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Broadly experienced, pragmatic and creative B2C and B2B marketing generalist leading successful marketing teams supporting both large Fortune 50 enterprises and early stage venture-funded start-up companies launching game-changing technologies, products and services. Originator and developer of "Called It!", a synchronized, interactive second-screen companion platform for television, and Instant Social Scoreboard (ISS), a survey and totalization mechanism for synchronized, interactive second screen social activities.Career Highlights: Extensive consumer product marketing and distribution experience including Atari, Sega, Sony, Virgin, AT&T, others Enterprise marketing planning and management leadership to companies including Sony Business Products, TDK, AT&T/Western Electric, Allied Fibers, Matsushita/JVC, IBM, Ford New Holland Led highly successful marketing launch of Sega CD game platform, more than 20 game titles Founding marketing executive at pioneering venture-funded CD-ROM video game software publisher, Rocket Science Games Strategic consultant and marketing executive to angel- or venture-funded start-upsSpecialties: Pragmatic, practical and disruptive approach to leading teams to product, promotion, distribution strategy development; design and deployment of integrated marketing campaigns.
Screentwo Llc
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Founder, Business Development Lead And Chief EvangelistScreentwo Llc Jun 2012 - PresentWalnut Creek, California"Think Different" has always been my guiding principle, even before Chiat/Day created this iconic campaign for Apple. Over a long career in marketing and consulting, I've always begun the strategic process by peeling back the layers of outmoded assumptions and legacy practices obscuring the core product and its intended customer. This process is even more relevant in today's challenging torrent of data, digital media disruption and increasing competition.Entertainment and communications platforms are evolving more rapidly than ever before, offering new opportunities to engage, entertain, inform and interact. At the same time, video content and social networks are challenged to keep pace with these disruptions and develop new revenue models suited to evolving platforms.
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Strategic Marketing ConsultantDean Fox Consulting Nov 1994 - PresentFoster City, CaActing as a member of the executive team, working directly with the CEO, I helped to define the product, pricing and distribution, marketing campaign design and execution, and led business development. Signature clients included:- Harmonix (Cambridge, Mass.) developer of Guitar Hero and Rock Band- Virgin Sound & Vision (edutainment multimedia products)- Xatrix Interactive (“Cyberia®” game software)- Evans & Sutherland's StarRider Digital Theater Systems (digital real-time graphic simulation systems for planetariums on six continents)- Entertainment Online (Established US division of pioneering UK-based Internet portal for family entertainment, content and games)
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Strategic Marketing ConsultantPensco Trust Company Jun 2010 - Oct 2011San FranciscoWorked side-by-side with new CEO, SVP and VP Marketing of this 22-year-old company to revise and redesign all aspects of the company's brand identity and voice to consumers and advisors, and add new communications strategy and service messaging for investors, financial advisors and major financial institutions. Wrote completely new strategic messaging for corporate brochure and website to expand the company's presentation and range of services. PENSCO was subsequently merged with a much larger competitor to create the second largest entity in the category, under the PENSCO name, logo and brand messaging developed by our team.
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Vice President, Marketing & SalesYesvideo 1999 - 2000Employee #6 of this angel-funded start-up, founded to solve the problem of preserving millions of hours of personal camcorder tapes by providing mail-order transfer services to CD or DVD. Originally named "BroadcastandMore.com", I changed the name to "YesVideo.com", and based on focus group data, developed messaging, pricing and direct-to-consumer go-to-market strategy targeting heavy camcorder users.
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Vice President, Marketing & SalesEplanet 1998 - 1999Managed marketing, sales and business development for pioneering motion controller start-up funded by Intel and Paul Allen’s Vulcan Ventures. ePlanet produced a successful children’s game for computers using a motion-tracking camera controller, Me2Cam, developed for and sold by Mattel.I initiated a relationship with Hasbro Toys. Acquisition negotiations were not successful, and the investors opted to close the company.
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Vp MarketingRocket Science Games Dec 1993 - 1994Palo Alto, CaI developed the initial strategic positioning and launch of this all-star video game startup founded by prominent Hollywood and Silicon Valley executives, and funded by premier Sandhill Road venture capital firms.I conceived and led the initial launch PR campaign, highlighting the company's well known and highly respected founding team and investors. The messaging focused on this "all star" team and "Game Science" technology, and speculated that with such a team and technology, the products would raise the bar for interactive gaming. In just three months, the campaign gained enough momentum to deliver positive stories in Forbes, Fortune, The Wall Street Journal (Walter Mossberg) and WIred (cover story: "The First Digital Supergroup"), and more. The company was ultimately sold to SegaSoft.
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Marketing Director - Multimedia (Segacd)Sega Of America Jun 1992 - Nov 1993Redwood Shores, CaLed the launch of SegaCD, a CD-ROM game peripheral for the industry-leading Sega Genesis cartridge system, and the first successful CD-ROM game platform, following the failure of 3DO and Phillips CD-i. Ultimately, more than one million SegaCDs, and more than seven million software units were sold. -
Senior Vice President, Account DirectorEuramerica, A Division Of Ogilvy & Mather Advertising Oct 1986 - Nov 1989New York City, Ny & Lancaster, PaManaged account teams in two offices serving Ford New Holland, a global manufacturer of multiple lines of farm equipment, including tractors, combines and other machinery for agriculture. Elaborate marketing materials (25 page 4/c brochures, ads, mailers, etc.) were designed, written and translated into 25 languages, then produced and distributed to FNH dealers on six continents.
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Vice President, Account SupervisorScali Mccabe Sloves Advertising (Ogilvy & Mather) Oct 1984 - Sep 1986New York City, NyManaged Sharp Business Products advertising account, incorporating twelve lines of business including copiers, medical equipment, business telephone systems, etc.
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Vice President, Account SupervisorDoyle Dane Bernbach Advertising Sep 1982 - Oct 1984San Francisco Bay AreaFounded and led a dedicated account team of 10 to serve ATARI Corporation headquartered in Silicon Valley. My team was responsible for developing and executing a wide variety of video game consumer, trade, promotional and corporate advertising.
Dean Fox Skills
Dean Fox Education Details
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American Civilization - English, History, Political Science
Frequently Asked Questions about Dean Fox
What company does Dean Fox work for?
Dean Fox works for Screentwo Llc
What is Dean Fox's role at the current company?
Dean Fox's current role is Founder & Chief Evangelist, ScreenTwo LLC.
What is Dean Fox's email address?
Dean Fox's email address is df****@****two.net
What is Dean Fox's direct phone number?
Dean Fox's direct phone number is +165025*****
What schools did Dean Fox attend?
Dean Fox attended Adelphi University.
What are some of Dean Fox's interests?
Dean Fox has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Human Rights, Arts And Culture.
What skills is Dean Fox known for?
Dean Fox has skills like Integrated Marketing, Online Marketing, Product Marketing, Start Ups, Digital Media, Marketing Strategy, Strategic Partnerships, Advertising, New Business Development, Business Development, Marketing, Public Relations.
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