Dean Fox Email & Phone Number

Walnut Creek, California

"Think Different" has always been my guiding principle, even before Chiat/Day created this iconic campaign for Apple. Over a long career in marketing and consulting, I've always begun the strategic process by peeling back the layers of outmoded assumptions and legacy practices obscuring the core product and its intended customer. This process is even more relevant in today's challenging torrent of data, digital media disruption and increasing competition.Entertainment and communications platforms are evolving more rapidly than ever before, offering new opportunities to engage, entertain, inform and interact. At the same time, video content and social networks are challenged to keep pace with these disruptions and develop new revenue models suited to evolving platforms.

Foster City, Ca

Acting as a member of the executive team, working directly with the CEO, I helped to define the product, pricing and distribution, marketing campaign design and execution, and led business development. Signature clients included:- Harmonix (Cambridge, Mass.) developer of Guitar Hero and Rock Band- Virgin Sound & Vision (edutainment multimedia products)- Xatrix Interactive (“Cyberia®” game software)- Evans & Sutherland's StarRider Digital Theater Systems (digital real-time graphic simulation systems for planetariums on six continents)- Entertainment Online (Established US division of pioneering UK-based Internet portal for family entertainment, content and games)

San Francisco

Worked side-by-side with new CEO, SVP and VP Marketing of this 22-year-old company to revise and redesign all aspects of the company's brand identity and voice to consumers and advisors, and add new communications strategy and service messaging for investors, financial advisors and major financial institutions. Wrote completely new strategic messaging for corporate brochure and website to expand the company's presentation and range of services. PENSCO was subsequently merged with a much larger competitor to create the second largest entity in the category, under the PENSCO name, logo and brand messaging developed by our team.

Employee #6 of this angel-funded start-up, founded to solve the problem of preserving millions of hours of personal camcorder tapes by providing mail-order transfer services to CD or DVD. Originally named "BroadcastandMore.com", I changed the name to "YesVideo.com", and based on focus group data, developed messaging, pricing and direct-to-consumer go-to-market strategy targeting heavy camcorder users.

Managed marketing, sales and business development for pioneering motion controller start-up funded by Intel and Paul Allen’s Vulcan Ventures. ePlanet produced a successful children’s game for computers using a motion-tracking camera controller, Me2Cam, developed for and sold by Mattel.I initiated a relationship with Hasbro Toys. Acquisition negotiations were not successful, and the investors opted to close the company.

Palo Alto, Ca

I developed the initial strategic positioning and launch of this all-star video game startup founded by prominent Hollywood and Silicon Valley executives, and funded by premier Sandhill Road venture capital firms.I conceived and led the initial launch PR campaign, highlighting the company's well known and highly respected founding team and investors. The messaging focused on this "all star" team and "Game Science" technology, and speculated that with such a team and technology, the products would raise the bar for interactive gaming. In just three months, the campaign gained enough momentum to deliver positive stories in Forbes, Fortune, The Wall Street Journal (Walter Mossberg) and WIred (cover story: "The First Digital Supergroup"), and more. The company was ultimately sold to SegaSoft.

Redwood Shores, Ca

Led the launch of SegaCD, a CD-ROM game peripheral for the industry-leading Sega Genesis cartridge system, and the first successful CD-ROM game platform, following the failure of 3DO and Phillips CD-i. Ultimately, more than one million SegaCDs, and more than seven million software units were sold.

New York City, Ny & Lancaster, Pa

Managed account teams in two offices serving Ford New Holland, a global manufacturer of multiple lines of farm equipment, including tractors, combines and other machinery for agriculture. Elaborate marketing materials (25 page 4/c brochures, ads, mailers, etc.) were designed, written and translated into 25 languages, then produced and distributed to FNH dealers on six continents.

New York City, Ny

Managed Sharp Business Products advertising account, incorporating twelve lines of business including copiers, medical equipment, business telephone systems, etc.

San Francisco Bay Area

Founded and led a dedicated account team of 10 to serve ATARI Corporation headquartered in Silicon Valley. My team was responsible for developing and executing a wide variety of video game consumer, trade, promotional and corporate advertising.