Deane Ingram Email & Phone Number

United Kingdom

Working with the VP's from both Sales and Marketing at Idahoan Foods LLC, planned and executed a UK launch of the Idahoan Brand in the UK. Working closely with the exclusive distributor to achieve number one brand status in just 23 months from launch and almost a 50% category value share. Overseeing all aspects of the business from UK production and marketing to sales and execution.

Southampton, England, United Kingdom

Offering complete support for businesses, including product launches into UK retail, starting UK operations from scratch, and consultancy services. From restructuring, business strategy planning, and implementation to troubleshooting or finding distributors for your target market.Key clients include and have included:IDAHOAN FOODS LLC (Entering our 8th year of collaboration)Launched the company’s mashed potatoes into the UK market despite the prevalence of a budget brand… Show more Offering complete support for businesses, including product launches into UK retail, starting UK operations from scratch, and consultancy services. From restructuring, business strategy planning, and implementation to troubleshooting or finding distributors for your target market.Key clients include and have included:IDAHOAN FOODS LLC (Entering our 8th year of collaboration)Launched the company’s mashed potatoes into the UK market despite the prevalence of a budget brand which severely affected the perceptions of consumers and buyers. Negotiated a distribution agreement and alongside the distributor presented and secured listings in 80% of the UK retailers. Built to the retail sales value of £10m+, number one brand within 2 years, and 45% market share within 6 years.FOODPACK - IPS (Part of the Culina Group) Brought in to cover the Sales Directors position, Foodpack is a fast-growing food manufacturer and co-packer with an enviable client list including producing for most major retailers. Charged with developing strategy and delivering new business to match all the new investment the site is currently enjoying. Completing the site's turnaround from a buyout the company goes from strength to strength.SAN BENEDETTOBuilt the brand’s presence in the UK with the exclusive distributor during the currency uncertainty cause by Article 50 being triggered. Delivered several major deals and risk-adjusted price increases to react to complex economic demands. Grew the business by more than 50% within two years and supported with their future strategy to ensure continued growth.Other clients have included Euro Food Brands, Ceuta Group, SHS Sales & Marketing, Carabao, GreenMe AG, Hors Group and Tranquini. Strategy | Negotiation | FMCG | Business Planning | Sales and Marketing | P&L Management | Account Development | Entrepreneurship | Competitive Analysis | Executive Leadership | Restructuring Show less

St. Helens, England, United Kingdom

Part-time brought in to cover the Sales director position, Foodpack is a fast-growing food manufacturer and co-packer with an enviable client list, including producing for most major retailers. Charged with developing strategy and delivering new business to match all the new investments the site is currently enjoying. Completing the site's turnaround from a buyout, the company goes from strength to strength.

Launched this Norwegian bottled water brand in the UK. At the time, bottled waters were receiving negative press for their plastic use and international shipping, and major retailers were committed to cutting “food miles” where possible on all products.Built positive relationships and deployed creative contact strategies to secure listings with in Waitrose, Morrison’s, Sainsbury’s, Tesco, Nisa Retail, Londis, Budgens, Spar, Shell, Esso, Total, P&H, Harrods and C&C. Successfully became… Show more Launched this Norwegian bottled water brand in the UK. At the time, bottled waters were receiving negative press for their plastic use and international shipping, and major retailers were committed to cutting “food miles” where possible on all products.Built positive relationships and deployed creative contact strategies to secure listings with in Waitrose, Morrison’s, Sainsbury’s, Tesco, Nisa Retail, Londis, Budgens, Spar, Shell, Esso, Total, P&H, Harrods and C&C. Successfully became the fastest growing water brand three years in a row. The brand won ten international awards during this time.Throughout this growth, I maintained a constant pace of operational upscaling, allowing the business a future beyond this tenure. Show less

Rickmansworth, England, United Kingdom

Started when Nestlé was in an exclusive distribution agreement with Coca-Cola Enterprises. Handled the move away from this relationship to become a standalone Company with world-class brands, Vittel, San Benedetto, Perrier, Buxton with a high-performing sales and category team, and personally developed its own strong company culture and growing sales value two and a half times in my time there.Personally led the charge out of Coca-Cola Enterprises, attending a hundred customer meetings… Show more Started when Nestlé was in an exclusive distribution agreement with Coca-Cola Enterprises. Handled the move away from this relationship to become a standalone Company with world-class brands, Vittel, San Benedetto, Perrier, Buxton with a high-performing sales and category team, and personally developed its own strong company culture and growing sales value two and a half times in my time there.Personally led the charge out of Coca-Cola Enterprises, attending a hundred customer meetings in three months while interviewing and recruiting an initial team of twelve. Grew this team to thirty in my last year as Sales Director and actively presented in the Zone Europe Sales Directors meetings.As Head of Commercial performance, I Implemented a range of new budgeting, reporting and sales tools to keep the company contemporary and competitive. Delivered integrated business planning, forecasting, pricing, and trade spend management. Re-mapped all commercial terms and customer pricing. Show less

Spillers Foods were a £350m pet food company acquired by Nestle in 1998Responsible for planning and implementing a £3.5M trading plan for Spillers Pet foods wet dog food portfolio. Made significant efficiency savings and delivered positive sales improvement every year.Worked in sales, category, marketing and private label £40m business which included purchasing retailer’s raw materials and packaging, R&D, new product development, and managing an average of over 50 SKU launches at… Show more Spillers Foods were a £350m pet food company acquired by Nestle in 1998Responsible for planning and implementing a £3.5M trading plan for Spillers Pet foods wet dog food portfolio. Made significant efficiency savings and delivered positive sales improvement every year.Worked in sales, category, marketing and private label £40m business which included purchasing retailer’s raw materials and packaging, R&D, new product development, and managing an average of over 50 SKU launches at any one time. This was a career defining role and would underpin the achievements that followed. Show less

National Higher Diploma In Computer Studies, Modelling Of Data Analysis, Systems Analysis, Programming, Systems Configurations, Financial Account

Studied For Bsc In Computer Studies, Modelling Of Data Analysis, Economics, Systems Design, Programming, Systems Analysis