Dean Claassens Email & Phone Number

Cape Town, Wc, Za

Cape Town

SEO Work:• Developed and implemented SEO processes and best practices for the company from the ground up. These included:• Website architecture and audits, link building best practices, keyword research, on-site content generation, image optimisation, metadata best practices, etc.Web Development:• Built and developed client websites using Wordpress, WooCommerce and Divi.Project Management:• Project managed external web development house and data partner for Viva… Show more SEO Work:• Developed and implemented SEO processes and best practices for the company from the ground up. These included:• Website architecture and audits, link building best practices, keyword research, on-site content generation, image optimisation, metadata best practices, etc.Web Development:• Built and developed client websites using Wordpress, WooCommerce and Divi.Project Management:• Project managed external web development house and data partner for Viva Gym.Business Development:• Researched and assisted CEO with development of HR processes, organizational structures, and other business systems using Slack, Teamwork Projects, Glassfrog, Trello, Bamboo HR and Schoox LMS.• Built and maintained various business intelligence dashboards.Clients:• Serviced a variety of clients in various industries:• Ecommerce, dental, pet nutrition, health and fitness, travel, fintech, recruitment, academic and home security. Show less

Cape Town, Western Cape, South Africa

Stellenbosch, Western Cape, South Africa

Cape Town Area, South Africa

• Developed a full-funnel SEO strategy that incorporated all facets of SEO: content strategy, technical SEO and PR/linkbuilding. • Built multiple SEO reporting dashboards to report on channel profitability, traffic performance and website ranking movements for use by other department heads and the head of growth.• Identified that the WordPress blog was not performing optimally and then established a project plan to overhaul the blog which included:o A content audit for all markets:… Show more • Developed a full-funnel SEO strategy that incorporated all facets of SEO: content strategy, technical SEO and PR/linkbuilding. • Built multiple SEO reporting dashboards to report on channel profitability, traffic performance and website ranking movements for use by other department heads and the head of growth.• Identified that the WordPress blog was not performing optimally and then established a project plan to overhaul the blog which included:o A content audit for all markets: South Africa, Nigeria and Egypt.o Wordpress optimisation using caching, optimization and SEO plugins.• Incorporated Local SEO into the overall marketing strategy by optimising and claiming all Google My Business (GMB) listings.o Worked closely with branding and communications teams to develop a messaging strategy (what posts types to use when) using GMB posts.• Team Leadership:o Held various one-to-ones Conducted regular meetings to coach each team member on career development paths.o Presented training sessions for the team on various aspects of SEO including reporting, keyword research and site structure & hierarchy.o Held quarterly review sessions with each team member to discuss performance, set KPIs and determine benchmarks.• Technical SEO:o Conducted technical SEO audits for all Travelstart website markets including alternative products like Travelstart Hotels.o Developed a structured markup/schema strategy for all aspects of Travelstart’s offerings, including FAQs, how-to, video, products and reviews.• Content Generation:o Developed a content strategy to guide content generation to fit within each stage of the marketing funnel: informational, commercial and transactional.• PR/Linkbuilding:o Worked closely with Travelstarts PR resource and linkbuilders to develop linkbuilding campaigns and strategies for the South African, Nigerian and Egyptian target markets. Show less

Sea Point, Cape Town

SEO Work:• Conducted full technical website audits.• Produced multiple website architectures to outline the content silos for websites in development.• Set up client dashboards in Google Analytics to streamline monthly reporting.• Trained the SEO team and other department heads in the latest industry practices.• Performed keyword research, content enhancement and link building.• Executed multiple SEO migrations.Strategy:• Participated in pitch teams providing… Show more SEO Work:• Conducted full technical website audits.• Produced multiple website architectures to outline the content silos for websites in development.• Set up client dashboards in Google Analytics to streamline monthly reporting.• Trained the SEO team and other department heads in the latest industry practices.• Performed keyword research, content enhancement and link building.• Executed multiple SEO migrations.Strategy:• Participated in pitch teams providing SEO research and support for new sales.• Informed sales team of all potential SEO upsell opportunities.• Performed client needs analysis reports to determine what services and products to offer potential sales.Production:• Developed a consolidated reporting dashboard to better demonstrate ROI. This dashboard incorporated all SEO clients for all team members across multiple departments in 4 countries.• Established multiple production processes to assist streamlining the efficiency of SEO within the agency.Team Leadership:• Led and managed the SEO team.• Carried out training and knowledge sharing sessions.• Conducted interviews and hired new team members.• Created weekly reports detailing SEO team status: links built, client split, client performance and citations builtClients:• Serviced a broad portfolio of Australian SME clients in a variety of verticals including:• Automotive, transport, banking, technology, video games, travel, fashion, bridal, decor, logistics, law and education, plumbing and many more. Show less

Sea Point, Cape Town

Cape Town Area, South Africa

Team Leadership:• Lead and managed the SEO team.• Developed and carried out training and knowledge sharing sessions.• Generated and delegated tasks to all team members to complete client objectives.• Developed a new reporting template to better demonstrate ROI taking multi-channel attribution into consideration.• Outlined proposal for selling SEO as part of web build jobs.SEO Work:• Tailored client accounts to fall in-line with objectives.• Ensured insights… Show more Team Leadership:• Lead and managed the SEO team.• Developed and carried out training and knowledge sharing sessions.• Generated and delegated tasks to all team members to complete client objectives.• Developed a new reporting template to better demonstrate ROI taking multi-channel attribution into consideration.• Outlined proposal for selling SEO as part of web build jobs.SEO Work:• Tailored client accounts to fall in-line with objectives.• Ensured insights in client-facing reports communicated directly to objectives.• Conducted full website audits to fully optimize websites for thorough indexation.• Generated all necessary documentation (XML sitemaps, robots.txt) to set a foundation for new website builds.• Met with clients on a monthly basis to discuss brand positioning and objectives.Clients:• Serviced a broad portfolio of clients in a variety of verticals including:o Automotive, collectibles, transport, banking, hotel, technology, travel, fashion, jewelry, home security, logistics, law and education. Show less

Cape Town Area, South Africa

SEO Work:• Conducted monthly reports.• Performed website audits, keyword research and link building.• Expanded proficiency in Microsoft Excel.Clients:• Serviced both local and global clients across a number of verticals including:o Home security, property, self-storage, health, banking, food & fashion and arts & crafts

Cape Town Area, South Africa

During my time at Orms I was trained up in SEO and optimized their website to rank for as many photographic related keywords as possible. Tasks included:• Performed on-site development and optimization.• Marketing and social media.• Uploaded products for e-commerce.