Dean Claassens
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Dean Claassens Email & Phone Number

Head of Technical SEO at Yellowball
Location: City Of Cape Town, Western Cape, South Africa 11 work roles 1 school
1 work email found @weareyellowball.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Work email d****@weareyellowball.com
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Current company
Yellowball
Role
Head of Technical SEO
Location
City Of Cape Town, Western Cape, South Africa
Company size
28 employees

Who is Dean Claassens? Overview

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Quick answer

Dean Claassens is listed as Head of Technical SEO at Yellowball, a company with 28 employees, based in City Of Cape Town, Western Cape, South Africa. AeroLeads shows a work email signal at weareyellowball.com and a matched LinkedIn profile for Dean Claassens.

Dean Claassens previously worked as Senior SEO Account Manager at Yellowball and Web & Marketing at Hells Bells Digital. Dean Claassens holds Bachelor Of Arts - Ba, Photography from Stellenbosch Academy Of Graphic Design & Photography.

Company email context

Email format at Yellowball

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{first}@weareyellowball.com
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Profile bio

About Dean Claassens

Dean Claassens is a Head of Technical SEO at Yellowball. He possess expertise in seo, digital media, wordpress, usability, user experience and 23 more skills. Colleagues describe him as "Whilst working as Travelstart’s Technical Marketing Lead, I had the pleasure of collaborating with Dean on several key projects that positively impacted the business’ bottom line. His skills particularly shone through when delving deep into the metrics and tracking of these projects, uncovering and analysing trends, and brainstorming tweaks that would yield significant results. Over and above his professional competency, Dean is a real personality in any space that he occupies. From… Show more" and "Dean is a natural leader with an uncanny ability to motivate and develop others. It’s been a wonderful journey to have him as my SEO Manager for 8 months at Travelstart. I can confidently say that he is not only interested in the company’s bottom line, but also in his employees professional growth. He is delightfully skilled and enthusiastic in creating and presenting reports which brought transparency on work completed, future goals and promoted synergy in the team. He most definitely… Show more"

Listed skills include Seo, Digital Media, Wordpress, Usability, and 24 others.

Current workplace

Dean Claassens's current company

Company context helps verify the profile and gives searchers a useful next step.

Yellowball
Yellowball
Head of Technical SEO
Cape Town, WC, ZA
Website
weareyellowball.com
Employees
28
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11 roles

Dean Claassens work experience

A career timeline built from the work history available for this profile.

Head Of Technical Seo

Yellowball

Cape Town, WC, ZA

Senior Seo Account Manager

Current
Yellowball
Nov 2022 - Present

Web & Marketing

Current
Hells Bells Digital

Cape Town

  • SEO Work:
  • Developed and implemented SEO processes and best practices for the company from the ground up. These included:
  • Website architecture and audits, link building best practices, keyword research, on-site content generation, image optimisation, metadata best practices, etc.Web Development:
  • Built and developed client websites using Wordpress, WooCommerce and Divi.Project Management:
  • Project managed external web development house and data partner for Viva… Show more SEO Work:
  • Project managed external web development house and data partner for Viva Gym.Business Development:
Jul 2016 - Present

Head Of Seo - South Africa

Roast

Cape Town, Western Cape, South Africa

Dec 2021 - Nov 2022

Senior Marketing Technician

Two Three Bird

Stellenbosch, Western Cape, South Africa

May 2020 - Nov 2021

Head Of Seo

Travelstart

Cape Town Area, South Africa

  • Developed a full-funnel SEO strategy that incorporated all facets of SEO: content strategy, technical SEO and PR/linkbuilding.
  • Built multiple SEO reporting dashboards to report on channel profitability, traffic performance and website ranking movements for use by other department heads and the head of growth.
  • Identified that the WordPress blog was not performing optimally and then established a project plan to overhaul the blog which included:o A content audit for all markets:… Show more
  • Identified that the WordPress blog was not performing optimally and then established a project plan to overhaul the blog which included:o A content audit for all markets: South Africa, Nigeria and Egypt.o Wordpress.
  • Incorporated Local SEO into the overall marketing strategy by optimising and claiming all Google My Business (GMB) listings.o Worked closely with branding and communications teams to develop a messaging strategy (what.
  • Team Leadership:o Held various one-to-ones Conducted regular meetings to coach each team member on career development paths.o Presented training sessions for the team on various aspects of SEO including reporting.
Oct 2019 - Apr 2020

