Home Shopping Manager
London, England, United Kingdom
I was responsible for managing the E-Commerce operations, managing assistants in digital marketing, customer service, design, and fulfillment, and running the Prowler and DIVA Direct websites.Most notable building a fulfillment center out of the Prowler Soho store, allowing us to sell a completely new range to our customers. - Responsible for purchasing circa £10k in new products and dynamically pricing based on competition and supply and demand to maximise sell-through. - Planning marketing campaigns including PPC, affiliate relationships, and e-newsletters. - Producing sales and marketing reports- Operations for the mail-order service include organising photoshoots, writing copy, and fulfilling orders.- Building and maintaining relationships with Royal Mail, DHL and UPS. -