Deandre David Email & Phone Number

Engaged undergraduate students in the foundational theories of American Studies, demonstrating the relevance of historical and cultural studies to their lives. Led class discussions, evaluated students’ work, and provided writing and tutoring support.

Acquired and edited for HBR.org (7M unique visitors/month). Repurposed content across web, book, and magazine platforms. Developed new digital products that help readers put ideas to work, including: slide decks; one-page, visual summaries of concepts like Net Present Value; assessments; free online tools (for goal planning and calculating the cost of a meeting); and curated collections of digital articles and tools. Talked to customers frequently (I love to do this!) to identify new content… Show more Acquired and edited for HBR.org (7M unique visitors/month). Repurposed content across web, book, and magazine platforms. Developed new digital products that help readers put ideas to work, including: slide decks; one-page, visual summaries of concepts like Net Present Value; assessments; free online tools (for goal planning and calculating the cost of a meeting); and curated collections of digital articles and tools. Talked to customers frequently (I love to do this!) to identify new content opportunities and find ways to improve existing offerings. Show less

Because of my commitment to women’s higher education, I veered away from publishing to explore a career at Simmons College. During my first year there, I led the development of a clean, powerful, infographic-based approach to designing and writing marketing collateral for the undergraduate enrollment department. I replaced text-heavy communications with scanable, engaging, benefits-focused materials. Based on customer data and email performance metrics, I wrote new email series to provide… Show more Because of my commitment to women’s higher education, I veered away from publishing to explore a career at Simmons College. During my first year there, I led the development of a clean, powerful, infographic-based approach to designing and writing marketing collateral for the undergraduate enrollment department. I replaced text-heavy communications with scanable, engaging, benefits-focused materials. Based on customer data and email performance metrics, I wrote new email series to provide prospective students with more-targeted information about Simmons and to convert more of them to applicants. This produced open rates 20% higher than the previous year’s. Throughout my work, I clarified Simmons's unique value and consistent brand messaging for prospective students and their families. I conceived and executed a communication plan across print, digital, and social channels. In this high-pressure, high-stakes environment, I consistently execute on time and on budget. Show less

During my six years at HBR, I was tapped three times for higher and broader levels of responsibility. Starting as an editorial coordinator, I was first promoted to product development editor, then to e-content product manager, and finally to assistant director of product marketing. As assistant director, I grew ebook revenue on Amazon and then added ebook delivery to HBR’s own website. This enabled HBR to wrest 31% of Amazon’s HBR ebook buyers and convert them to HBR.org ebook buyers in three… Show more During my six years at HBR, I was tapped three times for higher and broader levels of responsibility. Starting as an editorial coordinator, I was first promoted to product development editor, then to e-content product manager, and finally to assistant director of product marketing. As assistant director, I grew ebook revenue on Amazon and then added ebook delivery to HBR’s own website. This enabled HBR to wrest 31% of Amazon’s HBR ebook buyers and convert them to HBR.org ebook buyers in three years. I also solidified partnerships with editorial and set the stage for branded paperback series to become the bedrock of HBR’s profitable book portfolio. HBR paperback series grew 20% during my year-long tenure. I co-launched the HBR Guide series in response to reader demand for more practical content. The series sold $3M in three years and spawned a new line of Guides + Tools with downloadable templates, spreadsheets, and videos. The tools enabled managers to immediately put these books to work, and added $.75M to the bottom line in the first year. I also co-launched the 20-Minute Manager series, using sales data and market research to reimagine the outdated and failing Pocket Mentor series, and generating $.5M in sales the first year post launch. Show less

I lived, breathed, and analyzed daily sales data and customer feedback to devise new ways to improve the customer experience and increase revenue. I co-launched HBR’s iPad app, increasing all-access subscriptions by 10% and ad sales by $100K the first year. I also launched HBR’s ebook distribution through Amazon, driving triple-digit growth for two consecutive years.

As editorial coordinator and then product development editor, I launched and rapidly grew HBR’s trailblazing digital chapters program—the precursor to HBR’s ebooks. I managed editorial, operational, and commercial aspects of the chapters program, including nurturing relationships with etailers and negotiating digital rights with book authors. In two years, we generated $1M in chapter sales and $.5M in profit. I also wrote and edited chapter abstracts.

Engaged undergraduate students in the foundational theories of American Studies, demonstrating the relevance of historical and cultural studies to their lives. Led class discussions, evaluated students’ work, and provided writing and tutoring support.

I edited three seasonal catalogs per year, conducted digital marketing campaigns, and wrote sell sheets and other marketing materials to highlight individual books’ key points of differentiation. I also provided detailed talking points for sales reps pitching non-fiction books to retailers.

Assisted in instruction of literature and writing and provided clear, constructive feedback and individualized support to students at prep school residential summer program. Supervised and counseled students in residence on academic and personal issues.

Master, American Studies

Bachelor, American Studies