Architectural Graphics / Visual CommunicationIdentity, Room ID, Wayfinding

Conceptual development and design of circulars, landing pages, banner ads, blogs, email blasts, packaging, illustration, posters, catalogs and magazine ads.Clients:Harry & David, Sears, Kmart, Chrysler, Microsoft Canada, Butterball, Tri-Marine, Hillshire Farms, UAL, Tomato Growers, Security Lock Distributors, Shoes for Crews and Walmart.

Design for print and web including: Posters, flyers, email blasts, e-newsletters, branding brochures, postcards, click-through ads, banners, logos and customizable ads for New Panda and Outlook Express.

Creative leader in the conceptual development and direct execution of high-profile advertising and marketing materialsProjects:national advertising campaigns, retail circulars, wraps, retail support collateral, photo art direction, magazine ads, pop/pos specialty kits, financial reports, internal and retailer reference manuals, B2B advertising, newsletters, direct mail, interior and exterior signage, packaging, trade show displays, vehicle graphics, invitations, brochures, postcards, billboards, logos, icons, banners, templates and the development and optimization of graphic assets.Clients:True Value Hardware, truevalue.com, Ad Builder, Members Online, Home & Garden Showplace, Just Ask Rental, Grand Rental Station, Taylor Rental, Party Central, Induserv, Commercial Supply Network and Commercial Sales.

Conceptual development and design of packaging, posters, catalogs, sell sheets, instruction sheets, project booklets and magazine ads for Sculpey and Premo! Sculpey Oven-Baked Polymer Clay.Helped Polyform achieve the most dramatic period of sales growth in company history.

Accountable for the management, conceptual development and direct supervision of photography for Sears hardline circulars and specialty pieces. Additional responsibilities included: daily communication with photo studios and freelance photographers on creative direction and execution of photography to meet or exceed the approved creative strategies and client objectives. Cost reporting, acquisition of merchandise, review and approval of invoices was also performed.

Directed and managed the creative design and execution of assigned circulars with 5 creative team members and 4 creative support personnel. Established close working relationships with Creative Directors, Photography Director, Account Executives, Image Coordinators and Copywriters from implementation thru final release.

Responsible for the conceptualization and execution of design and photography. Developed circulars, covers, brochures, financial reports, pop kits, billboards, manuals, direct mail, logo design, newsletters, interior/exterior signage, letterheads, illustration, magazine layout & design and packaging. Established close working relationships with creative director, marketing director, copywriters and buyers.

Responsible for the development of new publication products. Traditional and electronic creation of maps, logos, magazine and classified ads.Maintained a close working relationship with management and IS department through troubleshooting and assisting in the design and development of publication specific programming.

Direct experience with all aspects of package design for this leading manufacturer of private-label health and beauty products. Responsible for the conceptualization and traditional/computer execution of design, illustration, color imaging and the creation of prototypes in accordance with brand standards for over 120 supermarket/drug store chains. Clients:Walgreens, CVS, Osco, Leader Drug, Kroger, Supervalu, Publix, Costco, Meijer, Albertsons, Fred Meyer, Shopko, Shoprite, Eckerd, Rite Aid, Sav-on, Snyder Drug, Valu-Rite, Vons, Ralphs and Safeway.Photo supervision, staff training and outside vendor coordination was also performed.