Deandre David Email & Phone Number

Engaged undergraduate students in the foundational theories of American Studies, demonstrating the relevance of historical and cultural studies to their lives. Led class discussions, evaluated students’ work, and provided writing and tutoring support.

Acquired and edited for HBR.org (7M unique visitors/month). Repurposed content across web, book, and magazine platforms. Developed new digital products that help readers put ideas to work, including: slide decks; one-page, visual summaries of concepts like Net Present Value; assessments; free online tools (for goal planning and calculating the cost of a.

Because of my commitment to women’s higher education, I veered away from publishing to explore a career at Simmons College. During my first year there, I led the development of a clean, powerful, infographic-based approach to designing and writing marketing collateral for the undergraduate enrollment department. I replaced text-heavy communications with.

During my six years at HBR, I was tapped three times for higher and broader levels of responsibility. Starting as an editorial coordinator, I was first promoted to product development editor, then to e-content product manager, and finally to assistant director of product marketing. As assistant director, I grew ebook revenue on Amazon and then added ebook.

I lived, breathed, and analyzed daily sales data and customer feedback to devise new ways to improve the customer experience and increase revenue. I co-launched HBR’s iPad app, increasing all-access subscriptions by 10% and ad sales by $100K the first year. I also launched HBR’s ebook distribution through Amazon, driving triple-digit growth for two.

As editorial coordinator and then product development editor, I launched and rapidly grew HBR’s trailblazing digital chapters program—the precursor to HBR’s ebooks. I managed editorial, operational, and commercial aspects of the chapters program, including nurturing relationships with etailers and negotiating digital rights with book authors. In two years.

Engaged undergraduate students in the foundational theories of American Studies, demonstrating the relevance of historical and cultural studies to their lives. Led class discussions, evaluated students’ work, and provided writing and tutoring support.

I edited three seasonal catalogs per year, conducted digital marketing campaigns, and wrote sell sheets and other marketing materials to highlight individual books’ key points of differentiation. I also provided detailed talking points for sales reps pitching non-fiction books to retailers.

Assisted in instruction of literature and writing and provided clear, constructive feedback and individualized support to students at prep school residential summer program. Supervised and counseled students in residence on academic and personal issues.

Master, American Studies

Bachelor, American Studies