Deandré Fernández Phillips Email & Phone Number

Washington, Dc, Us

• Foster positive and proactive relationships with media as the main point of contact on behalf of the team in the time leading up to kickoff and beyond.• Leverage XFL programs, current events, players, fans, employees, community, and special events to develop opportunities for storytelling.• Manage and coordinate player/staff interviews at training camp, media days, gamedays, appearances, and other events.• Monitor daily media coverage in print, radio, television, and social media channels, and keep the VP of Business & Event Operations and XFL senior leadership informed on a timely basis.• Work closely with the VP of Business & Event Operations and League Communications team to coordinate consistent, on-brand messaging that creates engagement with the community and relevant stakeholders/constituents.• Lead and execute media interactions that promote the team.• Explore, evaluate, and act upon multiple strategies in support of marketing programs to increase both the XFL’s and the team’s fan base and viewership• Prepare talking points, speeches, presentations, and other supporting material as required.• Support the League Marketing team to drive the XFL brand through consistent and clear messaging across local and regional consumer, trade media, and corporate marketing/communications plans.• Explore, evaluate and act upon multiple strategies in support of marketing programs to increase the XFL’s fan base and viewership.• Mentor, inspire, and develop a team of professionals (including agency partners/consultants), providing opportunities for professional development and continuous performance feedback.• Prepare game day credential requests, media kits, presentations, and other materials as required.Write, develop, produce, and distribute team materials, game notes, weekly updates, statistics/records, media guides, and all other communications collateral necessary for game day.

Bradenton, Fl, Us

• Built comms department from ground up -- including hiring staff, creating company-wide policies and guidelines.• Led comms efforts through launch of Academy's rebrand.• Plan, coordinate and execute communications activities for IMG Academy, the world-renowned sport training and educational institution.• Manage brand messaging and positioning, internal communications, crisis communications, and community relations.• Oversee brand positioning and messaging in association with the Marketing department.• Create and maintain relationships with news directors, editors, writers, reporters, photojournalists, video crews, bloggers, and other members of the media.• Pursue positive press around the business, campus, athletes, and partnerships.• Manage internal communications, liaising with senior leadership and HR to maintain an effective strategy.• Provide strategic communications counsel to senior leadership.• Build and strengthens relationships with other key internal service functions (HR, Finance, Legal etc.) to ensure efforts are aligned and supportive.• Craft key messages, statements, media alerts, and news releases as needed.• Assist the marketing department in creating an impact through storytelling across all of IMG’s digital and social media platforms and channels.• Planning and executing press and community events including but not limited to: press conferences, ribbon cuttings, and college signing ceremonies.• Provide strategic direction of video production efforts and liaises with marketing to optimize use of video across all channels.• Prepare and regularly distributes internal newsletters highlighting media coverage or other key initiatives.• As a member of the broader, centralized Endeavor Communications team, collaborates on opportunities to both support the parent brand and leverage it to elevate the profile of IMG Academy.

Washington, District Of Columbia, Us

Year-round job duties • Serve as a primary media contact • Fulfill media requests • Prep players and Head Coach Scott Brooks for media availability • Monitor social media accounts (hold players accountable) • Responsible for the creation and layout for all Communications department’s publications, signage and other creative materials• Review content on team website, social media, in-game entertainment and TV platforms. • Attend and run open portion of practice, minicamps, etc. • Respond to league-wide PR inquiries • E-mail blast transcripts, releases, notebooks etc. • Manage open locker room • Assist with the execution of all press conferences • Photo liaisons for media and other organizations • Hire interns, staff and other help • Crisis Management Weekly in-season basketball duties • Lead a staff of 20-plus department and game day workers• Game Notes (oversee, maintain, update, assemble, print and distribute) • Staff open portion of practice • Manage open locker room • Keep team’s basketball information accurate and up-to-date • Send upcoming game exchange information to opposing teams • Create seating chart and name placards for press box Game day duties • Prep head coach and players for post-game interviews • Press box management (home) • Press box communications (injury updates, announcements, etc.)• Distribute post game materials and documents to media and coaches • Press box layout and management (home games) • Coordinate pronunciations and other needs with local and away radio, as well as stadium PA, during pregame • Distributed in-game statistics within press box and suites • Monitor media tweets and game broadcast from press box

