Deane Lim Email & Phone Number

Petaling Jaya, My

Malaysia

Project : AIA | RFIDClient : AIA | Touch N' GoTeam size: 8Role:• Conduct workshop to discover user requirements• Plan and conduct across functional product strategy workshops to facilitate ideations and creations of UX related to help conduct scoping and delivery planning• Translate concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences• Work collaboratively within an Agile process with other UI UX designers, product owners, project managers and developers• Conducting user research - interviewing, observation, and testing• Creating design ideas using storyboards, process flows, sitemaps and prototypes with UI designers • Managing and controlling all design assets and all design standards across all platforms • Create conceptual comps, lead the design direction, and enforce artwork quality control for projects• Planning and managing UI/UX tests for each product releases to maintain and ensure consistent standards • Collaborating with the internal and external designers to ensure the creation and delivery of tailored experiences for the digital user.• Present and defend designs and key milestone deliverables to peers and stakeholdersSoftware and Platform:• Figma• Adobe XD• Invision• Miro• Adobe Photoshop• Adobe Illustrator• Powerpoint• Excel

Selangor, Malaysia

Project : PrestoMallClient : PUC BerhadTeam size: 15Role: • Oversee the creative team by hiring, training, assigning, scheduling and provide directions • Manage and delegate responsibilities to designers• Understand the limitation of our tech stack and provide technical advice• Put visual design skills up to test, combining off-the-shelf and custom graphics to improve brand and promote user activity, all within the constraints of our targeted platforms• Ensuring that all aspects of the campaign align with the needs of the client• Ensure consistency in design across all the online and offline marketing channels• Work very closely with client to address any concerns or comments and get client approval of project• Pitch ideas to client and amend ideas in line with their wishes and explain what is and is not possible • Collaborate closely with copywriters, developers and designersSoftware and Platform: • Adobe Photoshop• Adobe Illustrator• Adobe After EffectsOther Skillset used: • BO (Back Office) System• JIRA System

Malaysia

Project : Celcom Planet Sdn BhdClient : Celcom / 11street.myTeam size: 32Role: • Oversee the creative team by hiring, training, assigning, scheduling and provide directions • Manage and delegate responsibilities to designers• Understand the limitation of our tech stack and provide technical advice• Put visual design skills up to test, combining off-the-shelf and custom graphics to improve brand and promote user activity, all within the constraints of our targeted platforms• Ensuring that all aspects of the campaign align with the needs of the client• Establish standards for productivity, quality, and client service• Ensure consistency in design across all the online and offline marketing channels• Work very closely with client to address any concerns or comments and get client approval of project• Pitch ideas to client and amend ideas in line with their wishes and explain what is and is not possible • Collaborate closely with copywriters, developers and designersSoftware and Platform: • Adobe Photoshop• Adobe Illustrator• Adobe After EffectsOther Skillset used: • BO (Back Office) System• JIRA SystemSkillset gained:• Project management & leadership skills• Interpersonal skills• Knowledge of social media platforms and trends• Knowledge of marketing practices• Graphic design experience

Selangor, Malaysia

Ad Hoc Projects Job Role: • Gathering and evaluating user requirements, in collaboration with product managers and engineers • Illustrating design ideas using storyboards, process flows and sitemaps• Designing graphic user interface, Develop UI mockups/wireframes and prototypes• Conduct usability testing• Collaborate closely with copywriters, developers and designersSoftware and Platform:• Adobe Photoshop• Adobe Illustrator• Adobe Dreamweaver• AxureClient : • Maxis • DiGi WWWOW Awards• Digi Cybersafe• Astro• Air Asia Junior Jet Club• TM net• INTI University & Colleges• Tetra Pak• Ahmad Tea• Altel• TGV Cinema• Dreamland• MSN• Standard Chartered Bank• Vitagen• Marigold• i-City Theme Park• Mecan• Watson• The Nail Parlour• Dulux• Abbott• Lady’s Choice• Little Playground Singapore• Sitra• Staedler • Colavita• FrogAsia• Make It Work• Mydin• Olay• Childline• Tollyjoy• DNASkillset gained:• Ability to think creatively while maintaining accuracy and attention to detail• Knowledge in a comprehensive UI/UX design strategy• Knowledge of wireframe tools

Selangor, Malaysia

Project Name: YTL Communications Client: YTL, MalaysiaRole: • Developing and maintaining design and specifications• Conducting usability testing• Collaborate closely with copywriters, developers and art directorSoftware and Platform: • Adobe Photoshop• Adobe Illustrator• Adobe DreamweaverSkillset gained:• Knowledge with HTML and CSS

Selangor, Malaysia

Project Name: DiGi Telecommunications Sdn Bhd Client: DiGi, MalaysiaRole: • Developing and maintaining design and specifications• Create icons • Conducting usability testing• Collaborate closely with copywriters, developers and designersSoftware and Platform: • Adobe Photoshop• Adobe Illustrator• Adobe DreamweaverOther Skillset used: • CMSSkillset gained:• Knowledge with HTML and CSS• Knowledge in CMS

Kuching, Sarawak

WORK EXPERIENCE :• Borneo Convention Centre Kuching (Invitation Card, Folder, Press Ad)• Swinburne University (Bunting, Stage Design)• The Spring Shopping Mall (Advertisements)• Kirana Palm Oil Sdn Bhd (Booklet)• 360 Hotel (Carpark Sign, Brochure, Light box, Van Decal Design)• Plaza Merdeka Sdn Bhd (Corporate Identity)• Animal Clinic (Bumper Sticker & Glass Pane)• Ibraco Berhad (Hari Raya Press Ad)• Sarawak Energy Sdn Bhd (Diary)• Sarawak Convention Bureau ( Plague)• Sarawak Economic Development Corporation (Press Ad)• Seng Lee Glass Sdn Bhd (Leaflet)• Impact Design Sdn Bhd (CNY Greeting Card, Signboard, Signage, Mailbox)