National Field Sales Manager
Current
Oct 2024 - Present
AeroLeads people directory · profile
Dean Edwards Email & Phone Number
Field Sales Leader | Sales Operations | Sales Capability | FMCG
at
Brown-Forman
1 work email found
@cub.com.au
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Field Sales Leader | Sales Operations | Sales Capability | FMCG
Location
Sydney, New South Wales, Australia
Company size
Who is Dean Edwards? Overview
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Quick answer
Dean Edwards is listed as Field Sales Leader | Sales Operations | Sales Capability | FMCG at Brown-Forman, a with 3796 employees, based in Sydney, New South Wales, Australia. AeroLeads shows a work email signal at cub.com.au and a matched LinkedIn profile for Dean Edwards.
Dean Edwards previously worked as National Field Sales Manager at Brown-Forman and National Business Manager at Carlton & United Breweries. Dean Edwards holds Diploma, Business Administration And Management, General from Western Sydney University.
Company email context
Email format at Brown-Forman
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{first}.{last}@cub.com.au
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Profile bio
About Dean Edwards
Dynamic and results-orientated sales leader with 20+ years of progressive experience in the beverage industry, focusing on strategic business development, sales management and team leadership. Proven track record of driving revenue growth and expanding market presence through innovative strategies. Skilled in fostering excellence, coaching teams and implementing effective sales methodologies. Expert in navigating complex business environments with a strong focus on stakeholder engagement and operational efficiency. Delivers exceptional results and drives growth in competitive marketsWhat I bring to an organisation?• Empowering Team Leadership: Leading by example to inspire growth and camaraderie.• Sales & Execution Coaching: Guiding teams to conquer challenges and surpass targets.• Cross-Functional Collaboration: Fostering synergy across departments for seamless operations.• Strategic Problem-Solving: Crafting innovative solutions to propel businesses forward.• Building Lasting Relationships: Nurturing bonds with clients and colleagues built on trust and integrity.• Driving Results: Consistently delivering on commercial objectives with precision and passion.What can you expect from me?• Authenticity: Genuine conversations and transparent interactions.• Accessibility: Open lines of communication and a proactive approach to problem-solving.• Dedication: A tireless work ethic and a commitment to exceeding expectations.• Results: Consistent delivery on promises and a focus on achieving commercial goals.• Investment in Growth: Time dedicated to fostering the development of individuals and teams.
Listed skills include Key Account Management, Sales Management, Account Management, Fmcg, and 22 others.
Current workplace
Dean Edwards's current company
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Brown-Forman
11 roles
Dean Edwards work experience
A career timeline built from the work history available for this profile.
National Business Manager
Grew the craft beer portfolio for brands including 4 Pines, Balter, Pirate Life, Mountain Goat, and Green Beacon, contributing to over $300 million in annual revenue. Collaborated closely with brewery heads, vertical leads (Endeavour Group, Coles, Independent Retail, and On-Premise), and the national field sales team to achieve significant outcomes in volume, profit, distribution, and execution. Managed relationships through Craft Council commercial rhythms and oversaw retail programs aimed at enhancing distribution and volume. Led the sales strategy for the Restaurant and Café channel and played a key role in developing field sales tools during a business restructure.
Apr 2021 - Oct 2024
Nsw On Premise Sales Manager
Oversaw a team responsible for achieving sales of 60 million litres of beer and cider, generating $290 million in revenue. Leading a team of 4 Area Sales Managers (ASMs) and 23 Sales Representatives (BDEs), provided clear direction and support to ensure strategic goals were met. Coached initiatives like CLASSIC Sales Call, AMPPS, and GROW and conducted in-field coaching to drive continuous improvement. Managed KPI tracking, facilitated performance reviews, controlled expenditure, led demand planning, negotiated contracts, and maintained customer relationships, enhancing business outcomes and market presence.
Mar 2015 - Mar 2021
Nsw Retail Sales Manager
Led and mentored a high-performing team of 5 Area Sales Managers and 29 Business Development Executives across Regional NSW, driving strategic initiatives and achieving outstanding sales performance
May 2014 - Feb 2015
Sales Operations Manager - Nsw/Act
Developed and maintained customer management systems, sales tools, and processes to maximise CUB Sales Team productivity and efficiency. Leading a team of four (one Analyst and three Administration staff), implemented the sales field service model with an external provider, coached the CLASSIC sales call, and drove execution excellence. Managed internal and external stakeholders, oversaw NSW office administration, and implemented safety programs for car fleet and CO2 monitors.
