Held the role of Key Path Owner within the business unit (similar to a VP of Business), with direct responsibility for revenue performance.New Business – Advertising: Achieved 200% of target revenue within 25% of the expected timeframe.New Business – Education Courses: Successfully launched in the first year, meeting both revenue and profit margin targets.

- Developed a prototype for an app based on user needs and formulated the Go-to-Market (GTM) strategy.- Achieved over 200% WoW user growth for four consecutive weeks within the first month of launch, without any marketing budget.- Successfully validated the business model (advertising) within the first month of launch and secured advertising placement from HotelsCombined (which was not executed due to the termination of app operations).

- Consulted for Everfocus(5484.TW), NUUO(6419.TW), QNAP, AG Neovo(9912.TW), FZLED in marketing communications to achieve set goal.- Managed human resource globally to form a full-functional consultant team. - Reviewed and analysed campaign result to better aim to target audience. - Marketing/ media/ PR strategic planning and proposal briefing to acquire client trust.- Target market testing and tracking on user feedback when new products available. - Organized and completed major marketing campaigns to support US sales team within budget.- Edited on PR materials and released to media editors before product/event launched, established good relationship with key media. - Participated in social media by working with key players and influencers to get more positive reviews.- Strategically allied with vertical market players to multiply market share.- Helped to drive sales growth utilizing marcomm tools mentioned above (average sales growth 150%)

- Initiate collaboration that closely cooperates with global SONY, Panasonic by strategic channel l alliance.- Handled external communications, including but not limited to corporate communications, press relations, planned implemented and executed all public relations initiatives and engaged in communications with editors globally. - Map out product marketing plans in accordance with the company’s strategies and goals, in additions to market segments analysis according to product features.- Engaged in global tradeshow and side events under budget as well as monitored on all kinds of marketing materials in additions to content edits. - Google Adwords purchase while following up with its returned analysis to generate better ROI.