Dean Farrow Email & Phone Number

Sydney, Australia

Sydney, Australia

Sydney, Australia

Strategy-Involved in Senior leadership group for Digital Transformation-Strategic planning and Change Management of traditional publishing to content marketing business-Review and present digital landscape and team revised structure to support it-Present potential Product and Channel opportunities and initiatives -Digital cross sell / cross promotion conceptualisation and implementation Project Management-6 month content migration & responsive design-Streamlined internal workflows-Reduced cost of managing and resourcing two platforms-Developed premium advertising product available across entire content network from 1/3 of network previously-Responsive site design and interfaces for 8 mobile news sites -Engage and trained front-end design and development teamsCommunicate, promote and reinforce Project Management across business:-Implement project management tools-Delivered clarity of digital tasks, requirements and accountability of Sales, Digital, Management, Production, Events and Admin teams-Slack - IM tool increasing speed of communication across International teams (Nepal, India, Melbourne, Berlin and Sydney)Team Management -Managed team of 6 - 10 Web Designer, Ruby on Rails developers, Campaign Managers and outsourced agency staff.-Recruited and re-established new in-house digital team-Review legacy processes-Optimised digital processes and initiativesEstablishing outsourced development agency in India to support lead developer-Broadened development skill base -Reduced development time frames of business -Reduced cost and riskWhite paper and advert delivery-Retooling the white paper lead generation delivery method-Developed new advertising delivery product to deliver increased revenue and ad unit performanceManaging $2M of Digital sales revenue annually Support event sales revenueImplementation of CPC re-marketing google Adwords campaignsProducing Event Video series for Comms Connect Event

Sydney, Australia

-Developing and manage the social media strategy across 12 magazine titles-Increase audience engagement with brands.-Identifying opportunities with Google Analytics across media properties.-Management of SEM campaigns focused on driving traffic publishing and events sites.-Identify and implement opportunities to grow traffic.-Streamline branding throughout the business and across all channels.-Stay on top of emerging trends in social media marketing and implement.

Sydney

-Digital print transformation of Capre business from traditional print methods to digital print -Resulting in development of digital design business-Concept development to implementation of Game interfaces including audio, 3D animations and illustration and graphic design-Graphic design, Web design and development - Hospitality, Allied health, Consumer productsProduct development-Managed teams from 3-10 depending on projects-Digital Print management for gaming clients - IGT, Aristocrat, Ainsworth-Launch of kidswimshop.com -Magazine design-Social Media Management for event company, Medico legal company, Vineyard, Nursery, Magazine-Pitched and produced Tech Talk Tuesday weekly radio talk show for 18 months-Development of startup video platform concept Zelo - Presented proposal to VC / Funding -Contract Digital Producer - Motive Media

Double Bay, Sydney Nsw

Real estate video productionShoot and produce property videosEdit and display to audience during live auction

North Sydney

Managed the development of new projects and work with designers and developers to achieve the desired results on behalf of the clients.Clients included TV1, The Movie Network, Lifestyle Channel XYZ Networks, IMAX.Responsible for liaising with with the clients and associated stake holder to ensure the projects were delivered on time and budget.

Artarmon

Pepsi Chart TV show - Outside Broadcast Production TeamManaging large broadcast rentals and outside (OB) equipment and media duplication to various TV networks and promotion companiesSales / X-sell / Upsell of other products /services to clients

Sydney

Graphic DesignerPrint TradeBusiness developmentFrom 2004 I branched into developing another business within the family group targeting the under utilised development opportunity of Game Concept, Design, 2D & 3D Animation and Audio in the Poker Machine Industry.