Sep 2012 - Apr 2014
Business Development Manager (Team Leader)
Dec 2010 - Aug 2012
Key Account Manager - On Premise
Dec 2008 - Nov 2010
Key Account Manager Retail
Feb 2007 - Nov 2008
Business Development Executive
Jun 2004 - Jan 2007
Licensed Real Estate Agent
Mar 2002 - Jun 2004
Account Executive
Big Island International (Marketing Agency)
Account Executive for a medium size marketing agency. My responsibilities included executional planning and promotional development for existing and new product sales. My major accounts included Kellogg’s and Carlton & United Breweries.
Apr 1999 - Mar 2002
Team & coworkers
Colleagues at Brown-Forman
Other employees you can reach at brown-forman.com. View company contacts for 3796 employees →
BH
Bartłomiej Hutyra
Colleague at Brown-FormanWroclaw Metropolitan Area, Poland
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JL
Jan Laskowski
Colleague at Brown-FormanDębe Wielkie, Mazowieckie, Poland
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LB
Luciano Bianchi
Colleague at Brown-FormanGoiânia, Goiás, Brazil
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NP
Nancy Pesano
Colleague at Brown-FormanVersailles, Kentucky, United States
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SJ
Susan Johnson
Colleague at Brown-FormanLouisville, Kentucky, United States
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MJ
Mason Jackson
Colleague at Brown-FormanWinchester, Massachusetts, United States
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VK
Varkey Kp Kp
Colleague at Brown-FormanErnakulam, Kerala, India
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SN
Syama Nair
Colleague at Brown-FormanUnited Arab Emirates
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ES
Eric Sherrow
Colleague at Brown-FormanFrankfort, Kentucky, United States
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LG
Lakshmi Garcia
Colleague at Brown-FormanDominican Republic
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Bartłomiej Hutyra
Colleague at Brown-FormanWroclaw Metropolitan Area, Poland
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JL
Jan Laskowski
Colleague at Brown-FormanDębe Wielkie, Mazowieckie, Poland
View →
LB
Luciano Bianchi
Colleague at Brown-FormanGoiânia, Goiás, Brazil
View →
NP
Nancy Pesano
Colleague at Brown-FormanVersailles, Kentucky, United States
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SJ
Susan Johnson
Colleague at Brown-FormanLouisville, Kentucky, United States
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MJ
Mason Jackson
Colleague at Brown-FormanWinchester, Massachusetts, United States
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VK
Varkey Kp Kp
Colleague at Brown-FormanErnakulam, Kerala, India
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SN
Syama Nair
Colleague at Brown-FormanUnited Arab Emirates
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ES
Eric Sherrow
Colleague at Brown-FormanFrankfort, Kentucky, United States
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LG
Lakshmi Garcia
Colleague at Brown-FormanDominican Republic
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3 education records
Dean Edwards education
Diploma, Business Administration And Management, General
Certificate Iii In Marketing, Marketing
Certificate Iv In Business, Business Administration And Management, General
FAQ
Frequently asked questions about Dean Edwards
Quick answers generated from the profile data available on this page.
What company does Dean Edwards work for?
Dean Edwards works for Brown-Forman.
What is Dean Edwards's role at Brown-Forman?
Dean Edwards is listed as Field Sales Leader | Sales Operations | Sales Capability | FMCG at Brown-Forman.
What is Dean Edwards's email address?
AeroLeads has found 1 work email signal at @cub.com.au for Dean Edwards at Brown-Forman.
Where is Dean Edwards based?
Dean Edwards is based in Sydney, New South Wales, Australia while working with Brown-Forman.
What companies has Dean Edwards worked for?
Dean Edwards has worked for Brown-Forman, Carlton & United Breweries, Ray White, and Big Island International (Marketing Agency).
Who are Dean Edwards's colleagues at Brown-Forman?
Dean Edwards's colleagues at Brown-Forman include Bartłomiej Hutyra, Jan Laskowski, Luciano Bianchi, Nancy Pesano, and Susan Johnson.
How can I contact Dean Edwards?
You can use AeroLeads to view verified contact signals for Dean Edwards at Brown-Forman, including work email, phone, and LinkedIn data when available.
What schools did Dean Edwards attend?
Dean Edwards holds Diploma, Business Administration And Management, General from Western Sydney University.
What skills is Dean Edwards known for?
Dean Edwards is listed with skills including Key Account Management, Sales Management, Account Management, Fmcg, Budgeting, Sales Process, Training And Development, and Beer.
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