East Rutherford, New Jersey, Us

Year-round job duties • Serve as a primary media contact • Fulfill media requests • Maintain interview/daily log • Prep players and coaches/assistants for media availability • Serve as primary contact for corporate communications • Post event communications • Monitor social media accounts (hold players accountable) • Review/approve content for Giants.com and Giants broadcasting • Responsible for the creation and layout for all Communications department’s publications, signage and other creative materials • Attend and staff open portion of practice, minicamps, OTAs. • Respond to league-wide PR inquiries • Manage media website (Giants.com/press) • E-mail blast transcripts, releases, notebooks etc. • Manage open locker room • Internal communications • Attending marketing and MetLife Stadium meetings • Assist with the execution of all press conferences • Photo liaisons for media and other organizations • Hire interns, staff and other help • Assist with prepping General Manager, Senior Vice President Jerry Reese and Vice President of Player Evaluation Marc Ross for press conferences • Crisis Management Weekly in-season football duties • Lead a staff of 40-plus department and game day workers• Weekly Release (assemble, print and distribute) • Staff open portion of practice • Manage open locker room • Keep team’s football information accurate and up-to-date, including rosters and depth chart • Flip card • Send upcoming game exchange information to opposing teams • Account for player heading on the team plane and bus • Create seating chart and name placards for press box • Staff game day helpers Game day duties • Press box management (home and away) • Press box communications (injury updates, announcements, etc.)• Distribute post game materials and documents to media and coaches • Monitor media tweets and game broadcast from press box

Miami, Florida, Us

Duties• Prepping/advising players and front office for media availability. • Help create HeatPR.com, the team’s media website.• Handle all off-the-court publicity for the Heat.• Editor of the award-winning Tipoff magazine, the Heat’s in-game publication, and Yearbook.• Creative press kits.• Assisted with the creation, implantation and execution of several successful marketing campaigns (i.e. 'We Want Wade', LeBron James free-agent recruitment, '24 Hours of Intense HEAT' promotion).• Writing press releases.• Pitching story ideas to print and television media.• Writing game notes.• Creating content for Miami Heat’s website, Heat.com, and its social networking sites.• Obtaining and distributing daily newspaper clips.• Fulfilling media interview requests.• Promoting marketing and community relations initiatives. • Preparing and distributing media credentials.• Assisting with AmericanAirlines Arena related publicity.• Assisting Heat President and Head Coach Pat Riley and coaching staff with basketball and non-basketball related tasks. • Coordinating interviews, press conferences and other media events.• Photography.• Crisis management.• Writing quotes/statements for players, coaches and front office officials.

Allen Park, Mi, Us

Duties• Writing game notes.• Writing feature stories and Q&As for Pride magazine, Lions’ game-day program.• Maintaining statistics.• Contributing to weekly release.• Reading and obtaining newspaper clips.• Fulfilling media interview requests.• Preparing and distributing media credentials.• Assisting Head Coach Steve Mariucci and coaching staff with various football and non-football related tasks.

Charlotte, North Carolina, Us

Duties• Reading and obtaining newspaper clips.• Fulfilling media interview requests.• Writing press releases.• Preparing and distributing media credentials.• Contributing to game program.• Assisting Head Coach John Fox and coaching staff with various football and non-football related tasks.

Norfolk, Va, Us

Duties• Writing feature stories for ODU’s athletic website.• Stat keeping.• Organizing and running games/matches.• Reading and obtaining newspaper clips.• Writing press releases.• Fulfilling media requests.

Bristol, Ct, Us

Duties• Reading and obtaining newspaper clips.• Booking talent for radio interviews.• Writing press releases.• Sending video and audio samples and promos to media.

Norfolk, Virginia, Us

Duties• Responsible for creating unique and creative story ideas.