Social Media Lead
Pittsburgh, Pennsylvania, United States
- Led and developed national organic social media strategies across META, TikTok, YouTube, and X, engaging 3.5M followers and achieving an average monthly follower growth of 5.6% and an average engagement rate of 5%.- Successfully managed an influencer campaign that generated $1.2 million in revenue through targeted affiliate codes, driving significant brand visibility and engagement across key demographics for the brand.- Developed dashboards and reports that shared best practices⦠Show more - Led and developed national organic social media strategies across META, TikTok, YouTube, and X, engaging 3.5M followers and achieving an average monthly follower growth of 5.6% and an average engagement rate of 5%.- Successfully managed an influencer campaign that generated $1.2 million in revenue through targeted affiliate codes, driving significant brand visibility and engagement across key demographics for the brand.- Developed dashboards and reports that shared best practices, industry trends, and platform updates to stakeholders, ensuring alignment with the brandās strategic direction- Initiated and led content partnerships with GHOST, RAW, RYSE, Gfuel, and other supplement vendors to create engaging, social-first content that reached millions of targeted digital consumers. Show less