Head Of Seo

Titan Digital, Perth Wa

Sea Point, Cape Town

  • SEO Work:
  • Conducted full technical website audits.
  • Produced multiple website architectures to outline the content silos for websites in development.
  • Set up client dashboards in Google Analytics to streamline monthly reporting.
  • Trained the SEO team and other department heads in the latest industry practices.
  • Performed keyword research, content enhancement and link building.
Oct 2015 - Jul 2016

Head Of Seo

World Wide Creative

Cape Town Area, South Africa

  • Team Leadership:
  • Lead and managed the SEO team.
  • Developed and carried out training and knowledge sharing sessions.
  • Generated and delegated tasks to all team members to complete client objectives.
  • Developed a new reporting template to better demonstrate ROI taking multi-channel attribution into consideration.
  • Outlined proposal for selling SEO as part of web build jobs.SEO Work:
Jan 2014 - May 2015

Seo Strategist

Quirk

Cape Town Area, South Africa

  • SEO Work:
  • Conducted monthly reports.
  • Performed website audits, keyword research and link building.
  • Expanded proficiency in Microsoft Excel.Clients:
  • Serviced both local and global clients across a number of verticals including:o Home security, property, self-storage, health, banking, food & fashion and arts & crafts
Apr 2013 - Dec 2013

Web Administrator

Orms Pro Photo Warehouse

Cape Town Area, South Africa

  • During my time at Orms I was trained up in SEO and optimized their website to rank for as many photographic related keywords as possible. Tasks included:
  • Performed on-site development and optimization.
  • Marketing and social media.
  • Uploaded products for e-commerce.
May 2011 - Mar 2013
Team & coworkers

Colleagues at Yellowball

Other employees you can reach at weareyellowball.com. View company contacts for 28 employees →

EJ Emmanuel Jaricha Emmanuel Jaricha Colleague at Yellowball Livingston, Scotland, United Kingdom, United Kingdom View → DG David Groombridge David Groombridge Colleague at Yellowball Tonbridge, England, United Kingdom, United Kingdom View → ES Emily Stan Emily Stan Colleague at Yellowball United Kingdom, United Kingdom View → LL Laurie Levy Laurie Levy Colleague at Yellowball London, England, United Kingdom, United Kingdom View → AA Adebimpe Adekunle Adebimpe Adekunle Colleague at Yellowball Nigeria, Nigeria View → SE Simon Ensor Simon Ensor Colleague at Yellowball London, England, United Kingdom, United Kingdom View → GV George Van Der Riet George Van Der Riet Colleague at Yellowball City Of Cape Town, Western Cape, South Africa, South Africa View → AT Ayabulela Tshotyana Ayabulela Tshotyana Colleague at Yellowball City Of Cape Town, Western Cape, South Africa, South Africa View → RC Rudi Carstens Rudi Carstens Colleague at Yellowball City Of Cape Town, Western Cape, South Africa, South Africa View → GD George Dickin George Dickin Colleague at Yellowball London, England, United Kingdom, United Kingdom View →
1 education record

Dean Claassens education

  • Stellenbosch Academy Of Graphic Design & Photography
    Stellenbosch Academy Of Graphic Design & Photography
    Photography
FAQ

Frequently asked questions about Dean Claassens

Quick answers generated from the profile data available on this page.

What company does Dean Claassens work for?

Dean Claassens works for Yellowball.

What is Dean Claassens's role at Yellowball?

Dean Claassens is listed as Head of Technical SEO at Yellowball.

What is Dean Claassens's email address?

AeroLeads has found 1 work email signal at @weareyellowball.com for Dean Claassens at Yellowball.

Where is Dean Claassens based?

Dean Claassens is based in City Of Cape Town, Western Cape, South Africa while working with Yellowball.

What companies has Dean Claassens worked for?

Dean Claassens has worked for Yellowball, Hells Bells Digital, Roast, Two Three Bird, and Travelstart.

Who are Dean Claassens's colleagues at Yellowball?

Dean Claassens's colleagues at Yellowball include Emmanuel Jaricha, David Groombridge, Emily Stan, Laurie Levy, and Adebimpe Adekunle.

How can I contact Dean Claassens?

You can use AeroLeads to view verified contact signals for Dean Claassens at Yellowball, including work email, phone, and LinkedIn data when available.

What schools did Dean Claassens attend?

Dean Claassens holds Bachelor Of Arts - Ba, Photography from Stellenbosch Academy Of Graphic Design & Photography.

What skills is Dean Claassens known for?

Dean Claassens is listed with skills including Seo, Digital Media, Wordpress, Usability, User Experience, Social Media Marketing, Google Analytics, and Search Engine Optimization.

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