Dean Bender is a founding partner and president of BHI (formerly Bender/Helper Impact). The agency was acquired by Dolphin Entertainment in January 2021 and then merged with 42West. BHI is now a division of 42West. The agency is a full-service public relations and marketing communications firm that specializes in the development and implementation of corporate and consumer-oriented campaigns for entertainment-based businesses and technology providers for entertainment companies.Having counseled a wide range of entertainment and corporate-related clients over the years, Bender is currently responsible for the agency’s day-to-day operations. In that role, he oversees the agency’s four key practice areas, which include Entertainment Content/Digital Entertainment, Interactive Entertainment/Games/esports, Consumer Products and Consumer Technology. With an in-depth knowledge of the issues, trends and policies related to these areas, Bender provides corporate, branding and product consultation to the entire firm’s roster of clients including Wildlife Studios, NPX Capital, Lionsgate Interactive, DC Entertainment, Cartoon Network, CBS, FunPlus, Jagex, Galaxy Interactive and Magnolia Pictures, among many others.Prior to the establishment of B/HI, Bender spent the previous decade in executive positions at entertainment-based public relations agencies Rogers & Cowan and ICPR Public Relations. From comprehensive and strategic campaigns to damage and crisis control situations, he has worked closely with such recognizable industry leaders as Rupert Murdoch, Reed Hastings and Al Gore on behalf of 20th Century Fox, Netflix and Current Media, respectively.