing strategies that seamlessly integrated fundraising appeals, optimizing campaigns to elevate membership and giving rates.- Event Management: Orchestrated and executed engaging alumni events, meticulously overseeing logistics, promotions, and audience engagement to foster a sense of community and commitment.- Social Media Expertise: Employed social media platforms to amplify marketing campaigns and events, utilizing targeted messaging and creative content to connect with and mobilize the alumni community.- Compelling Presentations: Created and delivered captivating presentations that passionately showcased the association’s programs and benefits, instilling pride and encouraging participation among the alumni.- Project Management Excellence: Demonstrated adept project management skills in overseeing multiple campaigns and initiatives, ensuring alignment with organizational goals and maximizing impact.

Recruited as Marketing Manager then promoted to Director of Marketing and Business Development to create and drive marketing road map for well established SaaS direct marketing agency.- Successfully created and implemented channel membership program and online integration with our largest partner (USPS) with 585,000 employees resulting 65% revenue increase in one of our two main brands.- Forged business development prospects and partnerships with organizations ranging from USPS, Corel Corp., Facebook, Google and more. - This led to my transforming business development efforts by reinventing product and revamping partner development and products.

Originally hired as a Business Analyst and then promoted to develop and execute strategic marketing, brand development, technology, and promotional events.- Created and managed all internal and external communications including surveys, newsletters, training, copywriting, media relations, and more.- Solidified and reinvigorated our partnership efforts by successfully managing multiple agencies and partnerships including marketing firms, NASCAR, NBA, Bally's, and more.- Successfully transitioned marketing efforts for the seven revenue-generating departments into a centralized marketing hub by building a communication platform for all stakeholders.- Motivated and managed a 50 person diverse staff.

Hired to manage projects for the most critical and technology-focused revenue-generating department.- Managed implementations of new technology systems for promotions, events, and other department needs. - Responsible for organizing, analyzing, and visualizing enterprise data systems for marketing and gaming by using modern business intelligence tools.- Project manager for count room technology implementation.- Identified and implemented new technology solutions for the most critical casino elements: gaming software, revenue, and promotional software.