Dean Edwards

Dean Edwards Email and Phone Number

Field Sales Leader | Sales Operations | Sales Capability | FMCG @ Brown-Forman
louisville, kentucky, united states
Dean Edwards's Location
Sydney, New South Wales, Australia, Australia
Dean Edwards's Contact Details

Dean Edwards personal email

n/a
About Dean Edwards

Dynamic and results-orientated sales leader with 20+ years of progressive experience in the beverage industry, focusing on strategic business development, sales management and team leadership. Proven track record of driving revenue growth and expanding market presence through innovative strategies. Skilled in fostering excellence, coaching teams and implementing effective sales methodologies. Expert in navigating complex business environments with a strong focus on stakeholder engagement and operational efficiency. Delivers exceptional results and drives growth in competitive marketsWhat I bring to an organisation?• Empowering Team Leadership: Leading by example to inspire growth and camaraderie.• Sales & Execution Coaching: Guiding teams to conquer challenges and surpass targets.• Cross-Functional Collaboration: Fostering synergy across departments for seamless operations.• Strategic Problem-Solving: Crafting innovative solutions to propel businesses forward.• Building Lasting Relationships: Nurturing bonds with clients and colleagues built on trust and integrity.• Driving Results: Consistently delivering on commercial objectives with precision and passion.What can you expect from me?• Authenticity: Genuine conversations and transparent interactions.• Accessibility: Open lines of communication and a proactive approach to problem-solving.• Dedication: A tireless work ethic and a commitment to exceeding expectations.• Results: Consistent delivery on promises and a focus on achieving commercial goals.• Investment in Growth: Time dedicated to fostering the development of individuals and teams.

Dean Edwards's Current Company Details
Brown-Forman

Brown-Forman

View
Field Sales Leader | Sales Operations | Sales Capability | FMCG
louisville, kentucky, united states
Website:
brown-forman.com
Employees:
3796
Dean Edwards Work Experience Details
  • Brown-Forman
    National Field Sales Manager
    Brown-Forman Oct 2024 - Present
    Sydney, New South Wales, Australia
  • Carlton & United Breweries
    National Business Manager
    Carlton & United Breweries Apr 2021 - Oct 2024
    Sydney, New South Wales, Australia
    Grew the craft beer portfolio for brands including 4 Pines, Balter, Pirate Life, Mountain Goat, and Green Beacon, contributing to over $300 million in annual revenue. Collaborated closely with brewery heads, vertical leads (Endeavour Group, Coles, Independent Retail, and On-Premise), and the national field sales team to achieve significant outcomes in volume, profit, distribution, and execution. Managed relationships through Craft Council commercial rhythms and oversaw retail programs aimed at enhancing distribution and volume. Led the sales strategy for the Restaurant and Café channel and played a key role in developing field sales tools during a business restructure.
  • Carlton & United Breweries
    Nsw On Premise Sales Manager
    Carlton & United Breweries Mar 2015 - Mar 2021
    Sydney, New South Wales, Australia
    Oversaw a team responsible for achieving sales of 60 million litres of beer and cider, generating $290 million in revenue. Leading a team of 4 Area Sales Managers (ASMs) and 23 Sales Representatives (BDEs), provided clear direction and support to ensure strategic goals were met. Coached initiatives like CLASSIC Sales Call, AMPPS, and GROW and conducted in-field coaching to drive continuous improvement. Managed KPI tracking, facilitated performance reviews, controlled expenditure, led demand planning, negotiated contracts, and maintained customer relationships, enhancing business outcomes and market presence.
  • Carlton & United Breweries
    Nsw Retail Sales Manager
    Carlton & United Breweries May 2014 - Feb 2015
    Sydney, New South Wales, Australia
    Led and mentored a high-performing team of 5 Area Sales Managers and 29 Business Development Executives across Regional NSW, driving strategic initiatives and achieving outstanding sales performance
  • Carlton & United Breweries
    Sales Operations Manager - Nsw/Act
    Carlton & United Breweries Sep 2012 - Apr 2014
    Sydney, New South Wales, Australia
    Developed and maintained customer management systems, sales tools, and processes to maximise CUB Sales Team productivity and efficiency. Leading a team of four (one Analyst and three Administration staff), implemented the sales field service model with an external provider, coached the CLASSIC sales call, and drove execution excellence. Managed internal and external stakeholders, oversaw NSW office administration, and implemented safety programs for car fleet and CO2 monitors.
  • Carlton & United Breweries
    Business Development Manager (Team Leader)
    Carlton & United Breweries Dec 2010 - Aug 2012
    Sydney, New South Wales, Australia
  • Carlton & United Breweries
    Key Account Manager - On Premise
    Carlton & United Breweries Dec 2008 - Nov 2010
    Sydney, New South Wales, Australia
  • Carlton & United Breweries
    Key Account Manager Retail
    Carlton & United Breweries Feb 2007 - Nov 2008
  • Carlton & United Breweries
    Business Development Executive
    Carlton & United Breweries Jun 2004 - Jan 2007
  • Ray White
    Licensed Real Estate Agent
    Ray White Mar 2002 - Jun 2004
    Penrith, New South Wales, Australia
  • Big Island International (Marketing Agency)
    Account Executive
    Big Island International (Marketing Agency) Apr 1999 - Mar 2002
    Neutral Bay, New South Wales, Australia
    Account Executive for a medium size marketing agency. My responsibilities included executional planning and promotional development for existing and new product sales. My major accounts included Kellogg’s and Carlton & United Breweries.

Dean Edwards Skills

Key Account Management Sales Management Account Management Fmcg Budgeting Sales Process Training And Development Beer Management Team Building Team Leadership Budgets Sales Operations Business Development Sales Negotiation Strategy Leadership New Business Development Key Account Development Strategic Planning Forecasting Marketing Brand Development Coaching Trade Marketing

Dean Edwards Education Details

Frequently Asked Questions about Dean Edwards

What company does Dean Edwards work for?

Dean Edwards works for Brown-Forman

What is Dean Edwards's role at the current company?

Dean Edwards's current role is Field Sales Leader | Sales Operations | Sales Capability | FMCG.

What is Dean Edwards's email address?

Dean Edwards's email address is de****@****ond.com

What schools did Dean Edwards attend?

Dean Edwards attended Western Sydney University, Tafe Nsw, Western Sydney, Tafe Nsw, Western Sydney.

What are some of Dean Edwards's interests?

Dean Edwards has interest in Family, Real Estate, Internet, Business, Golf, Fishing.

What skills is Dean Edwards known for?

Dean Edwards has skills like Key Account Management, Sales Management, Account Management, Fmcg, Budgeting, Sales Process, Training And Development, Beer, Management, Team Building, Team Leadership, Budgets.

Who are Dean Edwards's colleagues?

Dean Edwards's colleagues are Veeravel.k Kannaiyan.b.k, Kristy Bouchie, Maciej Słupik, Nisarat Sereesaksakulchai, Tony Heaton, Chiro Das, Ginny Collins.

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